From February 17 to March 9, 2026, Natural Lawson—a health-conscious, high-quality Japanese convenience store (konbini)—will host an “Italian Fair” across its locations nationwide. During this period, you can enjoy authentic Italian flavors through a wide variety of deli items, sweets, and imported ingredients, all without leaving Japan.
During the fair, the in-store background music will also switch to an Italian style, creating an immersive atmosphere for the five senses. It is a special event that allows you to easily experience an exotic getaway in the midst of your busy daily life.
Authentic Deli Menu Recreating Traditional Aromas
Classic Italian dishes such as risotto and salads are offered with a level of quality that exceeds standard convenience store fare.
Truffle-Infused Cheese Risotto (with Pearl Barley)
This authentic risotto features the rich aroma of truffles, enhanced by a touch of black pepper.
- Release Date: Tuesday, February 17, 2026
- Price: 599 yen (approx. $4.00 USD)
- Features: It uses “Mochi-mugi” (Pearl Barley), which is rich in dietary fiber and provides a pleasant, chewy texture. The rich depth of the cheese and the stimulation of the spices are perfectly balanced.
Tomato and Cheese Salad with Olive Oil
This vibrant Caprese-style salad emphasizes the “natural taste of ingredients,” which is the foundation of Italian cuisine.
- Release Date: Tuesday, February 17, 2026
- Price: 646 yen (approx. $4.30 USD)
- Features: Instead of a traditional dressing, it comes with separate olive oil and herb salt for you to drizzle over yourself. This allows the fresh flavor of the tomatoes and cheese to shine through directly.
A Fusion of Japan and Italy! Unique Original Menu Items
Innovative products that combine Japan’s soulful “onigiri” (rice balls) with popular Italian pasta flavors will also make an appearance.
Peperoncino-style Pearl Barley Onigiri
The garlic-heavy “Peperoncino” pasta flavor has been reimagined as an onigiri (rice ball).
- Release Date: Tuesday, February 17, 2026
- Price: 184 yen (approx. $1.20 USD)
- Features: While it takes the form of a traditional Japanese snack, one bite fills your mouth with Italian flavors. The inclusion of pearl barley makes it satisfying and perfect for lunch.
Bacon and Cheese Focaccia
Focaccia, the flatbread originating from Italy, has been finished in a hearty, satisfying style.
- Release Date: Tuesday, February 17, 2026
- Price: 383 yen (approx. $2.50 USD)
- Features: Olive oil is kneaded into the dough to achieve a moist texture. The saltiness of the bacon and cheese also makes it a great accompaniment for alcoholic beverages.
Colorful 5-Vegetable Caponata Style
Inspired by traditional Sicilian cuisine, this healthy side dish features the concentrated flavors of five different vegetables.
- Release Date: Tuesday, February 24, 2026
- Price: 324 yen (approx. $2.15 USD)
- Features: The sweet and sour seasoning is sure to whet your appetite. It’s an ideal dish for health-conscious customers looking to add a splash of color to their dining table.
Classic Italian Ingredients and Drinks to Enjoy at Home
The store will also feature a lineup of products from world-famous Italian brands.
Barilla Pasta & Sauce
Enjoy products from Barilla, the pasta brand boasting the world’s top market share, in the comfort of your home.
- Spaghetti No. 4 (1.6mm): 499 yen (approx. $3.30 USD)
- Basil Tomato Sauce: 760 yen (approx. $5.00 USD)
- Lasagnette (Pasta for Lasagna): 788 yen (approx. $5.20 USD)
Italian Smoothies (JAS Organic Certified)
These organic pouch-style smoothies use fruits and vegetables grown in Italy.
- Price: 370 yen each (approx. $2.45 USD)
- Varieties: Apple, Apple & Strawberry, Apple & Spinach
- Features: High-quality products that have obtained Japan’s JAS organic certification. They are refreshing drinks characterized by their natural sweetness.
San Pellegrino Italian Soda
Iconic Italian lightly carbonated beverages with citrus flavors.
- Price: 235 yen each (approx. $1.55 USD)
- Varieties: Blood Orange (Aranciata Rossa), Lemon (Limonata), etc.
Traditional Italian Sweets and Chocolates
A wide range of traditional Italian confectionery, perfect for tea time or as gifts, is also available.
Berry Cantuccini
These traditional biscuits from the Tuscany region are characterized by a crunchy, hard texture created by baking them twice.
- Price: 594 yen each (approx. $3.95 USD)
- Varieties: Almond, Chocolate
- How to Enjoy: In Italy, it is common to dip them in coffee or wine before eating.
Baci Chocolates
A classic Italian souvenir famous for including a “love note” inside the wrapper.
- Price: 473 yen each (approx. $3.15 USD)
- Varieties: Milk, Original Dark, Coffee
- Features: A luxurious texture featuring a whole hazelnut inside.
Loacker Chocolatier
Rich chocolate-coated treats from Loacker, a brand renowned for its high-quality wafers.
- 59g (approx. 2.1 oz): 378 yen (approx. $2.50 USD)
- 114g (approx. 4.0 oz): 972 yen (approx. $6.45 USD)
SNS Campaign with Luxurious Prizes
To celebrate the fair, a campaign will be held for residents of Japan to win a selection of Italian items.
- X (formerly Twitter) Repost Campaign: Follow the @naturallawsonjp 🇯🇵 and repost the designated post to enter.
- Instagram Campaign: Follow the @naturallawsonjp 🇯🇵 and “Like” the campaign post to complete your entry.
- Period: February 17 to February 23, 2026.
Please enjoy this limited-time Italian experience at Natural Lawson stores across Japan!
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