Special “Cat Day” (Neko no Hi) campaigns have begun at Seven-Eleven convenience stores across Japan to celebrate February 22nd. This year, the retailer is teaming up with the hit ABEMA reality dating show Kyou, Suki ni Narimashita (commonly known as Kyou Suki), which is immensely popular among Japanese high schoolers. The collaboration features TikTok giveaways by cast members and a lineup of incredibly cute, cat-themed desserts.
Win Signed Polaroid Photos on TikTok! A Chance to Connect with Popular Japanese Stars
To boost the “Find the Kitties!” event currently running at Seven-Eleven stores nationwide, four popular members from Kyou Suki—Yuma Tanimura, Sumire Omote, Serina Sato, and Ao Nagase—have joined the campaign. Videos of them attempting cat-themed mini-games are being released on Seven-Eleven’s official social media accounts.
A major highlight is the social media giveaway. To enter, simply follow Seven-Eleven’s official TikTok account and comment with the designated “keyword” on the campaign post. A total of 20 winners will be selected by lottery to receive signed Polaroid photos (known as “Cheki” in Japan) of the members.
Application Procedure and Campaign Period
The prizes are rare, hand-signed Polaroids from the four cast members. Five photos per member will be given away, totaling 20 prizes.
- Campaign Period: From Tuesday, February 17, 2026, to Sunday, February 22, 2026, at 23:59 (JST).
- For detailed application steps, please check the Special Campaign Site 🇯🇵 .
- To enter, you must follow the Seven-Eleven Official TikTok Account 🇯🇵 and ensure your Direct Messages (DM) are set to receive messages.
Purr-fect for Cat Lovers! 3 New Cat-Themed Desserts
In conjunction with the campaign, three new “chilled wagashi” (traditional Japanese sweets with a modern twist) have been released, featuring motifs like cat paws and calico (mike-neko) patterns. These desserts are unique to Japan, blending traditional aesthetics with western-style flavors.
1. Nyan Parfait (Nyanko Parfait)
This Instagrammable parfait features toppings inspired by a cat’s paw.
- Price: 362 yen (390.96 yen including tax / approx. $2.60 USD)
- Features: The toppings include “dango” (traditional Japanese rice dumplings) with an incredibly soft texture. The coffee-flavored jelly provides a nice accent, creating a perfect balance between sweet and bitter.
2. Calico Cat Mochi Mochi Crepe (Mike-neko Mochimochi Crepe)
This item uses crepe dough to recreate the pattern of a Japanese calico cat (a three-colored cat: white, brown, and black).
- Price: 277 yen (299.16 yen including tax / approx. $2.00 USD)
- Features: Inside the chewy “mochi-mochi” dough, you’ll find a generous filling of milk cream and sponge cake. It is a very satisfying and voluminous treat.
3. Nyamadora – Milk Caramel (Cat-shaped Dorayaki)
The famous traditional Japanese sweet “Dorayaki” (pancake sandwich) has been reimagined in the shape of a cat’s face.
- Price: 222 yen (239.76 yen including tax / approx. $1.60 USD)
- Features: the dough is exceptionally fluffy. It is filled with caramel-flavored whipped cream and sauce, with crunchy chips added for a delightful texture.
Exclusive Commercials and Special Videos by “Kyou Suki” Members
As part of this collaboration, several special videos have been released to showcase the products. Fans can watch the four members wearing cat ears and acting like cats to promote the sweets.
On the Special Campaign Site 🇯🇵 , you can enjoy videos of the members taking on mini-game challenges and see behind-the-scenes footage from the shoot. The campaign includes fun elements for fans, such as an exclusive commercial that only the mini-game winners could appear in.
Important Settings to Secure Your Win
When applying for the TikTok campaign, be sure to check your “Direct Message (DM) Settings” to ensure you can receive winner notifications.
- Step 1: Tap the menu (☰) in the top right corner of your TikTok profile screen.
- Step 2: Go to “Settings and Privacy” and select “Privacy.”
- Step 3: Tap “Direct Messages” and change the “Permission Setting” to “Everyone” or “Suggested Friends.”
Winner notifications will be sent starting in mid-March 2026. Prizes are scheduled to be shipped in late April. Please do not unfollow the account until the winners have been contacted.
Summary: Celebrate Japan’s “Cat Day” at Seven-Eleven
February 22nd, “Cat Day,” is a fun time in Japan filled with cat-related events. Stop by a Seven-Eleven to taste these adorable sweets, participate in the TikTok campaign, and experience the latest trends in Japanese culture.
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