A long-awaited new product, “C1000 Vitamin Apple,” is joining the “C1000” series, a staple vitamin drink found in Japanese convenience stores (konbini). While this drink contains 1,000 mg of Vitamin C—equivalent to 50 lemons—it features a sweet apple flavor with reduced acidity. Sales will begin simultaneously on March 9, 2026, at major convenience stores such as 7-Eleven, Lawson, and FamilyMart, as well as supermarkets across Japan.
A New “Sweet” Way to Get 1,000 mg of Vitamin C
In Japan, the image of “Vitamin C supplementation = sour lemon flavor” has long been the standard. Even for those who want to take vitamins for their health, many have avoided vitamin drinks because they dislike the strong acidity characteristic of lemons and grapefruits.
The most prominent feature of “C1000 Vitamin Apple” is its refreshing sweetness, inspired by the “Mitsu-kan” (honey-like sweetness found in the core of fully ripened apples) unique to high-quality apples. By suppressing the acidity, the drink has been crafted so that all generations, from children to the elderly, can enjoy it in various daily situations. It is the long-awaited new flavor that balances delicious taste with functional benefits.
Product Information: C1000 Vitamin Apple
- Product Name: C1000 Vitamin Apple
- Volume: 140 ml (4.73 fl oz) (A small, easy-to-finish bottle size)
- MSRP: 130 yen (excluding tax) (approx. 0.87 USD)
- Release Date: Monday, March 9, 2026
- Availability: Convenience stores, supermarkets, drugstores, etc., nationwide in Japan
- Key Ingredient: 1,000 mg of Vitamin C (equivalent to 50 lemons’ worth of juice)
“Red” Packaging for Visual Impact
The package design follows the brand renewal implemented in 2025. The background features an illustration of fresh, succulent apples wet with morning dew before harvest.
Generally, the nutritional drink sections of Japanese stores tend to be filled with yellow packaging symbolizing vitamins or brown bottles resembling medicine. However, this new product uses a vibrant “red” as its base color, making it highly eye-catching on the shelves. It carries a message from the manufacturer: “We want you to feel energized visually during your busy daily life.”
The Reliability of the “C1000” Brand Since 1990
“C1000” is a highly trusted brand with a history of over 35 years in Japan. Born in 1990, the flagship product “C1000 Vitamin Lemon” was released in 1991. Since then, the brand has continued to evolve, expanding into products with added collagen to meet the needs of the times.
The brand’s concept has remained consistent: “Concentrating the Vitamin C of 50 lemons (1,000 mg) into a single bottle.” The transparent glass bottle, which allows you to see the contents, and the 140 ml (4.73 fl oz) serving size have become symbols of “unchanging peace of mind” loved by Japanese people for many years.
A New Refreshment Habit to Brighten Your Daily Life
With the introduction of the apple flavor, the opportunities for vitamin supplementation expand even further—whether during a break from desk work, after a bath, or as a morning energy charge. You can now choose based on your mood: “Lemon” when you want to refresh with acidity, or “Apple” when you want to be comforted by sweetness.
If you visit Japan or stop by a local convenience store, be sure to look for this red package. This new challenge for “C1000” in its 35th year will surely add a refreshing glow to your daily routine.
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