Convenience stores, affectionately known as “conminis,” are globally recognized for supporting Japanese dining tables with 24-hour access to high-quality food. Typically, convenience store food centers around single-serving meals like rice balls (onigiri) and sandwiches. However, Seven-Eleven Japan has embarked on a new challenge. It’s a “large-capacity size” deli series designed for the whole family to share.
Starting Tuesday, January 20, 2026, these surprising new products will be released sequentially, initially limited to stores in the Hokkaido area, Japan’s northern food treasure trove. These are new additions to the ‘Seven The Price’ brand, which achieves both low prices and high quality. We’ll explain in detail, from a local perspective, the overwhelming volume that defies the norms of Japanese convenience stores and the menu reflecting Japan’s unique food culture.
Like Restaurant-Size Portions!? 500g Potato Salad
First up is potato salad, considered one of Japan’s soul foods. Japanese potato salad is a creamy dish made by mixing mashed potatoes with cucumber, carrot, ham, and other ingredients, then dressing it with mayonnaise. It’s beloved in homes and izakaya bars. Typically, convenience store packs contain around 100g (0.22 lbs), but this new product is a whopping 5 times that size at 500g (1.1 lbs).
Seven The Price Potato Salad 500g (1.1 lbs)
Price: ¥398 (¥429.84 including tax)
Release Date: Starting January 20th
Sales Area: Hokkaido
500g is equivalent to the weight of a single 500ml plastic bottle. It feels substantial and hefty in your hand—truly a “dream size.” Hokkaido is renowned as a potato-producing region, and this product generously uses Hokkaido-grown “Danshaku” potatoes. It features the characteristic fluffy texture of Danshaku potatoes and fully captures the natural flavor of the ingredients.
The seasoning is a simple mayonnaise base, so it never gets boring. It’s perfect for eating as is, of course, but this quantity also makes it an ideal base for recipe variations. Add cucumber or ham for a luxurious twist, sandwich it between bread for a sandwich, or top it with cheese and bake it gratin-style – the possibilities are endless. Priced at around 430 yen including tax, it boasts excellent cost performance that rivals supermarket specials.
Burdock Root Salad (Rich in Dietary Fiber)
Next up is the “Burdock Root Salad.” Burdock root is a root vegetable known for its distinctive earthy aroma and crisp texture, an essential traditional ingredient in Japanese cuisine. Preparing it yourself requires tedious prep like removing bitterness, but this large-capacity pack is ready to eat right out of the bag.
Seven The Price Burdock Root Salad 350g (0.77 lbs)
Price: ¥398 (¥429.84 including tax)
Release Date: Starting January 20th
Sales Area: Hokkaido
This pack contains 350g (0.77 lbs). It retains the burdock root’s signature crunch while featuring a rich dressing made with three types of sesame. Its mellow Japanese-style seasoning makes it excellent not only as a side dish with white rice but also as a snack with drinks.
The 350g quantity easily serves 4 to 5 people when portioned into small bowls. It’s perfect when you need one more dish for dinner or for busy morning bento preparation. Mixing it with leafy greens like lettuce creates a healthy, fiber-rich salad.
Simmered Hijiki Seaweed: A Traditional Japanese Home-Style Flavor
Third is the traditional Japanese home-style dish, “Simmered Hijiki Seaweed.” Hijiki is a type of black seaweed rich in calcium and minerals. Simmered with soybeans and vegetables in dashi broth, soy sauce, and sugar for a sweet-savory flavor, this dish evokes nostalgic “mom’s cooking” for many Japanese. Rehydrating dried hijiki and chopping numerous ingredients for simmering is quite labor-intensive, but this product saves you the trouble.
Seven The Price Hijiki Simmered 300g (0.66 lbs)
Price: ¥398 (¥429.84 tax included)
Release Date: Starting January 20th
Sales Area: Hokkaido
Packed with a generous 300g (0.66 lbs), it’s priced at ¥398 (excluding tax), the same as the other two items. It features a rich, dashi-infused flavor and uses an impressive six different ingredients. Preparing this many varieties at home would be costly and time-consuming, making this price remarkable.
Its gentle flavor makes it suitable for everyone, from young children to the elderly. It’s versatile—mix it into freshly cooked rice for “hijiki rice,” or use it as a filling for Japanese rolled omelette (Tamagoyaki). Simply having this bag in your fridge means you can enjoy healthy Japanese food anytime.
Why So Affordable? The Secret of “Seven The Price”
Let’s explain the brand “Seven The Price,” which makes such low prices possible. You might worry it’s “cheap price, bad quality,” but rest assured.
Launched in July 2021, this brand is built on the thorough “aesthetics of subtraction.” As you can see from the packaging, the design is extremely simple. By reducing the number of colors and printing costs, and further reviewing the sourcing of raw materials, manufacturing, and logistics processes, they achieve “reassuring prices” without compromising quality.
In fact, Seven-Eleven stores in Hokkaido have been expanding their selection of this brand since June 2024, now offering about 60 items ranging from seasonings and snacks to daily necessities. Let’s introduce a few other items currently available. Each one offers surprising value.
Seven The Price Value Pack Sausages
Price: ¥358 (¥386.64 including tax)
These mild-flavored sausages use a balanced blend of pork and chicken. The large quantity means you can use them generously for breakfast or hot pot dishes.
Seven The Price Loin Ham Trimmings
Price: ¥298 (¥321.84 including tax)
This loin ham uses “trimmings” from the manufacturing process to keep the price low. While the shape is irregular, the taste is authentic. Perfect for salads or fried rice, it saves you the trouble of cutting – killing two birds with one stone.
Seven The Price Firm Tofu
Price: ¥68 (¥73.44 including tax)
Firm tofu packed with soybean flavor at this low price. Perfect for deep-fried tofu or simmered dishes.
Seven The Price Small-Grain Natto (Fermented Soybeans)
Price: ¥58 (¥62.64 including tax)
This fermented food, natto, is characterized by its unique stickiness and aroma. To reduce costs, it deliberately omits the usually included “sauce and mustard.” For those who prefer to eat it with their favorite soy sauce or seasonings, this specification is actually convenient.
Japanese Convenience Stores Are Evolving
The arrival of this “Large Bag Series” signals a major shift in how Japanese convenience stores are used. They may be evolving from simply being “places to urgently buy missing items” to becoming “places to bulk-buy weekend groceries like a supermarket.”
Reliable quality and wallet-friendly prices. This new product from ‘Seven The Price’, achieving both, could be called a savior for modern dining tables. If you ever visit Hokkaido, be sure to experience this “substance” at your nearest 7-Eleven. And given how compelling this product is, we can expect it to roll out nationwide before long.
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