When you visit Japan, convenience stores (affectionately known as “konbini”) are an essential part of the experience. But the charm of Japan’s convenience stores goes far beyond their 24/7 availability and wide array of products. Today, we’re introducing a unique service offered by 7-Eleven called “Seven Print” and a special collaboration with the world-renowned Sanrio characters. For any Sanrio fan, this could be the best souvenir from your trip to Japan!
What is “Seven Print”? A Service Unique to Japanese Convenience Stores
First, let’s explain what “Seven Print” is. This service allows you to print a variety of digital content on the spot using the “multi-copy machine” located inside every 7-Eleven store. In addition to standard copying and photo printing, you can purchase a wide range of content, including illustrations of popular anime, photos of idols, and, in this case, exclusive character merchandise. It’s a groundbreaking system unique to Japan: simply choose the content you want online, get a “print reservation number” or a “QR code,” operate the machine in the store, and you’ll receive a high-quality printed item.
Exclusive Designs Commemorating the 2025 Sanrio Character Award
The new items available through “Seven Print” celebrate the top-ranking characters from the “Seven Print” category of the 2025 Sanrio Character Award, an annual popularity contest that draws votes from fans worldwide. The most popular characters, as chosen by fans, are now available in special, exclusive illustration designs that you can only get through this project.
The lineup includes a total of 20 different designs, featuring not just standard art cards but also unique and collectible items.
- Bromides (7 designs): A classic collector’s item. These beautiful illustrations, packed with the charm of the characters, are printed on L-size photo paper.
- Smartphone Cards (6 designs): Also printed on L-size photo paper, these cards are designed to be placed inside a clear smartphone case, allowing you to easily decorate your phone with your favorite Sanrio character.
- Paper Stands (7 designs): This is a fun, creative item. It’s printed on a postcard-sized sheet, and by following the cut and fold lines, you can assemble it into a three-dimensional stand to display on your desk or shelf.
All of these items are available for the very affordable price of 200 JPY (tax included) per print.
Get Yours During Your Japan Trip! Sales Period and How to Purchase
This special content print series will be available for a limited time of one year, from October 10, 2025, to October 10, 2026. If your travel dates align, be sure to give it a try! There are two primary ways to make a purchase.
1. Purchase via Print Reservation Number
With this method, you check the official website beforehand to find the 8 or 11-digit alphanumeric “print reservation number” for your desired item. At the multi-copy machine, you’ll navigate through the “Net Print” menu and enter this number. This may be slightly challenging as it might require some Japanese language navigation.
2. Purchase via QR Code (Recommended for travelers!)
This is the easiest method. Simply find the item you want on the official product page and display its corresponding QR code on your smartphone. At the 7-Eleven multi-copy machine, select the “Contents Print” menu (or a similar option) that prompts you to scan a QR code. Hold your phone up to the scanner, and the machine will guide you through the payment process to complete your print.
Japan’s convenience stores are filled with new and exciting discoveries. The “Seven Print” service at 7-Eleven is a perfect example of this, offering a unique and memorable experience. Getting your hands on exclusive Sanrio character merchandise this way will surely become a special memory of your trip. Be sure to explore the deep and fascinating world of Japanese konbini culture!
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