To celebrate the broadcast of Season 2 of the hit TV anime “My Dress-Up Darling,” a much-anticipated “Aniplex Kuji” lottery will be launching at Lawson convenience stores across Japan, starting sequentially from Friday, December 12, 2025. This is your chance to win exclusive merchandise available only here, featuring the series’ beloved characters, including the heroine Marin Kitagawa.
For those overseas who might be unfamiliar, lottery-style prize draws for character goods, known as “kuji” in Japan, are incredibly popular. Japanese convenience stores, in particular, are major destinations for acquiring these limited-edition items. By purchasing a ticket for 880 yen, you are guaranteed to win a prize from one of the tiers, ranging from Prize A to Prize F. The thrill is that you won’t know what you’ve got until you open it. Furthermore, a unique feature is the “Last Prize,” a special gift awarded to the person who buys the very last ticket at the store.
“My Dress-Up Darling” tells the story of Wakana Gojo, a high school student who aims to become a “Kashirashi,” a master craftsman of traditional Hina doll heads. His life takes a turn when he meets Marin Kitagawa, a popular classmate with a passion for cosplay, and they begin creating cosplay outfits together. The series has captivated fans not only in Japan but also overseas with its beautiful animation, heartwarming story, and charming characters. This lottery is sure to be an unmissable collection for any fan.
This lottery will be available at Lawson stores nationwide in Japan for 880 yen (tax included) per ticket. Please note that the release date and start time may vary by store. The products are available only while supplies last, so if you’re interested, we recommend checking your local store early.
Prize A: POP UP PARADE Marin Kitagawa (Shizuku Kuroe School Festival Ver.)
The grand prize for this lottery is a figure! From the “POP UP PARADE” series by GOODSMILE COMPANY, a Japanese manufacturer known for its high-quality figures, comes Marin Kitagawa dressed as the character “Shizuku Kuroe” in her school festival version. With delicate sculpting and beautiful coloring, the figure perfectly captures Marin’s radiance from the show. Winning this as Prize A is a true mark of luck.
Prize B: Illustration Board Marin Kitagawa (Shizuku Kuroe School Festival Ver.)
Just like the Prize A figure, this is a gorgeous illustration board featuring a newly drawn image of Marin Kitagawa as “Shizuku Kuroe.” Its large size allows you to fully appreciate the character’s beautiful expression. It’s an item that will undoubtedly add a touch of glamour to any room.
Prize C: Acrylic Stand
Acrylic stands, a staple for collectors, are also part of this amazing lineup. The collection includes not only the protagonist, Wakana Gojo, but also Marin Kitagawa in her winter school uniform, as well as her cosplay outfits for the game characters “Arisa,” “Rei,” and “Rose.” Furthermore, the popular cosplayer Sajuna Inui and her younger sister, Shinju Inui, are also featured. With a total of seven different types, this is a lineup well worth collecting.
Prize D: Clear Art Board
These are beautiful, translucent clear art boards modeled after “shikishi,” Japanese boards used for autographs. There are eight designs in total. Featuring Marin’s various cosplay looks like Shizuku, Veronica, and Black Lobelia, as well as her everyday life as a model and heartwarming two-shots of her and Wakana, these boards bring back unforgettable scenes for fans.
Prize E: Mini Acrylic Stand
Smaller than the Prize C stands, these mini acrylic stands are perfect for decorating your desk or any small space. They feature adorable, stylized “chibi” illustrations of the characters, with eight different types available. You’ll want to collect and display them all!
Prize F: Rubber Charm
Enjoy attaching these rubber charms to your bag or keys! This lineup also comes in a rich variety of seven types, including Marin in her winter uniform, her cosplay outfits for “Arisa,” “Rei,” and “Rose,” and the Inui sisters.
Last Prize: POP UP PARADE Marin Kitagawa (Shizuku Kuroe School Festival Ver.) Marin Smile Ver.
And now for the “Last Prize,” one of the most exciting aspects of Japanese kuji culture. This is a special prize given to the person who buys the very last ticket at a store. For this campaign, it’s a special “Marin Smile Ver.” of the Prize A figure, featuring an expression changed to Marin’s signature energetic and cheerful smile. It’s truly a reward for the fan who sticks it out to the very end.
This “Aniplex Kuji” is a fantastic opportunity to fully immerse yourself in the world of the TV anime “My Dress-Up Darling.” For fans currently in Japan, this is an event you won’t want to miss.
Items are available only while supplies last at each store. Please be aware that some stores may not carry the products or may sell out. We kindly ask that you refrain from calling stores to inquire about lottery stock.
©Shinichi Fukuda/SQUARE ENIX, “My Dress-Up Darling” Anime Production Committee
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