7-Eleven in Japan has launched a uniquely advantageous campaign. Every time you purchase an eligible non-alcoholic beverage, you get a receipt coupon for a 30 yen discount, which can be used on your next purchase of the same product. The amazing part of this campaign is that even when you use the coupon to buy a product at a discounted price, you’ll be issued a new 30 yen discount coupon again. This means that, theoretically, you can keep receiving discounts indefinitely throughout the campaign period!
Coupons for this campaign will be issued from Monday, December 15, 2025, to Sunday, January 4, 2026, and can be used until Sunday, January 11, 2026. This is fantastic news for people in Japan who don’t drink alcohol or for the “sober curious” who choose not to, especially during this season of increased year-end and New Year gatherings.
Why Non-Alcoholic? The Background of Japan’s Drink Culture
This may seem a bit strange to our readers overseas, but in Japan, the market for non-alcoholic beverages is huge, and you’ll find a wide variety of them on Konbini shelves. This stems from various reasons, such as growing health consciousness and the desire for designated drivers to enjoy the atmosphere at social gatherings. The taste is remarkably similar to beer or sours (shochu highballs), and they are characterized by their high quality.
The products eligible for this campaign are also a popular lineup from Japan’s major beverage makers.
Eligible Products for Purchase & Coupon Use
Let’s introduce the handpicked non-alcoholic beverages eligible for this campaign.
All-Free 350ml
This is one of the most popular brands in Japan for beer-flavored non-alcoholic beverages. It pursues a true beer-like taste while being zero-calorie and sugar-free, which has won it many fans. The price is 160 yen (172.80 yen including tax).
All-Free 500ml
This is the 500ml size for those who want to enjoy a larger portion. It’s perfect for when 350ml isn’t quite enough. The price is 221 yen (238.68 yen including tax).
The Bezel’s 350ml
This is another popular beer-flavored drink. It’s characterized by its rich aroma and deep flavor, created to satisfy even true beer lovers. The price is 168 yen (181.44 yen including tax).
Non-aru Sakaba Lemon Sour 350ml
A “sour” is a popular alcoholic beverage in Japan made by mixing shochu with carbonated water, and this is its non-alcoholic version. The refreshing tartness of lemon and its clean finish pairs perfectly with food. The price is 143 yen (154.44 yen including tax).
Non-aru Sakaba Mikan Sour 350ml
This flavor features “mikan (tangerine),” a fruit beloved as one of Japan’s winter staples. Its characteristic sweet, tart, and juicy taste is particularly popular among women. The price is 143 yen (154.44 yen including tax).
How the Infinite Coupon Works
Let’s follow the steps to see how this incredible loop works.
Step 1: First Purchase of an Eligible Product
First, purchase one of the eligible non-alcoholic beverages.
Step 2: Receive the Coupon
After you pay, a coupon for a 30 yen discount is automatically printed along with your receipt. This completes the first step.
Step 3: Purchase Using the Coupon
Next, take that coupon and buy another eligible product. When you present it at the register, 30 yen will be discounted from the standard price (before tax).
Step 4: Get a New Coupon!
And here’s the highlight of the campaign: despite having purchased the item at a discount, a new 30 yen discount coupon is printed on your receipt for that purchase!
By repeating this loop during the coupon issuance period, you can continue buying the eligible products at a great price.
Important Points to Note
To make the most of this fantastic campaign, there are a few things to keep in mind. The discount is applied to the standard price before tax. It cannot be used in conjunction with other coupons. If you purchase multiple eligible items in one transaction, you will receive a coupon for each item, so bulk purchases are also a great deal.
Furthermore, in Japan, these products always include a notice stating they are “developed for consumption by individuals aged 20 and over.” While they are not legally classified as alcohol, consumption by minors is not recommended because they are positioned as substitutes for alcoholic drinks. This is another one of Japan’s unique cultural aspects.
This is an example of a service from a Japanese Konbini that’s not just convenient, but also fun and a great deal. When you’re in Japan, definitely try to experience this “infinite coupon” for yourself.
Source (Japanese): 対象のノンアルコール飲料を買うたびに、次回使える30円引きレシートクーポンがもらえる！
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