7-Eleven, Japan’s leading “Konbini” (convenience store) chain, is introducing a new frozen noodle series that boasts incredible cost-performance. Starting April 14, 2026, “Seven Premium Chuka Soba” and “Seven Premium Tsuke Soba” will be rolled out sequentially across the country.
The most striking feature is the price of just 198 yen ($1.31, approx. 214 yen / $1.41 tax included), combined with an overwhelming volume of up to 300g (10.6 oz) of noodles. These authentic Japanese noodle dishes can be enjoyed easily just by heating them in a microwave.
Featuring the Aroma of Dried Sardines! The Classic “Seven Premium Chuka Soba”
“Chuka Soba” (a traditional soy sauce-based ramen) is joining 7-Eleven’s frozen food section.
- Product Name: Seven Premium Chuka Soba
- Price: 198 yen / $1.31 (213.84 yen / $1.41 tax included)
- Release Date: Sequentially from April 14
- Available Area: Nationwide in Japan
- Noodle Volume: 200g (7.05 oz)
“Seven Premium Chuka Soba” is characterized by its soy sauce soup with a light, fragrant hint of “Niboshi” (dried baby sardines). It has a clean, refreshing taste that you can enjoy every day without getting tired of it.
By simply heating it in the microwave, you get a bowl of Chuka Soba with a clear soup that looks like it was served in a specialty ramen shop. With 200g (7.05 oz) of noodles, it is the perfect size for lunch or a late-night snack.
Overwhelming 300g (10.6 oz) Volume! “Seven Premium Tsuke Soba”
For those seeking even more satisfaction, we recommend “Tsuke Soba” (dipping noodles), a style where you dip the noodles into a separate bowl of concentrated soup.
- Product Name: Seven Premium Tsuke Soba
- Price: 198 yen / $1.31 (213.84 yen / $1.41 tax included)
- Release Date: Sequentially from April 14
- Available Area: Nationwide in Japan
- Noodle Volume: 300g (10.58 oz)
The biggest highlight of this product is the massive 300g (10.58 oz) portion of noodles. Providing such a high volume at a low price of 198 yen ($1.31) is a result of 7-Eleven’s dedicated corporate effort.
The soup is soy-based, combining the umami of seafood with a refreshing acidity. The smooth Chinese-style noodles pair perfectly with the soup, allowing you to enjoy the large portion with a clean finish until the very last bite.
Customize Your Way! Create a Gourmet Bowl with Abundant Toppings
7-Eleven stores offer a wide variety of prepared side dishes that are perfect as ramen toppings. By combining these with the simple frozen noodles, you can create your own original gourmet meal.
“Soft-Boiled Seasoned Egg” with a Rich Yolk
- Price: 218 yen / $1.44 (235.44 yen / $1.55 tax included)
These seasoned eggs (Ajitsuke Tamago) are made using high-quality fresh eggs and have a deep, savory flavor. The creamy yolk adds a rich depth to the soy sauce soup. Since the pack comes with two eggs, a “double topping” is highly recommended.
Crunchy Texture! “Chopped White Green Onions”
- Price: 130 yen / $0.86 (140.40 yen / $0.93 tax included)
Ready to use without washing, these “Kizami Shiro Negi” (chopped white scallions) are an essential condiment for Japanese noodle dishes. The fresh aroma and crunchy texture of the onions enhance the flavor of the soup.
Juicy “Sliced Roasted Pork Chashu”
- Price: 298 yen / $1.97 (321.84 yen / $2.12 tax included)
This “Chashu” (roasted pork) has a soft and moist texture. Since it is already cut into easy-to-eat pieces, simply placing it on the noodles completes a luxurious meat-filled ramen.
Authentic Flavor “Seasoned Bamboo Shoots (Menma)”
- Price: 148 yen / $0.98 (159.84 yen / $1.06 tax included)
“Menma” (seasoned bamboo shoots) is an indispensable ingredient for Japanese ramen. This 70g (2.47 oz) pack is generous, and the bamboo shoots have a plump, satisfying texture. Adding these instantly gives your meal an authentic look.
Impactful Large Slice “Korezo Buta-tsu!” Pork Chashu
- Price: 298 yen / $1.97 (321.84 yen / $2.12 tax included)
A large, thick slice of chashu that brings out the umami of the meat with a soy-based glaze. As the name “Korezo Buta-tsu!” (This is Pork!) suggests, it has a powerful presence. It pairs exceptionally well with the Tsuke Soba soup for a truly decadent experience.
The Goal: Pursuing “Taipa” and “Kospa”
These new products were developed to meet the needs of consumers who look for both “Kospa” (Cost Performance / value for money) and “Taipa” (Time Performance / time efficiency) in frozen foods.
The goal was not just to make something cheap, but to provide the fun of customizing a meal by taking advantage of 7-Eleven’s strength: the ability to buy a wide variety of toppings in the same store.
This frozen noodle series, which can be enjoyed for a surprising 198 yen ($1.31), will be available at 7-Eleven stores across Japan. Look for the blue packaging and be sure to check out the topping corner as well!
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