Japan’s 7-Eleven has set an astonishing record with its first-ever “Daily Fried Food Half-Price Sale” held in conjunction with Black Friday. On November 27, 2025, the first day of the sale, the featured item, the “Beef Croquette with Potatoes from Hokkaido,” saw sales reach an incredible total of approximately 7.5 million units in a single day.
This staggering figure is a symbolic event that illustrates just how integral convenience stores in Japan are to people’s daily lives. As a result, the total sales revenue for all fried food items also set a new record high, excluding the Christmas season, a period when demand for items like fried chicken typically peaks.
In convenience stores across Japan, the hot snack corner located next to the cash register is immensely popular. A wide variety of fried foods, such as karaage (Japanese fried chicken), frankfurters, and the star of this sale, croquettes, are served hot. They are enjoyed in all sorts of daily scenarios, whether it’s students buying them for an after-school snack or office workers picking one up to add as a side dish to their evening meal.
Particularly in recent years, there has been a declining trend of people making fried food at home in Japan. Due to the effort required for preparation and the hassle of cleaning up, the “externalization of food,” meaning the practice of purchasing pre-cooked meals, has become widespread. Against this backdrop, the sheer convenience of being able to purchase items “when you need them,” “in the amount you need,” and “freshly fried” at 7-Eleven stores all across Japan has clearly resonated with and been embraced by a great number of people.
Weekend Only! Black Friday Daily Sale Details
The first-ever Black Friday sale conducted by 7-Eleven was held for a limited four-day period from Thursday, November 27, to Sunday, November 30, 2025. It was an incredibly value-driven campaign where a different featured product was offered at half price each day.
Beef Croquette with Potatoes from Hokkaido
This is the croquette that debuted on the first day of the sale, Thursday, November 27, and recorded explosive sales. Normally priced at 108 yen (tax included), it was sold at a sale price of 54 yen (tax included). Made with potatoes from Hokkaido, this croquette is characterized by its sweetness and the rich flavor of beef, making it a beloved staple of “yoshoku” (Western-style Japanese food) on dinner tables in Japan. Its comforting, familiar taste, coupled with the irresistible half-price offer, drew in a massive number of customers.
Five-Ingredient Spring Roll
On the second day of the sale, Friday, November 28, and the final day, Sunday, November 30, the “Five-Ingredient Spring Roll” was the featured item. “Gomoku” translates to “five ingredients,” and these spring rolls are known for the enjoyable texture combination of various ingredients like pork, bamboo shoots, and shiitake mushrooms. The regular price of 120.96 yen (tax included) was reduced to a sale price of 60.48 yen (tax included), making it a popular choice as a perfect addition to an evening meal.
Agedori – Fried Chicken
The sale item for Saturday, November 29, was “Agedori,” a fried chicken that is a particular fan favorite among 7-Eleven’s hot snacks. This delicious chicken, known for its crispy, Tatsuta-age style coating and juicy interior, was offered at half price for 119.88 yen (tax included), down from its regular price of 240.84 yen (tax included). It surely made for a delightful addition to many family dinners over the weekend.
The Secret to the Deliciousness Lies in the Oil
The deliciousness of 7-Eleven’s fried foods isn’t just about the quality of the products themselves; there’s also a hidden commitment to the oil they use.
The stores use an original frying oil that is cholesterol-free and has reduced levels of trans fatty acids, which are a health concern. Furthermore, they employ a dedicated machine to measure the oil’s oxidation value, allowing for strict and constant quality control. This ensures that they can offer delicious fried items at any time. This commitment to details that aren’t immediately visible may be one of the reasons they have captured the loyalty of so many fans.
This sale once again demonstrated how adeptly convenience stores in Japan capture consumer needs, proving themselves to be an indispensable part of daily dietary life. If you ever have the chance to visit Japan, be sure to stop by a local 7-Eleven to experience this unique and convenient food culture for yourself.
For more detailed information, please check the official website.
https://www.sej.co.jp/cmp/hs2511.html
Information regarding product availability by region can be found here.
https://www.sej.co.jp/products/area/
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