Japan’s 7-Eleven is once again enriching our culinary lives. This time, they’ve announced three completely new types of frozen “fresh pasta” from their high-quality private brand, the “7 Premium Gold” series. The rollout will begin on December 16th at stores across Japan.
Don’t underestimate Konbini frozen food. This isn’t just any pasta. It’s a truly revolutionary product that allows you to enjoy that firm, chewy texture, just like what you’d get at a specialty restaurant, right at home and simply by heating it up in the microwave.
The Secret to the Chewy Texture Lies in an “Original Manufacturing Method”
The most noteworthy aspect of this renewal is, without a doubt, the “fresh pasta” itself.
Sticking to a simple recipe of 100% durum wheat, the noodles are produced using a unique “original manufacturing method” where they are extruded under high pressure. This process creates a surprisingly firm and chewy texture that was difficult to achieve with conventional frozen pasta.
Furthermore, quick-freezing technology tightly locks in the wheat’s original rich aroma and umami flavor within the pasta. This ensures that even though it’s a fresh pasta with high moisture content, its characteristic texture is not compromised, allowing you to enjoy a freshly-made taste anytime.
Enjoying a special dish that seems like it came from a restaurant, without any of the hassle. This is the true essence of the value provided by Japanese Konbini.
Three Meticulously Crafted Flavors with Luxurious Sauces
The sauces paired with the new fresh pasta are also made with no compromises. Three unique varieties are being introduced, each designed to maximize the umami of its ingredients.
Gold Cream Pasta with Three Kinds of Mushrooms
This is a creamy pasta with a rich mushroom aroma that will whet your appetite. It features three types of mushrooms popular in Japan: button mushrooms, king oyster mushrooms (eringi), and “buna-shimeji” mushrooms. The unique umami and texture of each mushroom meld into a rich yet clean-tasting cream sauce that perfectly coats the chewy fresh pasta.
The price is 428 yen (462.24 yen including tax), and it is available at stores across Japan.
Gold Bolognese Fresh Pasta
An authentic Bolognese that meat lovers won’t be able to resist. The highlight of this product is its luxurious two-layer sauce, combining a Bolognese sauce packed with the concentrated umami of ground beef slow-grilled over an open flame, and a creamy white sauce.
The sauce, richly flavored with red wine, has a hearty texture with plenty of chunky meat. It’s an outstanding match for the chewy fresh pasta, making for a highly satisfying dish.
The price is 458 yen (494.64 yen including tax), and this one will also be released across Japan.
Gold Crab and Tomato Cream Fresh Pasta
This Crab and Tomato Cream Pasta is perfect for when you want to feel a little extravagant.
Incredibly, it lavishly uses real snow crab meat, and the rich umami of the crab fills your mouth the moment you take a bite. The creamy sauce, which combines the acidity of tomatoes with the richness of a white sauce, further enhances the crab’s flavor. Paired with the texture of the fresh pasta, it creates an authentic taste that’s hard to believe comes from a frozen meal.
The price is 458 yen (494.64 yen including tax), and you can find this special flavor at 7-Eleven stores throughout Japan.
What is “7 Premium Gold”?
To begin with, “7 Premium Gold” is the top-tier series within Japan’s 7-Eleven private brand lineup. It’s based on the concept of “creating quality equal to or surpassing that of specialty restaurants, in collaboration with first-class chefs and experts,” all while maintaining accessible prices.
In addition to the pasta introduced today, the lineup includes various products like hamburg steaks and curries, making it a brand that delivers a “special taste” to Japanese dinner tables.
This new frozen pasta series will be the perfect choice for lunch on a busy day, or when you want to easily enjoy a slightly special dinner. The evolution of Japan’s Konbini shows no signs of stopping. When you visit Japan, be sure to experience this amazing deliciousness for yourself.
Source (Japanese): 「セブンプレミアム ゴールド」から冷凍「生パスタ」３種類が登場！12月16日（火）より全国のセブン‐イレブンで順次発売
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