Starting today, December 12, 2025, 7-Eleven in Japan has launched an unmissable campaign, offering a 30 yen discount on all its popular and easy-to-enjoy “Burrito” hot snacks. The promotion runs for just one week, until December 18. It’s the perfect chance this winter to affordably experience the unique, warm deliciousness that Japanese Konbini are known for.
A Limited-Time Week to Enjoy Discounted Burritos
This campaign is running at 7-Eleven locations nationwide in Japan. During this period, any burrito flavor you choose from the familiar hot snack corner by the register will be discounted by 30 yen from its standard pre-tax price.
The classic Japanese Konbini burrito style is to have the staff heat it for you in a special oven upon ordering, serving it to you piping hot. Be sure to take this chance to savor a snack that’s perfect for the cold season.
The Featured Lineup: From Classic Flavors to Japanese-Style Sweets
This sale includes every burrito, from long-beloved classics to new, creative flavors born from a uniquely Japanese perspective. Here are two of the most highly recommended options.
The Undisputed Favorite! “Burrito Ham & Cheese”
The “Burrito Ham & Cheese” is the quintessential, classic flavor. A chewy tortilla is filled with plenty of gooey, melted cheese and savory ham. Its simple yet satisfying taste never gets old, making it a perfect snack or breakfast for when you’re feeling a little hungry. A favorite for all ages, this classic burrito is available during the sale for the great price of 218 yen (pre-tax), down from its usual price of 248 yen (pre-tax).
A Uniquely Japanese Creation! “Burrito MATCHA Azuki Mochi”
For our international readers, the “Burrito MATCHA Azuki Mochi” might be the most intriguing item on the menu. It’s a masterful fusion of a burrito with traditional Japanese sweets, creating a truly one-of-a-kind “Japanese dessert” experience.
It features a filling of slightly bitter “Matcha (MATCHA)” cream, gently sweet “azuki (sweet red bean paste),” and delightfully chewy “mochi (rice cake),” all wrapped inside a tortilla. This adventurous flavor defies the conventional idea of a burrito as a savory meal, serving as a prime example of the creativity found in Japanese convenience stores. If you have a sweet tooth, this is a must-try. It’s available for 258 yen (pre-tax), down from the regular 288 yen (pre-tax).
What is a Japanese Konbini Burrito?
Slightly different from its Mexican counterpart, the “burrito” sold in Japanese Konbini is a hot snack that has evolved in its own unique way. While maintaining a convenient, easy-to-eat-with-one-hand form factor, the variety of fillings is incredibly diverse. The wide range of options—from classics like ham and cheese to pizza sauce and even the matcha dessert flavor—symbolizes the fascinating and creative culture of Japan’s Konbini.
Take This Chance to Savor Japan’s Burrito Culture
This fantastic campaign runs for just one week, ending on Thursday, December 18. If you’re currently in Japan or planning a trip, be sure to stop by a local 7-Eleven to experience Japan’s unique burrito culture for yourself. Whether you stick with a trusted classic or venture to try the unique matcha flavor, you’re bound to discover the depth and enjoyment that Japanese Konbini have to offer.
Source (Japanese): ブリトー全品がセブン‐イレブン標準価格（税抜）から30円引き！
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