A special campaign celebrating the 30th anniversary of the world-famous anime series “Neon Genesis Evangelion” is set to begin at 7-Eleven, a popular konbini (convenience store) chain across Japan. Starting at 10:00 AM on April 7, 2026, customers who purchase two cans of the designated “Sapporo Black Label” beer will receive a Japan-exclusive original sticker.
Starts April 7! Overview of the Evangelion 30th Anniversary Campaign
This campaign is a must-see event for fans, allowing them to celebrate the Evangelion anniversary while shopping at 7-Eleven locations in Japan.
The campaign runs from 10:00 AM on Tuesday, April 7, 2026, until Monday, April 20, 2026. However, prizes are distributed on a first-come, first-served basis and will be available only while supplies last. Because konbini campaigns in Japan are extremely popular, distribution may end shortly after the start time.
To obtain a prize, you must purchase two cans of the target product, “Sapporo Black Label,” in a single transaction. You can combine 350ml (approx. 11.8 oz) and 500ml (approx. 16.9 oz) cans freely, and the purchase of 6-can packs is also eligible. This is a great chance to grab limited-edition items celebrating a milestone for one of Japan’s most iconic anime works during your daily shopping.
Two Types of Limited Stickers: Featuring Designs by Director Mahiro Maeda
There are two types of stickers available, featuring high-quality designs that capture the mechanical charm of Evangelion.
1. “Evangelion Unit-13” Newly Drawn by Director Mahiro Maeda
The highlight is the sticker featuring a new illustration by Mahiro Maeda, the renowned animator who served as a director for Evangelion: 3.0+1.0 Thrice Upon a Time.
The size is 90mm x 55mm (approx. 3.54 x 2.17 inches), giving it a strong presence as a collectible. The “Unit-13,” depicted with precise detail, recreates the profound world of the series. The design pairs perfectly with the black and gold color scheme of the Sapporo Black Label brand, resulting in a stylish finish that adult fans will appreciate. It is also ideal for decorating laptops or tablets.
2. Black Label Limited Design “Evangelion Unit-01”
The second type is a limited design featuring the series’ icon, “Evangelion Unit-01.”
The size is 70mm x 55mm (approx. 2.76 x 2.17 inches), a slightly smaller and easy-to-use size. The silhouette of Unit-01 is laid out in an urban style, with the “star” logo of Sapporo Beer serving as an accent. It is simple yet impactful, a design that looks natural even when placed on business accessories or personal items. You’ll definitely want to collect both types to display together.
Features and Prices of the Target Product “Sapporo Black Label”
The campaign features “Sapporo Black Label,” a beer that has been loved in Japan for many years. The selling prices at 7-Eleven are as follows:
- 350ml Can (approx. 11.8 oz): 230 yen (approx. $1.52)
- 500ml Can (approx. 16.9 oz): 299 yen (approx. $1.98)
Sapporo Black Label is a masterpiece known for its balance of malt flavor and a refreshing aftertaste. It would be a wonderful experience to immerse yourself in the world of Eva while enjoying a cold beer on a Japanese spring night.
Please note that this campaign is exclusive to 7-Eleven physical stores. Orders via the delivery service “7NOW” or the website are not eligible, so please be sure to visit a store in person.
Only 14 Stickers per Store! Steps to Secure Your Limited Items
Distribution numbers for these stickers are very low at each store, making them highly valuable limited-edition items. There are only 14 stickers per store—7 of each of the two designs.
Follow these steps to ensure you get yours:
- Select two cans of “Sapporo Black Label” from the 7-Eleven beverage section.
- Take one “Limited Sticker” from the prize rack (usually located near the beer).
- Take both the items and the sticker to the register and complete your purchase.
The system requires you to pick up the sticker yourself and bring it to the register. If there are no stickers on the rack, distribution at that store has ended. Additionally, since the legal drinking age in Japan is 20, you may be asked for age verification at the time of purchase.
Enjoy this special Japan-exclusive collaboration while reflecting on the 30-year history since the birth of Evangelion.
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