7-Eleven stores in Japan are delighting fans with the announcement of a special campaign featuring the globally popular anime “Pretty Guardian Sailor Moon.” The promotion offers customers an exclusive original can mirror when they purchase three qualifying chocolate items.
By the way, the “Meiji × Sailor Moon” campaign isn’t just happening at 7-Eleven—it’s also running at Lawson and FamilyMart. Each store has different merchandise, so be sure to check them out.
How to Participate and Exclusive Prizes
This campaign will run for a limited time, from 10:00 AM on Thursday, January 15, 2026, to Wednesday, January 28, 2026.
Please note that quantities are limited, with only 20 items available per store on a first-come, first-served basis (10 different designs, 2 of each).
The campaign will end as soon as the prizes run out, so it’s recommended to check early.
Participation is very simple. Just choose any three qualifying chocolate products from the selection at a 7-Eleven store and bring them to the register at once. By doing so, you will receive one original can mirror featuring the beautiful Sailor Guardians. You are free to choose any combination of chocolates, allowing you to enjoy a mix of your favorite flavors or try something new.
The prize designs are irresistible for fans, featuring major characters such as Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, and Sailor Venus.
The mirrors are approximately 58mm in diameter, a perfect size to carry in a pouch or bag. Please note that obtaining these prizes for resale is prohibited.
Japan’s “Omake” Culture and Sailor Moon
In Japan, there is a well-established “omake” culture, where customers receive free bonus items with their purchases. Konbini (convenience stores), in particular, frequently hold campaigns offering exclusive merchandise from collaborations with popular anime and characters, which are highly sought after by fans both in Japan and abroad as collector’s items.
“Pretty Guardian Sailor Moon,” which began airing in the 1990s, is one of the most iconic works of Japanese pop culture, with a massive global fanbase. This campaign is a precious opportunity to acquire merchandise from such a legendary anime along with everyday Japanese snacks.
Qualifying Chocolate Products
The campaign features chocolates from famous brands that have been loved in Japan for many years. Here is an introduction to each of them.
Almond Chocolate Matcha
This treat features fragrant almonds coated in richly flavored matcha chocolate. Matcha is a representative flavor of Japan and is extremely popular with tourists from overseas. The price is 353 yen (381.24 yen including tax).
Macadamia Chocolate Matcha
Enjoy the combination of crunchy macadamia nuts and rich matcha chocolate. It has a mellow flavor that is different from the almond version. The price is 353 yen (381.24 yen including tax).
Chocolate Kouka Cacao 72% Pouch
This is a high-cacao polyphenol chocolate popular among health-conscious consumers. You can enjoy the elegant aroma and fine bitterness unique to 72% cacao. The price is 299 yen (322.92 yen including tax).
Chocolate Kouka Cacao 86% Pouch
A genuine bitter chocolate boasting an even higher cacao content of 86%. It is recommended for those who want to taste the deep richness of cacao with less sweetness. The price is 299 yen (322.92 yen including tax).
Marble Pouch
Visually fun, bite-sized chocolates coated in colorful sugar shells. This is a classic snack loved by all generations, from children to adults. The price is 215 yen (232.20 yen including tax).
Coffee Beat Pouch
These coffee bean-shaped chocolates have a bittersweet coffee flavor. They are characterized by their crunchy texture and authentic coffee aroma. The price is 215 yen (232.20 yen including tax).
Galbo Choco Pouch
“Galbo” is popular for its unique texture, created by impregnating a crunchy baked confection with chocolate. Since they don’t melt on your hands easily, they are perfect for a snack while working or studying. The price is 270 yen (291.60 yen including tax).
Galbo Crushed Strawberry Pouch
A “Galbo” with a sweet and sour strawberry flavor. The incorporated crushed strawberry chips provide a textural accent. The price is 270 yen (291.60 yen including tax).
Kinoko no Yama
A cute, mushroom-shaped chocolate snack. The combination of the cracker “stem” and the chocolate “cap” is exquisite. The price is 263 yen (284.04 yen including tax).
Takenoko no Sato
A snack made of a bamboo shoot-shaped cookie base coated in chocolate. It has a long-standing rivalry with “Kinoko no Yama,” and fans endlessly debate which is better. Why not try both on this occasion? The price is 263 yen (284.04 yen including tax).
Important Notes
There are a few points to keep in mind when enjoying this campaign. Some stores may not carry all products, or items may be out of stock. Also, please understand that product packaging and prices are subject to change. All photos are for illustrative purposes only.
Campaigns at Japanese Konbini are full of unique fun and discovery. If you have the chance to be in Japan, be sure to stop by a 7-Eleven and experience this “Pretty Guardian Sailor Moon” campaign for yourself.
Source (Japanese): 【予告】対象のチョコを買うと、『美少女戦士セーラームーン』オリジナル缶ミラーがもらえる！
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