Japan’s major convenience store chain, FamilyMart, is launching a massive campaign titled the “Free Coupon Mega Release Festival!” starting Sunday, February 1, 2026.
The total value of the perks in this campaign amounts to 300 million yen (approx. 2 million USD). Simply by using FamilyMart’s smartphone app, “FamiPay,” customers can collect stamps that can be exchanged for products.
This time, the campaign also features a first-ever collaboration with “Suica’s Penguin,” the popular mascot character of JR East (East Japan Railway Company). Not only can you get familiar Japanese convenience store items for free, but you also have a chance to win exclusive limited-edition merchandise available only through this event.
A “Guaranteed” Stamp Event for Shopping Twice or More
The biggest feature of this campaign is that it is not a lottery, but a “Guaranteed” reward system if you meet the conditions.
During the campaign period, simply present the barcode of the “FamiPay” app at the register when paying to earn one stamp. Collecting stamps allows you to receive free coupons redeemable for specific products without fail. You can exchange stamps starting from just 2, and if you save up to the maximum of 40, you can earn popular hot snacks and more.
You earn 1 stamp per transaction. The daily limit is 10 stamps. The total limit for the period is 82 stamps, so users who visit the konbini (convenience store) daily can earn plenty of rewards.
40 Stamp Course: The Standard Japanese Konbini “Chicken”
In the course requiring the most stamps, you can get FamilyMart’s signature hot snack. Additionally, there is a “Double Chance” lottery to win high-value points.
- Famichiki (Boneless): Japan’s iconic convenience store boneless fried chicken. Loved as a Japanese soul food for its crispy batter and juicy meat.
- Double Chance: 10 winners will receive 24,000 yen worth of FamiMa Points, equivalent to 100 pieces of Famichiki.
24 Stamp Course: High-Quality “Frozen Foods”
This course targets “Frozen Foods” supervised by famous ramen shops. The quality of frozen foods in Japanese convenience stores is exceptionally high, allowing you to enjoy authentic restaurant-quality flavors at home.
- Menya Kokoro Supervised Taiwan Mazesoba: Spicy mixed noodles.
- Soupless Tantanmen: A noodle dish featuring a rich sauce.
- Misen Honten Supervised Taiwan Ramen: A spicy ramen packed with garlic and chili peppers.
12 Stamp Course: Convenient Hot Snacks
Even in the middle tier, you can earn the standard “Famichiki.”
- Famichiki (Boneless)
4 Stamp Course: A Wide Variety of “Tea”
This course allows for an exchange after just 4 visits. It covers PET bottle teas that Japanese people drink daily. You can even choose from the popular tea brand “Afternoon Tea” supervised series.
- Various Japanese Teas: Green Tea, Barley Tea, Brown Rice Tea, etc.
- Afternoon Tea Supervised Series: Aromatic black teas like Earl Grey and Rooibos.
2 Stamp Course: Popular Chocolate Snacks
In the easiest course, you can get a chocolate snack that is hugely popular in Japan.
- Black Thunder: A crunchy snack bar featuring cocoa cookies and hard biscuits coated in chocolate.
99% Win Rate! A Lottery Game Just for Showing the App
Running concurrently with the stamp event is a game you can participate in simply by presenting the “FamiPay” app. The win rate is announced to be 99%, meaning you are almost guaranteed to get a perk if you participate.
Participation is easy. Just scan the app’s barcode at checkout. Afterward, you can join the game via a button inside the app.
- 1st Prize: Free coupon for a Häagen-Dazs Mini Cup
- 2nd Prize: Free coupon for baked goods like cookies
- 3rd Prize: Discount coupon for sweets
- 4th Prize: 1 yen equivalent FamiMa Point
200,000 Häagen-Dazs are prepared for the 1st prize. Shopping at a Japanese convenience store turns into entertainment.
Appearance of “Suica’s Penguin,” the Mascot of Japan’s Transport IC Card
Another highlight of this campaign is the collaboration with JR East. “Suica” is a transportation IC card indispensable for train travel and shopping in Japan. Its mascot character, “Suica’s Penguin,” appears wearing a blue and green outfit, representing FamilyMart’s brand colors.
Game to Win a Limited Tote Bag
There is a game available once a day via the “FamiPay” app that anyone can play. The prize is a limited-design tote bag. It features the penguin dressed up in a FamiMa-colored hat and bow tie.
- 1st Prize: Suica’s Penguin Limited Tote Bag (300 winners)
- 2nd Prize: Free coupon for Crispy Chicken
- 3rd Prize: 100 yen equivalent FamiMa Point
Chance by Charging Mobile Suica
Furthermore, if you charge (deposit) a total of 3,000 yen or more to “Mobile Suica” on your smartphone via the app, you can enter a special lottery.
- Prize: Suica’s Penguin Limited Tote Bag (100 winners)
It is a powerful team-up between the “Konbini” and the “Railway IC Card,” both closely tied to daily life in Japan.
Summary: Check the App for Your February Trip to Japan
FamilyMart’s theme is “Fun and Value.” It’s not just about discounts; they utilize games and character collaborations to make the shopping experience enjoyable.
This campaign starts on February 1, 2026. If you plan to visit Japan in February, be sure to download the app and experience the Japanese Konbini Culture at a great value.
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