Lawson, a major “Konbini” (Japanese convenience store) chain operating across Japan, is releasing a lineup of attractive new products starting April 7, 2026. In Japan, April marks the beginning of the new school and fiscal year. The lineup features convenient gourmet items to support busy daily lives and unique items to prepare for the upcoming summer heat.

The keyword for this new release is “The Evolution of Classics.” Items essential to the Japanese diet have been updated to be even more delicious and convenient.
One-Hand Gourmet for Busy Times and Authentic Ramen
First, let’s look at “one-hand” bakery items, “Onigiri” (rice balls) that can be eaten on the go, and ramen with a focus on high-quality soup.
Crispy Triangle Chocolate Pie
A new version of the popular triangle-shaped pie, a staple konbini sweet in Japan, has arrived.

- Release Date: Tuesday, April 7, 2026
- Price: 203 yen (approx. $1.35 USD)
- Note: Not available at stores in the Okinawa area.
The main feature of this product is the “crispy” texture of the pie crust, which is rich with the aroma of butter. Inside, you’ll find not just rich chocolate cream, but a whole chocolate bar, providing a luxurious and satisfying bite.
Japanese-style Sea Chicken® (Tuna) Mayonnaise Onigiri
Tuna mayonnaise, one of the most popular fillings for Japan’s soul food, “Onigiri,” has evolved into a Japanese-style version.

- Release Date: Tuesday, April 7, 2026
- Price: 184 yen (approx. $1.22 USD)
- Note: Not available at “Natural Lawson” brand stores.
The rice is seasoned with “Dashi” (Japanese soup stock) and soy sauce, allowing you to taste the umami of Japan from the very first bite. It pairs perfectly with the rich Sea Chicken® mayonnaise, making for a highly satisfying rice ball.
Butter-Scented Koppe-pan: Strawberry Jam & Margarine
The “Koppe-pan” (a traditional Japanese soft roll similar to a hot dog bun), a nostalgic favorite from Japanese school lunches, has been renewed for a more luxurious taste.

- Release Date: Tuesday, April 7, 2026 (Renewal)
- Price: 160 yen (approx. $1.06 USD)
- Note: Not available at stores in the Okinawa area.
The dough uses a generous amount of butter and eggs, resulting in an incredibly fluffy texture. The combination of lightly sweetened strawberry jam and rich margarine offers a comforting, traditional flavor for Japanese people.
Butter-Scented Koppe-pan: Tsubu-an (Sweet Red Bean) & Margarine
Another classic combination joins the Koppe-pan series.

- Release Date: Tuesday, April 7, 2026 (Renewal)
- Price: 160 yen (approx. $1.06 USD)
- Note: Not available at stores in the Okinawa area.
The texture of “Tsubu-an” (sweet red bean paste) pairs excellently with the smooth margarine. This voluminous bread is recommended for breakfast or a quick lunch.
Amazing Soup! Rich Tonkotsu Ramen
This bowl offers excellent value for the price, showcasing the evolution of Japanese konbini ramen.

- Release Date: Tuesday, April 7, 2026
- Price: 238 yen (approx. $1.58 USD)
Despite the affordable price in the 200-yen range, it achieves an authentic taste with concentrated pork umami by using both liquid and powder soup bases. It is a highly satisfying ramen that pursues “low price and high quality.”
Large-Capacity Drinks and Snacks for a Quick Break
Introducing large-capacity drinks for the warmer season and world-famous Japanese chocolate snacks.
3 Types of Large-Capacity Paper Carton Drinks
Large sizes of 900ml to 1000ml (approx. 30.4 to 33.8 fl oz), perfect for stocking in your fridge, are now available.

- Pure Water Salty + Lychee Mix (900ml / 30.4 fl oz): 168 yen (approx. $1.12 USD) Uses sea salt from Okinawa Prefecture. It has a refreshing lychee flavor suitable for preventing heatstroke.
- Earl Grey Unsweetened (900ml / 30.4 fl oz): 138 yen (approx. $0.92 USD) A sugar-free tea where you can enjoy a bright floral aroma.
- Barley Tea (Mugi-cha) (1000ml / 33.8 fl oz): 138 yen (approx. $0.92 USD) The most common caffeine-free, aromatic tea in Japanese households.
Morinaga “Choi-kajiri” Koeda
The long-selling Japanese snack “Koeda” (meaning “little branch”) is now available in a portable size.

- Release Date: Tuesday, April 7, 2026
- Varieties: Milk / White
- Price: 106 yen each (approx. $0.70 USD)
This single-bar, portion-controlled size meets the need for “just a little bit of something sweet.” The crunchy texture of crushed almonds is delightful, making it perfect for a quick break during desk work.
For a Morning Energy Boost! Caffeinated Jelly Drink
A new functional jelly drink to support the lives of busy modern people in Japan.

- Morinaga in Jelly Energy Caffeine: 226 yen (approx. $1.50 USD)
- Release Date: Tuesday, April 7, 2026
This jelly drink contains caffeine to support your morning wake-up. It allows for quick energy replenishment and has a powerful design consistent with its “Gorilla-class strength” catchphrase.
Get Ahead of Summer! Impactful “Gorilla” Cooling Goods
Japanese konbini also sell unique lifestyle goods. This time, cooling items themed after the “Gorilla,” symbolizing power, have arrived.
Doshisha Gorilla Fan
A powerful portable fan with exceptionally strong wind.

- Release Date: Tuesday, April 7, 2026
- Price: 3,278 yen (approx. $21.75 USD)
- Features: 4-level airflow adjustment, quiet design, built-in mirror, and a Lawson-exclusive charm.
While the airflow is powerful, it remains quiet. It can be folded in half and has a mirror inside, making it convenient for checking your appearance while on the go.
Doshisha Gorilla Cold Stick
A new type of cooling item that provides surprising coldness.

- Release Date: Tuesday, April 7, 2026
- Price: 2,508 yen (approx. $16.65 USD)
- Features: Made of aluminum, freezable, and Lawson-exclusive color.
By filling the aluminum container with water and freezing it, it exerts a very strong cooling effect. It is economical as it can be used repeatedly.
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