The “Hokuriku Fair,” where you can enjoy the rich food culture of the Hokuriku region of Japan (Toyama, Ishikawa, and Fukui Prefectures), started today, Wednesday, February 11, 2026. During this campaign, limited-time menus utilizing local ingredients, collaboration products with popular regional TV programs, and items with increased quantities for a limited time will line the shelves of the Japanese convenience store (Konbini), 7-Eleven. The event runs for a limited time until Monday, February 23.
Special Joint Development with Popular Local TV Program “Zekkouchou W”
A major feature of this fair is the debut of Rice Balls (Omusubi) jointly developed with “Zekkouchou W,” an information program on MRO Hokuriku Broadcasting in Ishikawa Prefecture. Unique products packed with the charm of Hokuriku have been completed from a perspective unique to local media.
Delicacies of the Hokuriku Sea in One! Crab, Mackerel, and Tororo Kombu Rice Ball
A luxurious “Omusubi (Rice Ball)” using Hokuriku rice and condensing the blessings of the Sea of Japan.
- Features: Based on mixed rice with Crab, it contains Mackerel and “Tororo Kombu (Shredded dried kelp)” as filling.
- “Tororo Kombu” is shredded dried kelp, indispensable for family dining tables in Hokuriku.
- Price: 368 yen (approx. $2.45 / 397.44 yen incl. tax)
- Sales Area: Limited to Toyama, Ishikawa, and Fukui Prefectures.
Two Major Local Gourmets at Once! Kanazawa Curry & Fukui Sauce Katsudon Rice Ball
A hearty product using Hokuriku rice that allows you to taste Ishikawa’s famous “Kanazawa Curry (Thick, rich curry)” and Fukui’s famous “Sauce Katsu (Fried pork with savory sauce)” at the same time.
- Contents: The combination of the rich curry flavor and the cutlet soaked in sauce is perfect when you want a satisfying meal.
- Price: 278 yen (approx. $1.85 / 300.24 yen incl. tax)
- Sales Area: Toyama, Ishikawa, and Fukui Prefectures.
Supervised by Champion Curry! Rich Kanazawa Curry Bread
Authentic curry bread supervised by “Champion Curry,” a curry chain representing Ishikawa Prefecture.
- Features: The taste of the thick, rich roux unique to Kanazawa curry is reproduced inside the bread.
- Note: Sold at the counter case (hot snack corner) next to the register.
- Price: 186 yen (approx. $1.24 / 200.88 yen incl. tax)
Volume Up for a Limited Time! Side Dishes Now Increased
Popular side dishes are appearing as limited-time increased versions without a price change.
Grilled Chicken with Shio-Koji Served with Grated Daikon Ponzu
- Features: Chicken tenderized with “Shio-koji (Salted rice malt seasoning)” is served with refreshing grated daikon radish and ponzu sauce.
- Increase Detail: The total weight has been increased to approximately 1.2 times the usual amount.
- Price: 328 yen (approx. $2.19 / 354.24 yen incl. tax)
Soft-Boiled Korean-Style Marinated Eggs with Addictive Savory Sauce
- Features: Gooey soft-boiled eggs are marinated in an appetizing savory sauce.
- Increase Detail: “One extra egg” is included compared to usual, making it a great deal.
- Price: 298 yen (approx. $1.99 / 321.84 yen incl. tax)
Look for the Mark When Purchasing
Products eligible for the fair are marked with a special logo displayed in the store.
Please experience this special taste available only at this time of year in the Hokuriku region of Japan at 7-Eleven.
- Note: Some stores may not carry the products, or prices may differ.
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