Japan’s 7-Eleven is celebrating “Strawberry Day,” which is designated annually on January 15th, by hosting a grand strawberry festival called “Very HAPPY! Luxurious Strawberry Time.” During this special period, a total of 23 different strawberry-related products will be released sequentially over about three weeks, starting from Tuesday, December 30, 2024, at stores all across Japan.
In Japan, January 15th is known as “Strawberry Day” because the date “1 (ichi)” and “5 (go)” can be read as “ichigo” (strawberry) in a form of wordplay. It has become a custom for many confectionery makers and stores to release special products around this time. 7-Eleven is joining this tradition, offering a luxurious, strawberry-filled experience from morning till night with everything from new sweets and breads to ice cream and even frozen foods.
This fair is more than just a collection of strawberry-flavored items. Its appeal lies in a diverse lineup that everyone, from fans of Western-style pastries to lovers of Japanese sweets, can enjoy. The selection is full of “Instagrammable” sweets that will make you want to post on social media, such as parfaits with a beautiful color contrast between milk and strawberry, and uniquely shaped crepes where you can see the cream inside. These products embody the Japanese dessert culture, which places a strong emphasis on visual beauty.
This is the season when strawberries shine the brightest. If you stop by a 7-Eleven in Japan, you’ll find yourself in a wonderland filled with the sweet and sour aroma of strawberries. Now, let’s take a closer look at the featured lineup by category.
Indulgent Sweets to Make Your Heart Skip a Beat
Strawberry Chocolate Crepe with a Chewy Wrapper
Price: 260 JPY (280.80 JPY with tax)
Release Date: Sequentially from Tuesday, December 30, 2025
Sales Area: All across Japan, excluding Okinawa Prefecture (Okinawa from Thursday, January 8, 2026)
The crepe, a staple of Japanese Konbini sweets, is now available in a strawberry version packed with texture. Inside the chewy crepe wrapper, you’ll find a delightful filling of crispy coated chocolate, crunchy pie crust, smooth milk cream, and a sweet-and-sour strawberry sauce. The various textures come together in your mouth to create a fun harmony of flavors.
Melt-in-Your-Mouth Strawberry Cheesecake
Price: 240 JPY (259.20 JPY with tax)
Release Date: Sequentially from Thursday, January 1
Sales Area: All across Japan, excluding Okinawa Prefecture
A cheesecake with a quality like one from a specialty shop. This beautiful two-layered creation features a tangy strawberry cheese mousse on top of a plain cheesecake that simply melts in your mouth. The strawberry sauce drizzled on top brings the flavors together and keeps it interesting until the last bite.
Pudding Cake Parfait with Strawberry and Milk
Price: 370 JPY (399.60 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan, excluding Okinawa Prefecture (Okinawa from Thursday, January 15)
A visually stunning cup parfait. A smooth milk pudding forms the base, topped generously with strawberry-flavored mousse, sauce, and fresh strawberries (image). It’s a luxurious treat, perfect as a reward for yourself.
Strawberry Double Cream Puff
Price: 220 JPY (237.60 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan
The cream puff is another icon of Japanese Konbini sweets. This product features a “double” filling of two types of cream: a sweet-and-sour strawberry sauce with pulp and a light, fluffy strawberry whipped cream. It’s a treat that lets you fully enjoy the charm of strawberries.
Strawberry Cream Dorayaki with Strawberry Sauce
Price: 220 JPY (237.60 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan, excluding Okinawa Prefecture
“Dorayaki” is a traditional Japanese sweet, usually filled with anko (sweet red bean paste), but this is a modern twist. A fluffy and chewy pancake-like batter holds a generous filling of strawberry cream and a strawberry sauce with fruit pulp. It’s a new taste that beautifully fuses Japanese and Western styles.
