Madoka Magica New Movie Collaboration Coming to Lawson! Exclusive Goods and Snacks Launch March 10

The upcoming film Puella Magi Madoka Magica the Movie: Walpurgisnacht: Rising is scheduled for release in Winter 2026. To celebrate the premiere, a large-scale campaign will launch at Lawson, one of Japan’s major “Konbini” (convenience stores), starting March 10, 2026.

This campaign features a variety of items that symbolize Japanese fan culture, including “Original Clear Files” available on a first-come, first-served basis with qualifying purchases, limited-edition snack packaging, and acrylic stands featuring newly drawn illustrations. Here are the details of this exciting collaboration rolling out at Lawson stores across Japan.

Starts March 10 at 7:00 AM! “Original Clear Files” (First-Come, First-Served)

First, fans will want to look for the “Original Clear Files”—a staple collector’s item in Japan. These are available in limited quantities to those who purchase three qualifying snacks. The giveaway begins at 7:00 AM on March 10, 2026. Since Japanese fans often line up early in the morning for such events, visiting a store early is highly recommended to secure yours.

The clear files feature six main characters: Madoka Kaname, Homura Akemi, Mami Tomoe, Sayaka Miki, Kyoko Sakura, and Nagisa Momoe. Utilizing visuals from the new movie, these are must-have limited items for any fan.

• Campaign Start Date: Tuesday, March 10, 2026, starting at 7:00 AM JST
• How to Get: Purchase 3 qualifying snacks
• Quantity: Limited quantity, first-come, first-served

Clear files will be available until stock runs out at each individual store. Look for the special promotional signs (POP) in the snack aisle to identify qualifying products.

SNS Campaign: Win a 10,000 Yen QUO Card for One Lucky Winner

A social media campaign will also be held on X (formerly Twitter). By following the @akiko_lawson 🇯🇵 and quote-posting the target post with a specific comment, one lucky participant will win an “Original QUO Card worth 10,000 yen (approx. $66.67 USD).”

A QUO Card is a popular prepaid card in Japan that can be used like cash at many convenience stores and bookstores. While there is only one winner, the card features a special design exclusive to this campaign, making it a highly rare collector’s item.

• Campaign Period: From the time of the target post on Tuesday, March 10, 2026, until 11:59 PM JST on Monday, March 16.
• How to Enter: Follow the official account and quote-post the target post with the comment “Lawson Madoka Magica” (ローソンまどかマギカ).
• Prize: Original QUO Card worth 10,000 yen (approx. $66.67 USD) (1 winner via lottery)

Accounts must be set to public to participate. Winners will be notified via Direct Message (DM) by early May 2026.

Two Varieties of “Toppo” Snacks with Limited Edition Stickers

In the snack aisle, collaboration versions of Lotte’s popular “Toppo” (pretzel sticks filled with chocolate) will be available. There are two original package designs, both showcasing the charm of the Magical Girls.

Toppo: Madoka Magica

This package features the classic chocolate flavor. It includes newly drawn character designs and comes with one random “Original Die-cut Sticker” inside.

• Price: 977 yen (approx. $6.51 USD) (tax included)
• Bonus: 1 Original Die-cut Sticker (3 types total, random)
• Release Date: Rolling out from Tuesday, March 10, 2026

Toppo The Chocolat: Madoka Magica

This is the “The Chocolat” version, offering a bitter and rich cocoa flavor. The packaging has a slightly more mature aesthetic and also includes one random sticker.

• Price: 977 yen (approx. $6.51 USD) (tax included)
• Bonus: 1 Original Die-cut Sticker (3 types total, random)
• Release Date: Rolling out from Tuesday, March 10, 2026

The stickers measure approximately 83 x 53mm (approx. 3.3 x 2.1 inches), making them the perfect size to slip into a smartphone case.

“Memory Candy” with Exclusive Postcards

“Memory Candy,” which is also great for gifting, will be available in two variations.

Memory Candy: Madoka Ver.

A cute pink-themed package containing candy and one original postcard.

• Price: 972 yen (approx. $6.48 USD) (tax included)
• Bonus: 1 Original Postcard (1 type total)
• Release Date: Rolling out from Tuesday, March 10, 2026

Memory Candy: Homura Ver.

A cool purple-themed package that also comes with a limited-edition postcard.

• Price: 972 yen (approx. $6.48 USD) (tax included)
• Bonus: 1 Original Postcard (1 type total)
• Release Date: Rolling out from Tuesday, March 10, 2026

The postcards measure approximately 100 x 148mm (approx. 3.9 x 5.8 inches). For those who want to guarantee their set, a bundle will be available on the Lawson Online Gift 🇯🇵 for 2,720 yen (approx. $18.13 USD), including shipping.

• Reservation Period: March 10 to March 23, 2026
• Delivery Date: Scheduled for early April 2026

Limited Original Goods (Acrylic Stands, Cards, and Badges)

Exclusive goods featuring newly drawn illustrations will be sold in the magazine and toy sections of the store.

Acrylic Stands (6 Types)

Acrylic stands are among the most popular character goods in Japan. You can choose your favorite character to purchase.

• Price: 1,980 yen each (approx. $13.20 USD) (tax included)
• Size: Maximum H160 x W82mm (approx. 6.3 x 3.2 inches)
• Lineup: 6 types total

Photo-style Cards (6 Types, Random)

These cards feature an “instant camera” aesthetic, which is a major current trend in Japanese merchandise.

• Price: 385 yen (approx. $2.57 USD) (tax included)
• Format: Random blind packaging (6 types total)

A complete set will also be available online for 2,310 yen (approx. $15.40 USD) (tax included).

Glitter Tin Badges (12 Types, Random)

These badges (tin badges) feature a sparkling glitter finish. The designs include both full-body illustrations and “Chibi” (miniature) character versions.

• Price: 660 yen (approx. $4.40 USD) (tax included)
• Format: Random blind packaging (12 types total)

Set reservations are also available at the @Loppi・HMV&BOOKS online 🇯🇵 . Please note that the release date may vary by a day or two depending on the region.

64 Designs in Total! “Lawson Print”

Lawson Print is a service where you can use the multi-function copier inside the store to print your choice of bromides (photo prints).

An overwhelming volume of 64 different designs, featuring famous scenes from the movie and character visuals, will be available.

• Sales Period: March 10 to April 27, 2026
• Price: L-size (standard photo size, approx. 3.5×5 inches) 300 yen (approx. $2.00 USD), 2L-size (large photo size, approx. 5×7 inches) 500 yen (approx. $3.33 USD).

This is perfect for collectors, as you can select and purchase your favorite scenes yourself.

Summary: Check the Latest Campaign Info

This campaign, leading up to the release of Puella Magi Madoka Magica the Movie: Walpurgisnacht: Rising, is a special event where Japanese convenience store culture and anime culture merge. Be sure to check which items you want before the launch on March 10.

Detailed store availability and the latest updates can be found on the ‘Puella Magi Madoka Magica the Movie: Walpurgisnacht: Rising’ Campaign | Lawson Institute 🇯🇵 . Let’s enjoy the new story of the Magical Girls along with these exclusive Lawson goods!