Japanese convenience store giant, 7-Eleven, is launching two new ice creams that are a dream come true for vanilla enthusiasts. Starting Tuesday, November 4, 2025, the “7 Premium Zeitaku Vanilla” and the “7 Premium Gold Kin no Ice Waffle Cone Madagascar Vanilla” will be progressively released at stores nationwide. Both treats are made with a generous amount of rare Madagascar vanilla, promising an authentic and aromatic taste experience.
Two Distinct Vanilla Experiences, Born from Specially Sourced Ingredients
While both new ice creams are made with vanilla from Madagascar, they each offer a distinct character. One is a convenient bar type for an easy treat, and the other is a rich waffle cone perfect for a decadent reward. Despite the increasing rarity of vanilla due to a surge in global demand, this product development was driven by a strong desire to deliver its authentic taste. Let’s dive into the unique appeal of each.
7 Premium Zeitaku Vanilla
First up is the 7 Premium Zeitaku Vanilla, an ice cream bar. It will be available at 7-Eleven stores across Japan starting Tuesday, November 4, priced at 198 yen (213.84 yen with tax). What sets this ice cream apart is its pursuit of authentic vanilla flavor through both ingredients and technology. It incorporates a paste made from whole vanilla beans that have been frozen and then crushed. This innovative process allows the ice cream to capture the delicate aroma, subtle flavors, and even the distinctive specks of the vanilla beans, locking in all their natural goodness. Additionally, it uses three different types of vanilla-derived ingredients from Madagascar to carefully create a rich, deep, and sweetly mellow flavor. It’s a truly “luxurious” (Zeitaku) treat in a convenient bar form, allowing you to fully enjoy an authentic vanilla taste.
7 Premium Gold Kin no Ice Waffle Cone Madagascar Vanilla
Next, we have the ultimate treat for a special occasion: the 7 Premium Gold Kin no Ice Waffle Cone Madagascar Vanilla. This premium dessert will also be available nationwide starting November 4, priced at 348 yen (375.84 yen with tax). As part of 7-Eleven’s high-end “7 Premium Gold” series, this ice cream has been reformulated from its core ingredients. Using rare Madagascar vanilla, it boasts an enhanced vanilla flavor and an even greater richness. The elegant, sophisticated aroma unique to Madagascar vanilla fills your senses, followed by a sweet and creamy flavor that spreads throughout your mouth. This rich ice cream is perfectly complemented by the fragrant, crispy waffle cone. It is the perfect indulgence for a moment of respite from a busy day, a special treat designed to soothe your soul.
What Makes Madagascar Vanilla So Special?
The key ingredient shared by both new ice creams is “Madagascar vanilla.” Madagascar is known as one of the world’s leading producers of vanilla, celebrated for its high quality. Vanilla beans grown in the island’s unique climate and soil are rich in “vanillin,” the primary flavor component, and are distinguished by their mild, gentle, and captivatingly sweet aroma. This fragrance is incredibly rich and complex, reportedly composed of over 200 aromatic compounds. 7-Eleven’s new ice creams are designed to maximize the incredible potential of this special vanilla.
If you have the chance to visit Japan, make sure to stop by a nearby 7-Eleven. You can choose between the “Zeitaku Vanilla” for an accessible yet authentic taste, and the “Kin no Ice Waffle Cone Madagascar Vanilla” to create a special moment. Which one will you pick? Depending on your mood, why not try them both and explore the distinct charms of each vanilla experience?
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