Ever find yourself craving a little bit of luxury during the Japanese winter? If so, we have great news. The Coolish brand, easily available at Japanese konbini, is launching a new product that’s just like a sweet café beverage.
Its name is ‘Coolish Zeitaku Frappé Dark Mocha.’ Developed by Lotte, a major Japanese confectionery company, this product represents a new challenge for Coolish, known for its unique “drinkable ice cream” concept. Let’s take an early peek at this product, which will be available for pre-sale at konbini across Japan starting December 23, 2025.
Café Quality at a Konbini Price? The Charm of “Coolish Zeitaku Frappé Dark Mocha”
The greatest appeal of this product is, without a doubt, its authentic taste. With a suggested retail price of 248 yen (tax included), it’s extremely affordable compared to frappés from specialty cafes. Yet, it’s astonishing that it was developed to achieve a quality on par with specialty dessert drink shops.
The release date is Tuesday, December 23, 2025. It will initially be launched for pre-sale at konbini all over Japan. Japanese konbini, with famous chains such as Japan’s 7-Eleven, Japan’s Lawson, and Japan’s Family Mart, are well-known for their rapid rollout of new products. If you visit Japan this winter, be sure to stop by a local konbini.
The Secret to its “Luxury” is a Commitment to Ingredients and Texture
So what makes this Coolish so “luxurious”? The secret lies in its carefully selected ingredients and the deep commitment to texture that is so characteristic of Japanese makers.
First, at the heart of the flavor is fresh cream from Hokkaido. In Japan, Hokkaido is extremely famous as a producer of high-quality dairy products, and its rich body further enhances the flavor of the dark mocha. Chocolate and espresso are added to this base, completing a sophisticated dessert drink with profound depth.
Furthermore, there’s a secret in the “micro-ice” particles, a signature of the Coolish brand. For this product, the ratio of micro-ice has been intentionally lowered, and smaller ice crystals are used compared to the standard Coolish. This design allows the smooth, creamy flavor of the ice cream to come through more strongly than the crunchy texture of the ice. The result is a rich mouthfeel with a clean aftertaste. This exquisite balance tells the story of the subtlety in Japanese product development.
The Developer on Creating “A Moment of Luxury Just for You”
We had the opportunity to speak with Mr. Masaya Kato of Lotte’s Coolish Brand Division, who was in charge of this product’s development.
“December, when the product launches, is a time of year when people often feel something is lacking in their busy lives. That’s exactly why we wanted to provide a ‘little moment of luxury’ with this Coolish,” explains Mr. Kato.
In Japan, there’s a concept called “nagara-jikan,” which refers to the time spent doing something while doing something else—like relaxing while scrolling on your smartphone. Mr. Kato’s team developed this product with the desire to transform those casual, everyday moments into special “moments of luxury.” At the end of a long day, this Dark Mocha Frappé might just be the perfect way to enrich your personal time.
Get It Before the Official Launch! A Special X Campaign
To commemorate the launch of ‘Coolish Zeitaku Frappé Dark Mocha,’ a social media campaign is being held, offering a chance to try the product before it hits stores. If you have an X (formerly Twitter) account in Japan, why not give it a try?
To enter, simply follow the official Coolish X account (https://x.com/lotte_coolish) and quote-post the campaign announcement with the hashtag “#クーリッシュ贅沢フラッペ飲みたい”. A lottery will be held, and 30 lucky winners will receive a gift of 10 products each.
The entry period is extremely short, running from 10:01 AM on Tuesday, December 9, 2025, to 11:59 PM on Wednesday, December 10, 2025, so don’t miss your chance if you’re interested.
What is “Coolish,” Anyway?
While “Coolish” is a staple you’ll almost certainly see in Japanese konbini and supermarkets, it might be unfamiliar to those overseas. It’s a “drinkable ice cream” in a pouch container, known for being easy to enjoy with just one hand. This convenience has made it a beloved treat for a wide audience, from children to adults. This new release can be described as a more sophisticated evolution of the classic Coolish, aimed at a more mature palate.
Whether at the end of a busy day or during a break while exploring the cities of Japan, why not try ‘Coolish Zeitaku Frappé Dark Mocha’—a small luxury you can find at a Japanese konbini this winter? You’re sure to appreciate the dedication of Japanese manufacturing and experience a little happiness that melts right into your day.
For more detailed corporate information, please visit the official Lotte Co., Ltd. website. https://www.lotte.co.jp/
Source: カフェのスイーツドリンクが300円以下で楽しめる!? “飲むアイス”から「贅沢フラッペ」が登場！『クーリッシュ 贅沢フラッペ ダークモカ』
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