A special campaign will launch at Seven-Eleven stores across Japan starting at 10:00 AM on March 12, 2026. Customers who purchase three qualifying Lotte gum products will receive an “Original Puffy Sticker” (3D sticker) featuring characters from “Narumiya International”—a brand that was an absolute sensation among elementary and middle school students in Japan during the late 1990s and early 2000s (the Heisei era). These are available on a first-come, first-served basis.
Starts March 12 at 10 AM! A Limited-Quantity Schedule to Keep in Mind
This campaign will run for a limited time from Thursday, March 12, 2026, at 10:00 AM until Wednesday, March 25. however, because the number of prizes available at each store is very small, the campaign will end as soon as the stock is gone, even if it is before the official end date.
Limited-edition campaigns at Japanese “Konbini” (convenience stores) are incredibly popular, and it is not uncommon for fans to arrive exactly at the start time. The “Narumiya” brands are currently seeing a massive revival in Japan. Additionally, “puffy” 3D stickers are a major trend right now, so we recommend heading to a store early if you want to secure one.
4 Unique Designs! Only 20 Total Items Available Per Store
There are only 20 “Original Puffy Stickers” available per store in total. There are four different designs to collect. Each sticker measures 70mm (approx. 2.76 inches) wide by 50mm (approx. 1.97 inches) high—the perfect size for decorating the back of a smartphone case or a planner.
The number of stickers available for each character is as follows:
- Mezzo Piano: 6 stickers per store
- Angel Blue: 6 stickers per store
- Pom Ponette: 4 stickers per store
- Daisy Lovers: 4 stickers per store
If you have a specific character in mind, you’ll need to be there right when the campaign starts.
Qualifying Products are Lotte Gums! Just Pick Any 3
To get your prize, simply purchase three qualifying Lotte gum products at once. Prices range from approximately 138 yen (about $0.92) to 178 yen (about $1.19) excluding tax, and you can mix and match any combination.
In addition to the classic “Xylitol” series, the lineup includes Cola and Ramune (a popular Japanese soda) flavored gums. Simply take three gums and your chosen sticker to the register to complete your claim.
Enjoy “Heisei-Style” Photo Prints via the Multi-Copy Machine
In conjunction with the campaign, a “Narumiya Characters Frame Print” service will be available using the in-store multi-copy machines. You can decorate your own photos with frames that capture the “Heisei Cute” aesthetic, reminiscent of Japanese fashion magazines from that era.
- Designs reflecting Japanese trends from the 1990s.
- Layouts designed to be cut and shared with friends and family after printing.
- A special experience to preserve your photos alongside your favorite “Oshi” (fav) characters.
Click here for details on Character Frame Prints 🇯🇵
Checkpoints and Notes for Successful Collection
When participating in this charming campaign, please keep the following points in mind:
- Resale Prohibited: The resale of prize items is strictly forbidden.
- Stock Availability: Some stores may not carry the items, or they may already be out of stock.
- 7NOW Excluded: Orders made via the “7NOW” delivery app are not eligible. You must purchase in-person at the store.
- Check the Sales Floor: Confirm beforehand if the stickers are placed near the gum section.
The world of “Narumiya” is a window into the history of Japanese pop culture. Why not pick out your favorite gums while reminiscing about the brands you loved back then? These pieces of Heisei “kawaii” are sure to add a splash of color to your daily life in 2026.
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