At 7-Eleven stores across Japan, a surprising campaign started on December 16, 2025, where you receive a 50 yen discount coupon for your next purchase every time you buy a qualifying yogurt. The most remarkable feature of this campaign is its “infinite loop” like mechanism: even when you use a coupon to buy a qualifying item, a new 50 yen discount coupon is issued again.
This unique promotion, a must-see for yogurt lovers, issues coupons for a limited time until December 22, and they can be used until December 29. While new products frequently appear in Japanese Konbini, this kind of continuous discount is rare and is gathering a lot of attention.
The Surprising Mechanism of the Campaign
The way this campaign works is very simple, but its effect is tremendous. First, when you purchase one of the qualifying yogurts, a receipt is printed at checkout with a 50 yen discount coupon attached.
So far, it seems like a common discount voucher, but the real magic of this campaign starts here.
Next, when you use that coupon to buy the same qualifying product again, the price is, of course, reduced by 50 yen. But here’s the amazing part: a new 50 yen discount coupon is also printed on the receipt for that discounted transaction.
In other words, as long as you continue to buy yogurt during the campaign period, you can theoretically receive the 50 yen discount any number of times. This can be seen as an example of the meticulous service provided by Japanese Konbini and their playful spirit aimed at delighting customers.
The Special Yogurts Included in the Offer
The items targeted by this campaign are two unique and appealing types of yogurt. The extensive selection in the dairy sections of Japanese supermarkets and Konbini often surprises visitors from abroad, and these products are a part of that vast array.
Hokkaido Dairy Fruit Salad Yogurt
The first is the somewhat nostalgic “Hokkaido Dairy Fruit Salad Yogurt.” It costs 232 yen (excluding tax). In Japan, “fruit salad” style products, which feature various fruits mixed into yogurt, are a beloved classic. This item offers a creamy taste from Hokkaido dairy products and an enjoyable texture from the chunky fruit pieces. It’s satisfying not only for breakfast but also as an after-meal dessert. *Price may vary at stores in Okinawa.
Extra-Large Mikan Yogurt
The other is the “Extra-Large Mikan Yogurt.” It is priced at 225 yen (excluding tax). “Mikan” is a citrus fruit that symbolizes winter in Japan and is a familiar fruit to many Japanese people. As its name suggests, it luxuriously uses very large segments of mikan pulp, allowing you to fully enjoy a juicy fruit experience. The combination of sweet and sour mikan and yogurt provides a refreshing yet satisfying dessert experience. *Price may vary at stores in Okinawa.
Japanese Konbini Culture and “Receipt Coupons”
In Japanese Konbini, unique discount campaigns targeting specific brands or products like this one are held frequently. This is a clever marketing strategy to both encourage consumers to try new products and to increase repeat customers.
“Receipt coupons,” in particular, are a very popular method in Japan. The idea that a simple proof of purchase—the receipt—transforms into a “discount voucher” that makes the next shopping trip more economical matches well with the Japanese culture, where thrift is considered a virtue. Many people carefully keep receipt coupons in their wallets for their next purchase. This campaign might be a perfect opportunity to experience such a part of Japanese shopping culture.
If you happen to be in Japan and see a 7-Eleven, be sure to try out this “infinite discount loop.” Just by buying one of the qualifying yogurts, you can get a glimpse into a unique and enjoyable slice of daily life offered by Japanese Konbini. However, please be aware that due to its popularity, the products may be sold out at some stores.
Source (Japanese): 対象のヨーグルトを買うたびに、次回使える50円引きレシートクーポンがもらえる！
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