On January 6, 2026, Japan’s major convenience store chain FamilyMart will launch a special campaign.This campaign features Usada Pekora, a talent belonging to the globally popular virtual YouTuber (VTuber) group Hololive Production.
Purchasing eligible products grants customers limited-edition goods available only through this event. Such collaborations with popular characters are frequently held at Japanese convenience stores and have become part of the culture.
Two Types of Limited-Edition Goods as Campaign Rewards
This campaign offers two special items. One is an “Original Clear Card,” guaranteed to all who meet the conditions. The other is a “Voice-Included Tapestry (Wall Hanging)” available to only 300 winners via lottery. Both items are valuable goods exclusive to this campaign.
Participation Reward 1: Guaranteed Original Clear Card
The first notable benefit is this original clear card. Clear cards are transparent plastic collectibles popular among Japanese pop culture fans.
During the campaign period, purchasing eligible gift cards totaling ¥5,000 or more will earn you one card at checkout. This benefit is not lottery-based; anyone meeting the conditions can obtain it.
However, the number of cards available at each store is limited. Distribution ends once stocks run out. Fans who want to ensure they get one are advised to visit stores early.
Participation Bonus 2: “Voice-Enabled Tapestry” (Lottery Prize)
The most special prize in this campaign is this “Voice-Enabled Tapestry”.A tapestry is a decorative wall hanging featuring anime or game characters, a common merchandise item among Japanese fans.
After purchasing an eligible product, 300 lucky winners will be selected by lottery from those who apply via the special campaign website.
This tapestry not only features beautiful artwork but also includes a special function allowing you to hear newly recorded voice clips from Usada Pekora.Due to the low winning probability, it will be an extremely rare item.
Campaign Participation Details and Notes
Here, we explain the campaign participation method, eligible products, period, and other details.
Campaign Period
Purchase Eligibility Period: From Tuesday, January 6, 2026, 0:00 to Monday, January 26, 2026, 23:59. Lottery Entry Deadline: Until 23:59 on Tuesday, January 27, 2026.
Important note: Purchases made on January 27 will not qualify for the campaign. Prize purchases must be completed by January 26.
Eligible Products
The eligible products for this campaign are two types: “Apple Gift Card” and “Google Play Gift Card”.
The eligible card denominations are as follows:
・Apple Gift Card: ¥5,000 cards, ¥10,000 cards, or variable cards allowing custom amounts from ¥5,000 to ¥100,000.
・Google Play Gift Card: ¥5,000, ¥10,000, ¥20,000 denominations, or a variable card allowing custom amounts from ¥5,000 to ¥50,000.
Gift cards under ¥5,000 are not eligible, so please carefully check the card type when purchasing.
Specific Application Process
You can easily apply for the voice-enabled tapestry lottery via the website. First, purchase eligible products at any FamilyMart store nationwide during the campaign period. Then, access the campaign site Campaign Page (Japanese Link), enter your purchase information, and complete your application.
You can apply as many times as you like by purchasing eligible products. However, each person can win only one tapestry.
Winner Announcement and Prize Shipping
Winners will be notified via email around early February 2026. The email will include a URL for a dedicated page to register your shipping address. Failure to register within the deadline will void your win.
Prize shipping is scheduled for around mid-March 2026.
Summary
For fans of Usada Pekora, this FamilyMart exclusive campaign is an event not to be missed. Both the guaranteed clear card and the extremely rare voice-enabled tapestry are attractive items worthy of adding to your collection. Clear cards will be available while supplies last at each store, so early action is recommended. Be sure to stop by your nearest FamilyMart for this opportunity.
Source: 【FamilyMart Exclusive】Hololive’s Usada Pekora Campaign! (Japanese Link)
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