7-Eleven stores across Japan are hosting a special event to commemorate “Cat Day” on February 22, 2026. The “Nyan Nyan Campaign,” a collaboration featuring Sanrio’s beloved cat characters, kicks off on February 16.
This campaign celebrates “Cat Day” (Neko no Hi), a unique part of Japanese culture observed on February 22 because the date’s numbers (2-2-2) sound like “nyan nyan nyan,” the Japanese word for a cat’s meow. By using the official 7-Eleven smartphone app while shopping, customers can enter a lottery to win limited-edition blankets and digital content.
7-Eleven App Exclusive! “Nyan Nyan Campaign” Participation Details
This campaign is available to users of the 7-Eleven app at stores throughout Japan.
- Campaign Period: Monday, February 16, 2026 – Sunday, February 22, 2026
- Lottery Period: Monday, February 16, 2026 – Wednesday, February 25, 2026
To participate, simply present your 7-Eleven app membership code at the register and make a single purchase of 222 yen or more (excluding tax, approx. $1.48). The “222” figure is a playful nod to the Japanese onomatopoeia for meowing.
Once the requirement is met, a lottery notification will be sent to your app within 24 hours. Each qualifying transaction earns one entry, so you can increase your chances of winning by shopping multiple times. However, please note that a single transaction of 444 yen or more still only counts as one entry.
Luxury Prizes: Limited Edition Blankets and Digital Wallpapers
The prizes feature a selection of Sanrio’s popular cat-themed characters.
【Nyan Nyan Award】7-Eleven Exclusive Hooded Blanket (22 Winners Total)
The grand prize is a limited-edition hooded blanket, perfect for the cold season.
- Size: Approx. 800mm × 1,450mm (Approx. 31.5″ × 57.1″)
- Material: 100% Polyester
- Note: Delivery of this prize is limited to addresses within Japan.
The design features a gathering of popular Sanrio characters and is large enough for an adult to wear. With only 22 winners, this is a highly collectible item.
【Nyan Award】7-Eleven Exclusive Smartphone Wallpapers (3 Million Winners Total)
A total of 3 million winners will receive digital wallpapers for their smartphones. You can choose and download one of five different designs.
Featured characters include:
- Charmmy Kitty: Hello Kitty’s pet cat.
- Chococat: A black cat known for his antenna-like whiskers.
- Mashumaro Mitaina Fuwafuwa Nyanko: Soft, white, marshmallow-like kittens.
- Nyanyora Nekoland: Unique cat characters with a retro vibe.
- Nyani Nyuni Nyon: Five adorable kitten siblings.
How to Enter the Lottery
Participating is easy via the app. Follow these steps:
Important Shopping Notes
The qualifying amount is calculated based on the price excluding tax.
- Calculation Example: If you buy an item for 500 yen including tax (approx. $3.33), the count will be approximately 455 yen after subtracting consumption tax.
- Excluded Items: Payments for utility bills, stamps, postcards, revenue stamps, prepaid cards, ticket services, and garbage disposal stickers are not included in the total.
- Discounted Items: The price after the discount is applied will be the amount counted.
Even if you have electronic money like nanaco or PayPay linked to your app, make sure to have the clerk scan your app membership code first.
If you don’t have the app yet, download it now and enjoy Japan’s “Cat Day” with the Sanrio characters!
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