Japanese-style Parfait with Strawberry and Anko
Price: 380 JPY (410.40 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan, excluding Okinawa Prefecture
This is a beautiful parfait that fully embraces a Japanese “Wa” aesthetic. A strawberry-flavored kudzu pudding serves as the base, layered with tsubu-an (coarse red bean paste) and milk mousse. It’s then topped with whipped cream, strawberry-anko whip, dango (sweet dumplings), strawberry sauce, and strawberry chip candies for a textural accent. The refreshing acidity of the strawberry and the elegant sweetness of the anko create an exquisite balance.
Chewy Milk Warabi-mochi with Strawberry
Price: 250 JPY (270 JPY with tax)
Release Date: Sequentially from Sunday, January 11
Sales Area: All across Japan, excluding Okinawa Prefecture
“Warabi-mochi” is a traditional Japanese sweet made from bracken starch, known for its jiggly, jelly-like texture. This product is a chewy milk warabi-mochi made with milk and condensed milk. It’s drizzled with a sweet-and-sour strawberry sauce containing fruit pulp, plus an additional condensed milk sauce for a milky, gentle flavor.
Whole Strawberry Daifuku
Price: 250 JPY (270 JPY with tax)
Release Date: Sequentially from Sunday, January 11
Sales Area: All across Japan, excluding the Tohoku region and Okinawa Prefecture
“Daifuku” is a Japanese sweet made of a soft mochi (rice cake) filled with anko. “Ichigo Daifuku” includes a whole strawberry inside and is a popular seasonal treat from winter to spring. 7-Eleven’s Ichigo Daifuku wraps a juicy strawberry in a rich, milk-flavored bean paste (miruku-an) and a soft mochi. The combination of the sweet-and-sour strawberry and the milky bean paste is irresistible.
For Breakfast or a Snack! A Selection of Strawberry-Scented Breads
French Cruller – Strawberry
Price: 158 JPY (170.64 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan, excluding Okinawa Prefecture
The popular light-textured French cruller is filled with whipped cream and coated with a sweet-and-sour strawberry-flavored chocolate. A perfect donut for breakfast or a coffee break.
Strawberry Chocolat Bowl
Price: 168 JPY (181.44 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan, excluding Okinawa Prefecture
A sweet bun with a beautiful contrast between the fluffy black bread dough, kneaded with cocoa, and the bright pink strawberry cream inside. It’s also topped with strawberry chocolate, making it a visually fun treat.
Seven Premium: Strawberry Twist Danish
Price: 138 JPY (149.04 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan, excluding Hokkaido, Kansai, and Okinawa Prefecture
A danish made by folding and twisting in strawberry-flavored cream. The crunchy texture of the coarse sugar sprinkled on the surface provides an irresistible accent.
Seven Premium: Strawberry Milk Omelettes (3 Pack)
Price: 148 JPY (159.84 JPY with tax)
Release Date: Currently on sale
Sales Area: Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, Fukuoka Prefecture
A cute, omelette-shaped bread with a fluffy and chewy small pancake batter, sandwiching a milk whip mixed with freeze-dried strawberries. The 3-pack makes it convenient for sharing.
Seven Premium: Strawberry and Chocolate Brioche (3 Pack)
Price: 158 JPY (170.64 JPY with tax)
Release Date: Currently on sale
Sales Area: Tohoku, Kanto (excluding some areas), Koshinetsu, Hokuriku, Osaka Prefecture, Wakayama Prefecture, Chugoku region (partial), Kyushu (partial)
Chocolate chips are folded into a pink, strawberry-scented brioche dough and baked. The strawberry flavor and the sweetness of the chocolate are a perfect match.
Seven Premium: Strawberry Sticks (6 Pack)
Price: 158 JPY (170.64 JPY with tax)
Release Date: Currently on sale
Sales Area: Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku
A fluffy stick bread kneaded with strawberry concentrated fruit juice paste and chocolate chips. Its easy-to-eat shape is popular with everyone, from children to adults.
Seven Premium: Bite-Sized Ball Donuts – Strawberry
Price: 178 JPY (192.24 JPY with tax)
Release Date: Currently on sale
Sales Area: Tohoku, Kanto (excluding some areas), Koshinetsu, Hokuriku, Osaka Prefecture, Wakayama Prefecture, Chugoku region (partial), Kyushu (partial)
This pack contains 16 lightly sweet, strawberry-flavored ball donuts with a light texture. They are perfect for parties or sharing at the office, and so delicious you can’t help but reach for another.
