Japanese convenience stores (commonly known as Konbini) are globally recognized as places where you can enjoy high-quality gourmet food with ease. “Famimaru,” the private brand of the nationwide chain FamilyMart, is releasing a long-awaited new product endorsed by a legend in the coffee world. Starting Tuesday, April 28, 2026, FamilyMart stores across Japan will sell the “Caffeine-less Caffe Latte,” a chilled cup coffee co-developed with Tetsu Kasuya, the World No. 1 Barista. This product uses coffee beans with over 90% of the caffeine removed, yet it is a no-compromise creation that balances the rich aroma and deep flavor inherent to coffee.
The Passion Infused into a Chilled Cup by World-Champion Barista Tetsu Kasuya
The most notable aspect of this new release is the collaboration with Tetsu Kasuya, the World No. 1 Barista. Kasuya-san is a top runner in the coffee industry, famous for his unique “4:6 Method” hand-drip theory and for becoming the first Asian world champion at the 2016 WORLD BREWERS CUP.
FamilyMart and Kasuya-san have maintained a partnership since 2020 for the “FAMIMA CAFÉ” in-store counter coffee. Now, that same dedication can be enjoyed in a more convenient chilled cup format. Kasuya-san has been eager to develop a decaf product since 2022, and after several years of development, this product is finally complete—a work of confidence where his world-class sensibility is present in every detail. This is a must-try for those who previously felt that decaf coffee “lacked flavor.”
The Illustrious Achievements of Barista Tetsu Kasuya
While Kasuya-san is extremely famous in the coffee world, his career path is quite unique. He transitioned from an IT startup to the world of coffee and achieved global dominance in just three years.
- 2013: Left an IT startup to pursue a career as a barista.
- 2015: Won the Japan Brewers Cup.
- 2016: Became the first Asian champion at the World Brewers Cup.
- Currently: Active globally as a coach training top baristas.
As a “professional teacher,” Kasuya-san pursued a balance that anyone would find delicious, resulting in this “Caffeine-less Caffe Latte.”
Demand Has Grown 2.3x in 10 Years! An Answer to Japan’s Rapidly Expanding Decaf Market
Currently, the demand for decaf coffee is rising rapidly in Japan. According to statistics from the All Japan Coffee Association, the import volume of decaf green beans increased from 2,446 metric tons (approx. 5.39 million lbs) in 2015 to 5,632 metric tons (approx. 12.42 million lbs) in 2025—roughly a 2.3x increase over the decade.
This is driven by a growing health consciousness and a rising need to enjoy coffee late at night. However, in the chilled cup sections of Konbini, authentic-tasting decaf options have remained limited. FamilyMart has captured this need and aims to further accelerate market momentum by introducing a “true authentic” product that will satisfy even the most discerning coffee lovers.
The Secret to the Flavor: “100% Colombian Beans” and the “Mountain Water Process”
Advanced technology and carefully selected materials are used to remove caffeine without sacrificing flavor.
First, the base consists of 100% Colombian beans, characterized by their mellow aroma. These beans are treated with the “Mountain Water Process,” which extracts and removes caffeine using only water, without the use of any chemicals.
The excellence of this method lies in a special process where flavor components, other than caffeine, are returned to the beans. This ensures that the coffee’s original richness and toastiness remain, resulting in a finish that doesn’t feel “watery”—a common issue with decaf. It is perfect for those who are pregnant or breastfeeding and want to limit caffeine, as well as for a relaxing moment before bed.
Product Details and How to Buy in Japan
The accessibility of being able to find it anywhere in Japan and the affordable price are unique charms of the Japanese Konbini.
- Product Name: Caffeine-less Caffe Latte
- Price: 212 yen (approx. $1.38) (228 yen including tax (approx. $1.49))
- Release Date: Tuesday, April 28, 2026
- Sales Region: Nationwide in Japan
- Note: Availability may vary by store.
A New Choice for Coffee Lovers’ Daily Lives
The compromise that “decaf means worse flavor” is now a thing of the past. This caffe latte, approved by the world’s best barista, provides the ultimate coffee time for any occasion.
Whether it’s for a refresh during work, a drink after a bath, or a moment with someone special, please experience the newly evolved authentic caffe latte from FamilyMart. When you visit Japan, we highly recommend checking the chilled cup section of your local FamilyMart.
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