On March 6, 2026, the World Baseball Classic (WBC) officially kicks off. In sync with this major event, FamilyMart, one of Japan’s leading convenience store chains (known locally as “Konbini”), has launched the “Ohtani FamilyMart Omusubi Discount 2026.” This unique campaign links the performance of global superstar Shohei Ohtani directly to discounts on “Omusubi” (Onigiri/Rice Balls), a quintessential Japanese soul food.
Ohtani’s Home Runs and Wins Directly Linked to Onigiri Coupons
Starting today with the WBC opening game against Taiwan, every time Ohtani hits a home run or becomes the winning pitcher, FamilyMart will issue discount coupons for Onigiri.
This project is not just for the duration of the WBC; it is a long-term initiative that will continue through the end of the 2026 MLB (Major League Baseball) season. The campaign is expected to run from March 6, 2026, until as late as November 2. This means that baseball fans and daily convenience store users alike will be keeping a close eye on Ohtani’s every move for most of the year.
Limited to the First 10,000 Users! 3 Steps to Secure Your Coupon
Coupons are distributed on a first-come, first-served basis to the first 10,000 people. Since social media (X) tends to get extremely crowded immediately after Ohtani performs well, it is vital to understand the following steps in advance.
1. Follow the Official X (formerly Twitter) Account
First, it is a prerequisite to follow FamilyMart’s official X account ( @famima_now 🇯🇵 ).
2. Check the Post Immediately After the Game
Once the game ends where Ohtani hits a home run or earns a win, the official account will post about the campaign. Depending on the game situation, there might be a slight delay, so turning on notifications is the most reliable way to stay updated.
3. Obtain the Barcode on the Coupon Page
Follow the link in the post to FamilyMart’s coupon page and tap the issue button. If a barcode appears on your smartphone screen, you have successfully secured the discount. However, since the offer ends once the limit is reached, you should use the coupon as soon as possible after acquiring it.
A Nationwide Long-Run Campaign from March to November
This campaign is not a one-time event but a massive project lasting until the end of the autumn season. It offers a new experience where sports and food culture merge—where a single swing from Ohtani directly affects the price of Onigiri on the shelves of FamilyMarts across Japan.
Key Campaign Data:
- Eligibility: Those who follow the official FamilyMart X (formerly Twitter) account.
- Issuance Criteria: When Shohei Ohtani hits a home run or becomes the winning pitcher.
- Distribution Volume: First 10,000 people per occurrence.
- Campaign Period: Planned from Friday, March 6, 2026, to Monday, November 2, 2026.
Important Rules and Notes for Using Coupons
To ensure a smooth experience at the register in a Japanese convenience store, please keep the following points in mind:
- Only one coupon can be used per transaction.
- Coupons cannot be combined with other sales, discount vouchers, or exchange tickets.
- A smartphone is required, as traditional feature phones (“Garakei”) are not supported.
- When presenting the barcode, please bring the eligible Onigiri to the register yourself.
- The discount is only valid until the expiration date shown on the coupon screen.
- If you obtain the coupon on a PC, you can use it by printing the barcode screen and bringing it to the store.
Checking Your Smartphone After the Game: A New Daily Habit
Starting with today’s WBC game against Taiwan, a new habit begins for Japanese baseball fans and convenience store shoppers. Every time Shohei Ohtani steps up to the plate, people will be wishing for a victory while simultaneously keeping a sharp eye on FamilyMart’s social media. Let’s enjoy this thrilling season by cheering for world-class performance while getting a great deal on delicious Japanese Onigiri.
Ohtani FamilyMart Omusubi Discount | Campaign | FamilyMart 🇯🇵
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