The Japanese Konbini chain, Lawson, has announced a special collaboration with the globally beloved Sanrio character, “Hello Kitty.” Starting from Tuesday, December 16, 2025, original merchandise with a nostalgic yet new “Retro Hello Kitty” theme will be released at Lawson stores across Japan. This is a must-have collection for fans, featuring specially drawn illustrations created just for this collaboration.
This project is more than just a sale of character goods. It can be described as an event where you can experience the “now” of Japan, a fusion of Hello Kitty, a symbol of Japanese pop culture, and the Konbini, an essential part of daily life in Japan. The “retro” artwork, reminiscent of classic designs from the 80s and 90s, is sure to resonate not only with long-time fans but also with a new generation interested in Japan’s “kawaii” culture.
Only Available Here! A Complete Look at the Exclusive Merchandise
The original merchandise this time features items perfect for everyday use. You can subtly show off your love for Hello Kitty at school, in the office, or on the go. The products are available in limited quantities and will no longer be sold once they run out, so it’s recommended to check them out early if you’re interested.
The sales start date varies slightly by region. While most areas will begin sales on Tuesday, December 16, some areas such as Hokkaido, Kyushu, and the Chugoku region will start on the 17th (Wednesday). This is a common logistical feature of nationwide rollouts in Japan, and it’s not unusual for release dates to be slightly staggered. If you are traveling, it’s a good idea to confirm the release date for your area of stay.
Mini Bag with Pocket (1 Type)
This mini bag is the perfect size for a small outing. The design is incredibly cute, featuring Hello Kitty drawn with a retro touch. It also has an inner pocket, which is convenient for organizing your smartphone and small items.
A great feature is that it’s made of light and durable polyester. It seems versatile enough for various situations, such as a lunch bag or a secondary bag while traveling. The price is 2,750 JPY (tax included).
Set of 2 Acrylic Keychains (2 Types)
These acrylic keychains, which are sure to spark the desire to collect, come in a set of two different designs. You can enjoy them in various ways, like sharing with a friend or attaching multiple to your bag or keys.
There are two designs available, both using special illustrations drawn exclusively for this collaboration. The translucent acrylic material further enhances the charm of the retro illustrations. Each set is priced at 990 JPY (tax included), an affordable price range that also makes them great souvenirs.
Mini Pouch with Carabiner (2 Types)
This mini pouch is useful for storing small items like lip balm, earphones, or coins. It is made of a high-quality synthetic leather material, resulting in a design that is easy for adults to carry.
It comes with a convenient carabiner that can be attached to a bag handle, allowing it to be enjoyed as a fashion accent. This also comes in two designs. Each is priced at 1,870 JPY (tax included).
Where to Buy? A Sales Method Unique to Japanese Konbini
These exclusive goods are sold on the comic shelves inside Lawson stores. In Japan, Konbini generally have a very extensive selection of magazines and manga, for which dedicated shelves are set up. Character goods and “Ichiban Kuji” (a type of character merchandise lottery) are also often displayed in this area, so head for the comic shelves first when you enter the store.
Some stores may not carry the items, so it’s a good idea to check if your local store is participating before you visit. You can search for participating stores on the official page linked below, but please note that direct inquiries to stores about stock are not recommended.
>>For those viewing on a PC, please check here (Japanese)
Get “Lawson Print” Stickers from the Copy Machine
Furthermore, original goods are also available through the “Lawson Print” service, which uses the multi-function copy machines located inside the stores. This service will offer original stickers (4 types in total) for a limited time, from Tuesday, December 16, 2025, to Monday, February 23, 2026.
The copy machines in Japanese Konbini are high-tech devices that can do more than just make copies; they are equipped with functions for printing photos and documents, issuing tickets, and even purchasing character photos (bromide) and stickers like these. Just follow the on-screen instructions to select your favorite design and size (L-size or 2L-size), and it will be printed out on the spot. This is another unique service that symbolizes the “convenience” and “fun” that Japanese Konbini offer.
https://lawson-print.com/products/categories/retro-kitty (Japanese)
This “Retro Hello Kitty” campaign is a perfect opportunity to simultaneously experience the depth of Japanese Konbini culture and the charm of a character loved through the ages. If you plan to be in Japan during this period, why not stop by your nearest Lawson to look for this special collection?
Source (Japanese): 『レトロ ハローキティ』のオリジナルグッズを12月16日(火)より発売!
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