FamilyMart, one of Japan’s leading “Konbini” (convenience store) chains, is set to release a surprising new line of fashion items. Starting Friday, April 17, 2026, the latest lineup from its original brand, “Convenience Wear,” will be available at stores nationwide, featuring a collaborative wristwatch developed with the world-renowned Japanese watchmaker, Citizen Watch.
Since its launch in 2021, the concept of purchasing high-quality clothing at a Japanese Konbini has evolved into a new lifestyle and is now a firmly established part of Japanese culture. As FamilyMart approaches its 45th anniversary in September 2026, this attractive new lineup represents a further challenge for the brand.
Developed with Citizen Watch! A Professional 10 ATM Water-Resistant Wristwatch
The highlight of this release is the wristwatch created in partnership with Citizen Watch, a Japanese watchmaker famous worldwide.
The most incredible aspect of this watch is its highly affordable price of 1,998 yen (approx. $13.32 USD). Despite the low cost, it boasts high practicality with “10 ATM water resistance,” making it suitable for everyday use as well as swimming.
The watch face is available in two variations: “Shiro” (White) for a clean look, and “Kuro” (Black), which complements any style. The design includes playful accents, with the second hand, strap holes, and the buckle pin (tsukubou) featuring FamilyMart’s signature green, white, and blue colors.
The size is adjustable to fit everyone from children to adults, making it easy to incorporate into daily outfits. The sight of professional wristwatches sitting alongside food and daily necessities at a Japanese convenience store is a true symbol of the ever-evolving “Japanese Konbini culture.”
- Product Name: Watch
- Price: 1,817 yen (1,998 yen including tax / approx. $13.32 USD)
- Release Date: Friday, April 17, 2026
- Availability: Nationwide in Japan
- Colors: White, Black
2026 Spring/Summer Seasonal Colors! Functional Short Socks
New colors that evoke the feeling of early summer have been added to the socks lineup, one of Convenience Wear’s representative hit products.
The four new additions are Lilac, Pistachio, Flamingo, and Jalapeño. these are vivid colors that incorporate Japanese trends and are sure to brighten your mood just by looking at them.
These socks are also packed with features. They use reinforced yarn in the toes and heels, making them extremely durable. Additionally, they are treated with an antibacterial and deodorant finish, ensuring you stay comfortable and odor-free even during humid Japanese summers or long walks while traveling.
- Product Name: Short Socks
- Price: 390 yen (429 yen including tax / approx. $2.86 USD)
- Release Date: Lilac and Pistachio from Friday, April 17, 2026; Flamingo and Jalapeño from Friday, May 8, 2026
- Availability: Nationwide in Japan
- Sizes: 22-25cm (approx. 8.7-9.8 in), 25-28cm (approx. 9.8-11.0 in)
Ideal for Active Scenes! Washable UV-Cut Caps
With the sunny season approaching, two types of new caps are being introduced.
The “Functional Cap” is particularly noteworthy, featuring lightweight mesh material for excellent breathability. It keeps your head cool and comfortable even during active scenes like sports or outdoor activities, maintaining a pleasant fit.
The large brim boasts a UV cut rate of over 90%, providing solid protection for your face from sunburn. Furthermore, the brim’s core is soft, allowing it to be rolled up and stored in a bag for high portability. It is also very hygienic as it can be machine-washed if it gets dirty.
A “Basic Cap” with a standard design will be released at the same time. This version is also machine-washable and features reliable UV protection. With an adjustable size, it is a versatile item suitable for anyone regardless of gender or age.
- Product Name: Functional Cap / Basic Cap
- Price: 1,817 yen each (1,998 yen including tax / approx. $13.32 USD)
- Release Date: Friday, April 17, 2026
- Availability: Nationwide in Japan
- Color: Black
- Size: 57-59cm (approx. 22.4-23.2 in)
Reflecting User Feedback! Even More Comfortable Standard Shorts
The “Shorts (Underwear),” a popular item since the brand’s launch, will be renewed starting around Tuesday, May 12, 2026.
Based on user feedback, this improvement involves redesigning the “rise” to be deeper, providing a secure and comfortable fit that gently wraps around the hips.
Everything from the elastic width to the angle of the curves has been finely adjusted, and a skin-friendly sewing method has been adopted for the side seams. This construction, which minimizes stress on the skin, reflects the spirit of careful Japanese craftsmanship (Monozukuri).
- Product Name: Women’s Shorts
- Price: 800 yen (880 yen including tax / approx. $5.87 USD)
- Release Date: Rolling out from around Tuesday, May 12, 2026
- Availability: Nationwide in Japan
- Sizes: M / L
“Konbini Fashion” Proposed by Designer Hiroshi Ochiai
Convenience Wear is a brand co-developed with Hiroshi Ochiai, the founder of the famous fashion brand “FACETASM.” The concept is “Good materials, good technology, good design.”
Ochiai is a world-renowned top creator who has participated in Paris Fashion Week and designed costumes for the Rio Olympics closing ceremony. The fact that his high-quality designs are available at FamilyMart stores across Japan for under 2,000 yen (approx. $13.34 USD) is a groundbreaking event in the modern fashion scene.
FamilyMart aims to be the place where everyone can “Find their most wonderful things” as it heads toward its 45th anniversary. The new items announced this time are sure to bring surprise and color to our daily lives.
Check out the products at FamilyMart stores across Japan on their release dates. Since stock levels vary by store, we recommend visiting early if you have a specific color in mind.
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