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Lawson Japan New Product Guide for April 7, 2026: From Classic Evolutions to Unique Summer Gear!

Lawson, a major “Konbini” (Japanese convenience store) chain operating across Japan, is releasing a lineup of attractive new products starting April 7, 2026. In Japan, April marks the beginning of the new school and fiscal year. The lineup features convenient gourmet items to support busy daily lives and unique items to prepare for the upcoming summer heat.

Lawson's new product lineup for April 7, 2026

The keyword for this new release is “The Evolution of Classics.” Items essential to the Japanese diet have been updated to be even more delicious and convenient.

One-Hand Gourmet for Busy Times and Authentic Ramen

First, let’s look at “one-hand” bakery items, “Onigiri” (rice balls) that can be eaten on the go, and ramen with a focus on high-quality soup.

Crispy Triangle Chocolate Pie

A new version of the popular triangle-shaped pie, a staple konbini sweet in Japan, has arrived.

Crispy Triangle Chocolate Pie
  • Release Date: Tuesday, April 7, 2026
  • Price: 203 yen (approx. $1.35 USD)
  • Note: Not available at stores in the Okinawa area.

The main feature of this product is the “crispy” texture of the pie crust, which is rich with the aroma of butter. Inside, you’ll find not just rich chocolate cream, but a whole chocolate bar, providing a luxurious and satisfying bite.

Japanese-style Sea Chicken® (Tuna) Mayonnaise Onigiri

Tuna mayonnaise, one of the most popular fillings for Japan’s soul food, “Onigiri,” has evolved into a Japanese-style version.

Japanese style Tuna Mayonnaise Rice Ball (Onigiri)
  • Release Date: Tuesday, April 7, 2026
  • Price: 184 yen (approx. $1.22 USD)
  • Note: Not available at “Natural Lawson” brand stores.

The rice is seasoned with “Dashi” (Japanese soup stock) and soy sauce, allowing you to taste the umami of Japan from the very first bite. It pairs perfectly with the rich Sea Chicken® mayonnaise, making for a highly satisfying rice ball.

Butter-Scented Koppe-pan: Strawberry Jam & Margarine

The “Koppe-pan” (a traditional Japanese soft roll similar to a hot dog bun), a nostalgic favorite from Japanese school lunches, has been renewed for a more luxurious taste.

Soft Koppe-pan with Strawberry Jam and Margarine
  • Release Date: Tuesday, April 7, 2026 (Renewal)
  • Price: 160 yen (approx. $1.06 USD)
  • Note: Not available at stores in the Okinawa area.

The dough uses a generous amount of butter and eggs, resulting in an incredibly fluffy texture. The combination of lightly sweetened strawberry jam and rich margarine offers a comforting, traditional flavor for Japanese people.

Butter-Scented Koppe-pan: Tsubu-an (Sweet Red Bean) & Margarine

Another classic combination joins the Koppe-pan series.

Soft Koppe-pan with Sweet Red Bean Paste and Margarine
  • Release Date: Tuesday, April 7, 2026 (Renewal)
  • Price: 160 yen (approx. $1.06 USD)
  • Note: Not available at stores in the Okinawa area.

The texture of “Tsubu-an” (sweet red bean paste) pairs excellently with the smooth margarine. This voluminous bread is recommended for breakfast or a quick lunch.

Amazing Soup! Rich Tonkotsu Ramen

This bowl offers excellent value for the price, showcasing the evolution of Japanese konbini ramen.

Rich Tonkotsu Ramen with High Quality Soup
  • Release Date: Tuesday, April 7, 2026
  • Price: 238 yen (approx. $1.58 USD)

Despite the affordable price in the 200-yen range, it achieves an authentic taste with concentrated pork umami by using both liquid and powder soup bases. It is a highly satisfying ramen that pursues “low price and high quality.”

Large-Capacity Drinks and Snacks for a Quick Break

Introducing large-capacity drinks for the warmer season and world-famous Japanese chocolate snacks.

3 Types of Large-Capacity Paper Carton Drinks

Large sizes of 900ml to 1000ml (approx. 30.4 to 33.8 fl oz), perfect for stocking in your fridge, are now available.

Various Large Volume Paper Pack Drinks
  • Pure Water Salty + Lychee Mix (900ml / 30.4 fl oz): 168 yen (approx. $1.12 USD) Uses sea salt from Okinawa Prefecture. It has a refreshing lychee flavor suitable for preventing heatstroke.
  • Earl Grey Unsweetened (900ml / 30.4 fl oz): 138 yen (approx. $0.92 USD) A sugar-free tea where you can enjoy a bright floral aroma.
  • Barley Tea (Mugi-cha) (1000ml / 33.8 fl oz): 138 yen (approx. $0.92 USD) The most common caffeine-free, aromatic tea in Japanese households.

Morinaga “Choi-kajiri” Koeda

The long-selling Japanese snack “Koeda” (meaning “little branch”) is now available in a portable size.

Single Bar Morinaga Koeda Chocolate
  • Release Date: Tuesday, April 7, 2026
  • Varieties: Milk / White
  • Price: 106 yen each (approx. $0.70 USD)

This single-bar, portion-controlled size meets the need for “just a little bit of something sweet.” The crunchy texture of crushed almonds is delightful, making it perfect for a quick break during desk work.

For a Morning Energy Boost! Caffeinated Jelly Drink

A new functional jelly drink to support the lives of busy modern people in Japan.

in Jelly Energy Caffeine for Morning Boost
  • Morinaga in Jelly Energy Caffeine: 226 yen (approx. $1.50 USD)
  • Release Date: Tuesday, April 7, 2026

This jelly drink contains caffeine to support your morning wake-up. It allows for quick energy replenishment and has a powerful design consistent with its “Gorilla-class strength” catchphrase.

Get Ahead of Summer! Impactful “Gorilla” Cooling Goods

Japanese konbini also sell unique lifestyle goods. This time, cooling items themed after the “Gorilla,” symbolizing power, have arrived.

Doshisha Gorilla Fan

A powerful portable fan with exceptionally strong wind.

Powerful Gorilla-themed Portable Fan
  • Release Date: Tuesday, April 7, 2026
  • Price: 3,278 yen (approx. $21.75 USD)
  • Features: 4-level airflow adjustment, quiet design, built-in mirror, and a Lawson-exclusive charm.

While the airflow is powerful, it remains quiet. It can be folded in half and has a mirror inside, making it convenient for checking your appearance while on the go.

Doshisha Gorilla Cold Stick

A new type of cooling item that provides surprising coldness.

Gorilla Cooling Stick for Hot Summer
  • Release Date: Tuesday, April 7, 2026
  • Price: 2,508 yen (approx. $16.65 USD)
  • Features: Made of aluminum, freezable, and Lawson-exclusive color.

By filling the aluminum container with water and freezing it, it exerts a very strong cooling effect. It is economical as it can be used repeatedly.

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