7-Eleven in Japan has launched a special campaign for “Cup Noodle,” the iconic instant ramen loved by many. For a limited time, from January 5 to January 18, 2026, members of the 7-Eleven app will receive one 50 yen discount coupon each day for the eligible “Cup Noodle Big” series.
The App Coupon Culture Integrated into Daily Life in Japan
In Japan, major Konbini chains have released their own smartphone apps, using them to provide information to customers and for sales promotions. Discount coupons exclusive to app members, like this one, are a very popular method.
The interesting part of this campaign is that you get a coupon every day. During the campaign period, a new coupon is delivered to the app each morning and is valid for two days, including the day it’s delivered. This means if you plan accordingly, you can enjoy Cup Noodle at a discounted price almost every day during the period.
Of course, existing app users can participate, but even new users who download the app and register during the campaign period can receive the coupon immediately. This is a great example of how Japanese Konbini are using digital tools to build relationships with their customers.
You can easily find the coupon in the app’s notifications, on the home screen, or on the dedicated coupon page.
Eligible Products for the Campaign: Four Popular ‘Big’ Flavors
The discount applies to the particularly satisfying “Big” size from Nissin Foods’ proud “Cup Noodle” lineup. In the world of Japanese instant foods, it’s common to offer “Oomori” (large serving) or “Big” sizes alongside the regular size for consumers who want a larger portion. It’s the perfect volume for lunch or as a late-night snack when you’re a bit hungry.
Each is priced at 271 yen (292.68 yen including tax), and a 50 yen discount will be applied to this price.
Nissin Foods Cup Noodle Big
The world’s first cup ramen, born in 1971, this is truly the “King of Instant Ramen.” Its unique spicy soy sauce-based soup is complemented by ingredients like shrimp, pork, egg, and green onions (including the dice-shaped minced pork affectionately known as “nazo niku” or “mystery meat”). It’s a timeless flavor loved not only all over Japan but around the world.
Nissin Foods Seafood Noodle Big
A classic flavor that rivals the original in popularity. It features a cloudy, pork-based soup enriched with the umami of seafood. The ingredients include squid, crab-flavored kamaboko (fish cake), cabbage, egg, and green onions. It’s delicious as is, but some fans even add milk to create a Clam Chowder-like style, showcasing its deep and versatile flavor.
Nissin Foods Curry Noodle Big
A popular product where the thick curry soup clings well to the slightly thicker noodles. The mild yet spicy flavor, with the sweetness of vegetables, is addictive once you try it. It’s packed with hearty ingredients like potatoes, diced minced pork, carrots, and green onions, making it very filling. A popular way to enjoy it among Japanese fans is to add rice to the leftover soup to eat it like “curry rice.”
Nissin Foods Cup Noodle Chili Tomato Big
A Western-style flavor with a perfect match of tomato acidity and a spicy chili kick. Its refreshing taste sets it apart from other flavors and is particularly popular among women. Ingredients like white “mystery meat” (chicken-based mince), corn, cabbage, and green beans stand out in the colorfully rich soup. Topping it with powdered cheese for a more Italian taste is also recommended.
Deepen Your Japanese Konbini Experience by Joining the Campaign
To participate in this campaign, you need to download the official 7-Eleven app and register as a member.
Japanese Konbini are not just places to sell products; they also offer interactive experiences through apps like this. When traveling or staying in Japan, be sure to check out the local Konbini apps. You might come across unexpected deals and interesting campaigns unique to Japan.
How to Use Coupons (Japanese Link)
Download here! (Japanese Link)
This campaign is a fantastic opportunity to enjoy Cup Noodle, a Japanese national food, more affordably. When you visit a 7-Eleven in Japan, don’t miss out on this “big” chance.
Source (Japanese): 【アプリ限定】1月18日（日）まで毎日1枚届く！対象の日清食品 カップヌードル ビッグ50円引きクーポン！
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