Starting Tuesday, December 16, 2025, FamilyMart stores across Japan are teaming up with the hugely popular arcade game ‘Pokémon Frienda’ for a special campaign that fans won’t want to miss. During this campaign, you can get an exclusive ‘Special Frienda Pick’ for use in the game by purchasing eligible bread products.
Japanese convenience stores, commonly known as ‘Konbini,’ are more than just retail shops. They also serve as hubs for campaigns collaborating with the latest in pop culture, and this event is a perfect example.
Get an Exclusive ‘Special Frienda Pick’ with Every 3 Bread Items!
Participating in the campaign is very simple. For every three bread items you purchase at once at FamilyMart stores across Japan during the campaign period, you will receive one exclusive ‘Special Frienda Pick’.
The great news is that all bread products are eligible. Japanese Konbini bread is known for its wide variety and high quality, ranging from savory breads to sweet pastries. This is a perfect opportunity to get an exclusive item for a popular game just by choosing your favorite bread for breakfast, lunch, or a snack.
The campaign will end as soon as the prizes run out, so if you want to be sure to get one, it’s recommended to head to a store early.
What is ‘Pokémon Frienda’ Anyway?
‘Pokémon Frienda’ is a kids’ amusement machine (arcade game) that boasts immense popularity, primarily among children in Japan. Players battle with Pokémon, and the Pokémon they catch are dispensed from the machine as physical items called ‘Frienda Picks.’ Collecting these is one of the main attractions of the game.
In arcades and amusement facilities across Japan, arcade games with collection elements like this are a beloved form of standard entertainment. The ‘Pokémon Frienda’ machine features a ‘twin cabinet’ that allows two people to play at the same time. When a cooperative ‘Tag Play’ with the adjacent player occurs, a thrilling battle unfolds across the large monitor.
It also allows for intuitive actions through touchscreen controls and is packed with features that captivate children.
https://pokemonfrienda.com/ (Japanese Link)
Exclusive, All-New Designs! Introducing the Limited-Edition Picks
There are two types of ‘Special Frienda Picks’ available in this campaign. Both are exclusive designs specially created for this event.
Special Frienda Pick: Salamence
The first is the powerful Dragon-type Pokémon, ‘Salamence.’ Using this Pick in the game will make Salamence appear in battle. Furthermore, if you succeed in the in-game minigame, you can enjoy battling with its even more powerful form, ‘Mega Salamence,’ after it ‘Mega Evolves.’ ‘Mega Evolution’ is a special evolution that only certain Pokémon can undergo during battle, and it is extremely popular with fans for its strength and beautiful appearance.
Special Frienda Pick: Metagross
The second is the Steel/Psychic-type Pokémon, ‘Metagross.’ Similarly, by succeeding in the minigame, you can Mega Evolve it into ‘Mega Metagross.’ You cannot choose which Pick you receive, but both are extremely powerful and popular Pokémon.
These Picks are not just collectibles; they are also practical items that can significantly boost your strength in the game.
https://pokemonfrienda.com/event/e2512fm/ (Japanese Link)
Campaign Details
Campaign Period: From 10:00 AM on Tuesday, December 16, to Monday, December 29, 2025.
Important Notes:
The campaign will end even during the period once prizes run out.
Some stores may not be participating in the campaign.
All bread products are eligible.
Collaborations between Japanese Konbini and popular games are a major event for fans. When you stop by a FamilyMart, be sure to check the bread section. The chance to get a powerful Pokémon along with some delicious bread awaits you.
You can check the official website for more details.
https://www.family.co.jp/campaign/spot/2512_pokemonfrienda_cp.html (Japanese Link)
Source (Japanese): ファミマ初！パン購入で景品がもらえるキャンペーンを開催！『ポケモンフレンダ』のキャンペーンを12月16日（火）から開始！
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