Japanese convenience stores, or Konbini, are not just places to buy groceries. They are also hubs for pop culture. Starting Tuesday, February 17, 2026, the “Lawson 50th Anniversary Sanrio Characters Atari Kuji” will be released sequentially at Lawson stores across Japan.
This “Atari Kuji” refers to the popular “no-lose lottery” found in Japanese convenience stores and bookstores. When you draw a ticket, you are guaranteed to win a character merchandise item.
This time, it is a special project commemorating Lawson’s 50th anniversary. World-famous Sanrio characters like Hello Kitty, Pompompurin, Cinnamoroll, and Kerokerokeroppi appear in exclusive, Japan-only designs, wearing Lawson’s signature blue and white striped uniforms and enjoying shopping.
Basic Info: “Lawson 50th Anniversary Sanrio Characters Atari Kuji”
This lottery features a “no-lose” specification where every prize is a delight. The lineup is full of items celebrating the 50th anniversary that can only be obtained at Lawson.
- Release Date: Sequentially starting from Tuesday, February 17, 2026
- Price: 800 yen per draw (approx. $5.30 USD)
- Location: Lawson stores nationwide in Japan
- Note: Release dates may vary, or the lottery may not be available at some stores.
- Note: Items are limited in quantity and sales will end once stock runs out.
Perfect for Japanese Souvenirs! Luxurious Prize Lineup
From the 1st prize wall clock to pouches and tableware for daily use, a rich variety of items is available. All items feature special 50th-anniversary art.
① Wall Clock
The 1st prize is a wall clock featuring a large commemorative design. It depicts characters wearing the familiar uniforms of Japanese Konbini, making it perfect as a travel memento. Decorate your room with it to feel Japan’s “kawaii” culture anytime.
②〜④ Plush Toys
Plush toys with outstanding presence are also in the lineup. These are highly collectible items for fans in Japan.
- ② Plush Toy: Pompompurin
- ③ Plush Toy: Cinnamoroll
- ④ Plush Toy: Kerokerokeroppi
⑤ Tote Bag
A tote bag convenient for outings. It’s the perfect size for shopping at Lawson or for everyday use. The 50th-anniversary logo and characters are printed in a lively design.
⑥〜⑧ Pouch
These pouches are useful for organizing small items and come in a variety of colors.
- ⑥ Pouch: Yellow
- ⑦ Pouch: White
- ⑧ Pouch: Green
Each color features different characters and motifs, making them so cute you’ll want to collect them all.
⑨〜⑪ Ballpoint Pen
High-quality Japanese stationery that can be used at school or the office is also available.
- ⑨ Ballpoint Pen A
- ⑩ Ballpoint Pen B
- ⑪ Ballpoint Pen C
Each has a different design, lifting your spirits even when just taking quick notes.
⑫ Plastic Basket
⑬〜⑭ Plate
These plates come in two colors to brighten up your dining table.
- ⑬ Plate: White
- ⑭ Plate: Yellow
They are a convenient size for snack time or breakfast, allowing you to enjoy your meal while being soothed by the characters’ smiles.
⑮〜⑯ Tumbler
Tumblers convenient for holding beverages.
- ⑮ Tumbler A
- ⑯ Tumbler B
Ideal companions for desk work, they make practical souvenirs from your trip to Japan.
⑰〜⑱ Food Container
Containers convenient for preserving food.
- ⑰ Food Container: White
- ⑱ Food Container: Green
Your refrigerator will become lively with Sanrio characters. The inclusion of highly practical items is one of the nice points of Japanese Atari Kuji.
“Last Special Prize” for Drawing the Last Ticket
Japanese lottery culture has a unique system called the “Last One Prize.” This is a special bonus prize awarded to the person who draws the very “last ticket” of the set at the store, in addition to the regular prize.
- Last Special Prize: Plush Toy Hello Kitty
The Hello Kitty plush toy in a special outfit commemorating Lawson’s 50th anniversary is a very rare item only obtainable this way. If you see that the number of remaining tickets at a store is low, it’s a good strategy to buy them all to aim for this prize.
Try Your Luck! “Entertainment Chance Prize”
Furthermore, a “Double Chance” campaign will be held where you can apply using the 2D barcode on the lottery ticket.
- Prize: Ribbon-shaped Cushion
- Winners: 50 people by lottery
You can win a cushion featuring Hello Kitty’s iconic ribbon motif.
Note: Since application may require Japanese WEB membership registration, it might be a bit difficult for short-term tourists, but if you have a friend living in Japan, asking for their cooperation is also a good idea.
Enjoy Treasure Hunting at Lawson in Japan
This project allows you to celebrate the major milestone of Lawson’s 50th anniversary together with Sanrio characters. Japanese Konbini are not just stores; they are treasure troves of entertainment.
If you plan to visit Japan after mid-February 2026, please look for the “blue sign” of Lawson in the city and try your luck.
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