Seven Premium: Strawberry Chocolate Danish
Price: 148 JPY (159.84 JPY with tax)
Release Date: Currently on sale
Sales Area: Tohoku, Kanto (excluding some areas), Koshinetsu, Hokuriku, Osaka Prefecture, Wakayama Prefecture, Chugoku region (partial), Kyushu (partial)
A fluffy, strawberry-flavored danish dough filled with a sweet-and-sour strawberry jam-like filling and strawberry chocolate. An irresistible item for strawberry lovers.
Cool and Delicious! Ice Cream & Frozen Treats
Seven Premium: Like a Fully Ripe Strawberry
Price: 178 JPY (192.24 JPY with tax)
Release Date: Sequentially from Wednesday, December 31
Sales Area: All across Japan
The strawberry version of 7-Eleven’s super popular “Marude” (Just Like) ice cream series. By using domestic strawberry juice and increasing the ratio of fruit pulp and juice, it achieves a rich, sticky texture and fresh taste, as if you were eating a fully ripened strawberry that’s been frozen whole.
Seven Premium: Fluffy Strawberry Shortcake Sandwich
Price: 228 JPY (246.24 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan
Strawberry ice cream with fruit pulp is sandwiched between special biscuit dough that remains moist and fluffy even when frozen. Enjoy Japan’s classic shortcake in an easy-to-eat ice cream sandwich form.
Seven Premium: Waffle Cone Strawberry
Price: 268 JPY (289.44 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan
A crispy waffle cone is topped with milk ice cream mixed with strawberry pulp, and then a generous strawberry sauce is swirled from top to bottom. This is a treat that lets you fully indulge in strawberries.
Seven Premium: Chocolate Bar – Strawberry
Price: 258 JPY (278.64 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan
An ice cream bar with a luxurious amount of strawberry pulp inside a milky strawberry ice cream. A new item from the Chocolate Bar series, which is renowned for highlighting the natural flavor of its ingredients.
Seven Premium: Imagawayaki Strawberry Chocolate (2 Pack)
Price: 200 JPY (216 JPY with tax)
Release Date: Sequentially from Tuesday, January 6
Sales Area: All across Japan
“Imagawayaki” is a traditional Japanese snack often seen at food stalls, made with a flour-based batter filled with anko or other ingredients and cooked. This is a frozen food version, featuring a light pink dough and cream. The cream uses concentrated juice from the famous “Tochiotome” brand of strawberries and a smooth, melt-in-your-mouth chocolate.
Seven Premium: White Chocolate-Covered Strawberries
Price: 368 JPY (397.44 JPY with tax)
Release Date: Sequentially from Tuesday, January 13
Sales Area: All across Japan
A whole freeze-dried strawberry is coated in a mellow, sweet white chocolate. The contrast between the strawberry’s tartness and the white chocolate’s sweetness is exquisite. This is a popular souvenir-style confection.
Seven Premium: Matcha Chocolate-Covered Strawberries
Price: 368 JPY (397.44 JPY with tax)
Release Date: Sequentially from Tuesday, January 13
Sales Area: All across Japan
This version is coated in matcha chocolate. The aromatic, slightly bitter matcha chocolate and the sweet-and-sour strawberry are a surprisingly good match. You can enjoy a truly Japanese flavor combination.
If you have the chance to visit Japan this winter, be sure to stop by your nearest 7-Eleven and experience this special, seasonal “Luxurious Strawberry Time.” It’s sure to add a sweet, sour, and happy touch to your travel memories.
For more detailed information and the latest sales status, please visit the official website.
https://www.sej.co.jp/products/ichigo2512/ (Japanese Link)
Source (Japanese): 「いちごの日」にあわせて「ベリーHAPPY！贅沢いちご時間」を開催！和と洋のラインアップで、いちごを贅沢に味わえる商品が登場！
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