Starting Friday, December 12, 2025, a Sega Lucky Kuji lottery featuring the highly popular series “Love Live! Hasunosora Jyogakuin School Idol Club” will be progressively released at Lawson convenience stores and other locations throughout Japan. In Japanese convenience stores, these “kuji” lotteries, often in collaboration with popular anime and games, are frequently held, bringing joy to many fans.
“Kuji” is a unique form of Japanese entertainment where you purchase a ticket for a set price and are guaranteed to win some kind of prize (merchandise) on the spot. This time, each ticket costs 790 yen (tax included), and the lineup features many attractive items that fans won’t want to miss.
This lottery will end as soon as the prizes run out, so fans are encouraged to visit their local stores early. Please be aware that the release date and sales start time may vary depending on the store.
The Charm of ‘Kuji,’ a Japanese Fan Culture Phenomenon
Products like “Ichiban Kuji” and “Sega Lucky Kuji,” often seen in Japanese convenience stores and bookstores, are more than just simple lotteries. There are no “losing” tickets; you are guaranteed to receive one item from a selection of prizes graded as Prize A, Prize B, and so on.
What draws special attention is the “Last Lucky Prize.” This is a special prize given to the person who draws the very last ticket at a particular store, and it is known for being extremely rare. This system fuels the collecting desire of fans, and it’s common to see large crowds gathering at stores on the release date.
This “Love Live! Hasunosora Jyogakuin School Idol Club” kuji also features a gorgeous lineup that is a must-see for fans. Let’s take a closer look at each of the prizes.
Prize A: Clear Bag
Prize A is a clear bag that’s perfect for everyday use. While it has a cool design, it can also be used as a base for an “ita-bag”—a bag decorated with merchandise to show off your favorite character (“oshi”). It’s a simple yet stylish item with a logo design that allows you to subtly show that you’re a fan.
Prize B: Nesoberi Plushie (SS)
Prize B features the immensely popular collector’s item, the “Nesoberi Plushie (SS)”. These adorable plushies feature characters lying down in a relaxed, prone position. The easy-to-carry SS size means you can attach them to your bag, display them on your desk, and be with your favorite characters anytime, anywhere. This series is extremely popular and is one of the main attractions of the lottery.
Prize C: Acrylic Stand
Prize C is a classic piece of merchandise: the acrylic stand. Loved by many fans as a fundamental collector’s item, it allows you to display beautiful character illustrations in 3D. Just placing it on your desk or a shelf will instantly brighten up the space. You’ll definitely want to collect and display all the different types.
Prize D: Mini Shikishi
Prize D is an easy-to-collect mini shikishi. A shikishi is a type of sturdy, decorated paperboard used for autographs and illustrations, widely popular in Japan as a commemorative item. Featuring beautiful character illustrations, their appeal lies in how easily they can be displayed.
Prize E: Square Pin Badge Set
Prize E is a square pin badge set. Featuring a unique square shape, differing from the usual circular badges, you can enjoy attaching them to bags and clothing. Since they come in a set of two, you get great value. Which design you get will be a surprise until you open it.
Last Lucky Prize: Illustration Board
And the “Last Lucky Prize,” awarded to the person who draws the final ticket, is a special illustration board. It features a gorgeous illustration created exclusively for this prize, making it an item of the highest honor for fans. It’s not uncommon for fans to check the number of remaining tickets in hopes of winning the Last Lucky Prize.
This Sega Lucky Kuji is an unmissable event for fans of “Love Live! Hasunosora Jyogakuin School Idol Club.” Please enjoy this unique opportunity where Japanese convenience store culture and anime culture merge.
Post a Comment