Once again, a unique and budget-friendly campaign has kicked off at 7-Eleven locations all over Japan. This time, it’s a surprising coupon initiative targeting the Danone “Bio” brand of drinkable yogurt, which is popular among health-conscious consumers.
The most significant feature of this campaign is that every time you purchase an eligible product, you receive a 20 yen discount coupon printed on your receipt for your next purchase of that same item. And incredibly, even if you use that coupon to buy the product at a discounted price, a new 20 yen discount coupon is issued again. This mechanism, which could be described as a true “endless loop,” is a prime example of the meticulous and playful promotions characteristic of Japanese Konbini stores.
Don’t Miss the Campaign Period
To take part in this fantastic loop, it’s crucial to be aware of the dates.
The coupon issuance period runs from Tuesday, January 6, 2026, to Monday, January 19, 2026.
And the redemption period for using the coupons you’ve collected is from Tuesday, January 6, 2026, to Monday, January 26, 2026. The redemption period is a bit longer, so you don’t have to rush to use them.
Here Are the Featured Target Products
The campaign targets two types of drinkable yogurt that make it easy to support “chōkatsu,” a notable health trend in Japan. “Chōkatsu” refers to the practice of maintaining health by improving the intestinal environment, and related products are favored by many.
Bio Chokatsu Kore Dake – Rich 5-Fruit Mix 150g
This is a flavor that uses a luxurious blend of five different fruits. Its fruity and easy-to-drink taste is perfect for breakfast or a snack. The price is 168 yen (181.44 yen including tax), making it an attractive option to incorporate into your daily routine.
Bio Chokatsu Kore Dake – Rich Blueberry Mix 150g
A mixed flavor featuring the refreshing tartness and aroma of blueberries. This one is also priced at 168 yen (181.44 yen including tax). With its clean aftertaste, it’s also recommended for when you want to feel refreshed.
How Does the Rumored ‘Endless Coupon’ Work?
Let’s look at the flow of the “endless coupon,” the most interesting part of this campaign, with some illustrations. At Japanese Konbini, receipts often become more than just proof of purchase; they can be “treasure maps” containing coupons and valuable information like this.
First, during the campaign period, you buy one bottle of the eligible “Bio Chokatsu Kore Dake” at a 7-Eleven.
Then, the receipt you get after checkout will have a 20 yen discount coupon printed on it for your next purchase. That completes the first step.
This is the actual coupon you’ll receive. Make sure to keep it in your wallet or somewhere safe so you don’t lose it.
Next, visit a 7-Eleven again during the coupon redemption period, bring an eligible product to the register, and present the coupon you received earlier.
This will give you a 20 yen discount off the listed price (before tax). But the story doesn’t end here. Amazingly, despite purchasing the item at a discount, a new 20 yen discount coupon will be printed on the receipt from that same transaction.
This cycle creates an incredibly advantageous situation where you effectively get a continuous 20 yen discount every time you buy the eligible product during the campaign period.
Promotions like this are one of the clever strategies often seen in Japan’s retail industry to make consumers want to visit the store again. When you visit Japan, why not stop by a 7-Eleven and try out this never-endingお得な (お得な – money-saving) experience? You might find some unexpected luck hidden on the receipt that comes out of the register.
Source (Japanese): 対象のビオ 腸活これだけを買うたびに、次回使える20円引きレシートクーポンがもらえる！
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