FamilyMart, one of Japan’s leading convenience store chains with a nationwide presence, will celebrate its 45th anniversary in 2026. To commemorate this milestone, “Convenience Wear”—the apparel brand designed by world-renowned fashion designer Hiroshi Ochiai—is releasing a special new collection of items.
The rollout will begin sequentially at approximately 16,400 FamilyMart stores across Japan starting February 27, 2026. This collection is a grand lineup that also marks the 5th anniversary of the brand’s birth. It features limited-edition items inspired by the company’s 1980s symbol, alongside new Spring/Summer pieces with enhanced functionality.
1. The 1980s “Sun and Star” Logo Returns! 45th Anniversary Limited Designs
The highlight of this release is a series of items featuring special colors inspired by the “Sun and Star” symbol, which FamilyMart used until the 1980s. These retro color schemes, reminiscent of Japan’s Showa era, have been reimagined as “Retro Modern” designs that fit perfectly with contemporary fashion.
Line Socks Featuring Showa-Retro Coloring
- Product Name: Line Socks (45th Anniversary Famima Border)
- Price: 390 yen (429 yen incl. tax / approx. $2.86)
- Release Date: March 6, 2026
- Sizes: 22-25cm (approx. 8.6-9.8 inches), 25-28cm (approx. 9.8-11.0 inches)
These unisex line socks boldly incorporate the logo colors of that era. The soles feature a thick pile knit for excellent cushioning. Additionally, they are treated with an antimicrobial and deodorizing finish, making them a practical choice for keeping odors at bay even during long walks.
Imabari Towel with a Beautiful Gradient
- Product Name: Imabari Towel Handkerchief (45th Anniversary Famima Gradient)
- Price: 635 yen (698 yen incl. tax / approx. $4.65)
- Release Date: March 6, 2026
This item boasts the quality of “Imabari Towel,” a brand globally recognized as the pinnacle of Japanese towel manufacturing. The 45th-anniversary colors are expressed through a beautiful gradient. Its high absorbency ensures comfort even during Japan’s humid summers.
2. Spring/Summer 2026 Theme: “Coloring.” Vibrant New Arrivals for the Season
Standard items featuring the Spring/Summer 2026 season colors will also be available starting February 27. This season’s theme is “Spring Colors,” characterized by energetic and vivid hues.
Line Socks Expressing the Arrival of Spring
- Product Name: Line Socks (2026 Spring Colors/White, 2026 Spring Colors/Black)
- Price: 390 yen (429 yen incl. tax / approx. $2.86)
- Release Date: February 27, 2026
The brand’s iconic line socks now come in limited edition Spring/Summer 2026 colors. Available in white and black base colors, these designs are easy to coordinate with any outfit.
“Unisex” Short Socks for Everyone
- Product Name: Short Socks
- Price: 390 yen (429 yen incl. tax / approx. $2.86)
- Release Date: February 27, 2026
The brand has moved away from traditional “Men’s” and “Women’s” categories, evolving into a “Unisex” line designed to fit everyone. The toes and heels are reinforced with extra yarn for improved durability. The collection is available in eight vibrant colors, including Emerald Blue and Lime Yellow.
Simple 2-Pack Pile Socks for Daily Use
- Product Name: Pile Socks 2-Pack (White, Black)
- Price: 726 yen (798 yen incl. tax / approx. $5.32)
- Release Date: February 27, 2026
Responding to strong customer demand, a plain 2-pack set has been introduced. While maintaining high cushioning and antimicrobial/deodorizing functions, the simple design makes them ideal for any daily occasion.
3. Sophisticated Design and Functional Beauty: Innerwear & Towel Series
Convenience Wear aims to be a brand chosen for its fashion sense, rather than just being an emergency replacement.
Playful Boxer Briefs
- Product Name: Boxer Briefs
- Price: 800 yen (880 yen incl. tax / approx. $5.87)
- Release Date: February 27, 2026
New additions include “Konbini Dot,” which hides logos within a dot pattern, and a chic “Black Paisley.” These combine style with practicality, featuring antimicrobial and deodorizing treatments.
Premium Texture “Soft Towels”
- Product Name: Soft Towel (Face Towel / Bath Towel)
- Price: Face Towel 990 yen (1,089 yen incl. tax / approx. $7.26) / Bath Towel 1,990 yen (2,189 yen incl. tax / approx. $14.59)
By focusing on the number of yarn twists, these towels achieve an astonishing level of softness. They come in reversible colors like “Matcha (Green Tea)” and “Yomogi (Mugwort),” adding a touch of beautiful color to your bathroom or washroom.
4. Spring/Summer 2026 Imabari Towel Handkerchiefs
New colors for the Imabari Towel Handkerchief series also feature a wide variety of designs.
- Product Name: Imabari Towel Handkerchief
- Price: 635 yen (698 yen incl. tax / approx. $4.65)
- Release Date: March 6, 2026
In addition to the 45th-anniversary colors, the lineup includes various designs such as marine-themed borders. The high quality of Imabari towels makes them perfect as Japanese souvenirs or small gifts.
“Convenience Wear”: Establishing the Culture of Buying Clothes at a Konbini
Convenience Wear was launched in 2021 through a joint development with Hiroshi Ochiai of the fashion brand “FACETASM.”
With the concept of “Good Materials, Good Technology, Good Design,” it has established itself not merely as a temporary replacement but as a “fashion item people actively choose to wear.”
When you visit Japan, be sure to stop by a FamilyMart to experience the new Convenience Wear, where 45 years of history meets the latest trends.
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