FamilyMart, a leading Japanese convenience store (Konbini) chain with approximately 16,500 locations nationwide, is introducing a new product from the popular UK-based sports nutrition brand Myprotein. Starting sequentially from April 21, 2026, the refreshing “Myprotein Bar Strawberry Flavor” will be available on shelves. While chocolate has traditionally been the dominant flavor for protein bars, this new release offers a perfect alternative for those who prefer the tangy and sweet taste of fruit.
High Performance with a Crunchy Texture and 15.9g of Protein
The Myprotein Bar Strawberry Flavor is a highly functional nutritional supplement. Its standout feature is the light, crunchy texture achieved through a generous amount of soy puffs. It offers a satisfying crunch similar to Japanese snacks, making it an enjoyable eat even for those who find traditional protein bars too dense or chewy.
Each bar contains 15.9g of protein. It is excellent not only for post-workout recovery but also for nutritional support on busy mornings or as a snack between meals. With a compact weight of 42g (approx. 1.48 oz), it is easy to carry in a bag, ensuring you can consume high-quality protein anytime, anywhere.
A Refreshing Aftertaste for Those Who Aren’t Fans of Chocolate
Many people find protein bars too sweet or grow tired of the constant chocolate flavors. This strawberry version is crafted with a flavor profile where tartness and sweetness stand out. The refreshing aftertaste unique to strawberries makes it easy to eat even right after exercise.
The balance of sweetness and acidity is exquisite, allowing it to be enjoyed as a dessert. This product accurately captures the needs of modern consumers who want to enjoy delicious snacks while maintaining a healthy lifestyle.
Check Sales Areas and Product Details Across Japan
The Myprotein Bar Strawberry Flavor will be rolled out across FamilyMart’s vast network of approximately 16,500 stores throughout Japan. It is highly convenient to be able to easily purchase products from a globally popular brand while sightseeing or within your daily living area.
- Product Name: Myprotein Bar Strawberry Flavor
- Content: 42g (approx. 1.48 oz)
- Price: 218 yen (approx. $1.45 USD) including tax
- Release Date: Sequentially from Tuesday, April 21, 2026
- Sales Location: FamilyMart stores nationwide (Note: Some stores may not carry the product)
The price is set at an affordable 218 yen ($1.45 USD). The ease of stopping by a “Konbini” (convenience store) to pick one up on the way to the gym or during a work break is a unique strength of Japanese convenience stores.
Myprotein’s New Challenge on its 20th Anniversary
Myprotein is a sports nutrition brand from the UK driven by the philosophy “Demand More.” They are a global fitness brand operating in 70 countries, primarily in Europe, boasting a wide lineup of over 2,000 products including proteins, supplements, and sportswear.
In the spring of 2026, Myprotein reached its 20th anniversary milestone and implemented a large-scale brand refresh. With the introduction of the new “Mycon” logo and updated brand colors, they continue to evolve beyond traditional fitness to support the health of a more diverse range of people. This expanded sales initiative at FamilyMart is part of the brand’s strategy to deliver high-quality protein to even more people.
A Delicious and Convenient Bar for Your Daily Health Routine
As health consciousness rises, more people are becoming mindful of their daily protein intake. The Myprotein Bar Strawberry Flavor, easily available at FamilyMart stores across Japan, provides a new option for our dietary habits. With its light, crunchy texture, fresh strawberry taste, and reliable protein content, this new bar will be useful in various everyday scenarios.
Whether for health management or as a small reward for yourself, be sure to pick up Myprotein’s new release at FamilyMart this spring. That first bite is sure to lead to more vitality for a healthier daily life.
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