Massive “hololive” Campaign at Lawson Stores Across Japan Starting March 17, 2026! Detailed Guide on Exclusive Goods and In-Store Broadcasts

A massive collaboration campaign with the popular VTuber group “hololive production” will be held at “Lawson,” one of Japan’s leading convenience store chains (Konbini), nationwide starting March 17, 2026.

The project features a total of six members: Fubuki Shirakami, AZKi, Mio Ookami, Towa Tokoyami, and the globally popular “FUWAMOCO” duo, Fuwawa Abyssgard and Mococo Abyssgard.

The visual themes consist of three types: “Outing Outfits,” “Roomwear Outfits,” and “My Future Outfits.” These special designs, inspired by their daily lives in Japan and their bright futures, offer a level of quality that is a must-see for fans.

[First-Come, First-Served] Get an “Original Clear File” by Purchasing Eligible Snacks

At Lawson stores across Japan (excluding some locations), customers who purchase three eligible Lotte snacks will receive one original clear file on a first-come, first-served basis. This “purchase bonus campaign” is a staple of Japanese convenience stores, but since these items are highly sought after, we recommend visiting a store early.

How to Get Them and Prize Overview

• Campaign Period: Tuesday, March 17, 2026, from 7:00 AM until Monday, March 30, 2026 (while supplies last).
• Prize Types: 6 varieties in total (one for each member).
• Stock per Store: 30 files in total (5 of each design).
• Procedure: Take three eligible snacks (any combination) and one clear file of your choice to the checkout counter.
• Size: A4 size (Approx. 220×310mm / 8.7×12.2 inches).

Eligible Clear File Products (Lotte Snack List)

The target items include popular Lotte chocolates and gums loved in Japan. All prices are Lawson standard prices (including tax).

• Ghana Milk (50g / 1.76 oz): 225 JPY (Approx. $1.50 USD)
• Ghana Slim Pack (40g / 1.41 oz): 195 JPY (Approx. $1.30 USD)
• Ghana Ripple (58g / 2.05 oz): 278 JPY (Approx. $1.85 USD)
• Crunky (1 bar): 225 JPY (Approx. $1.50 USD)
• Crunky Slim Pack (10 pieces): 195 JPY (Approx. $1.30 USD)
• Crunky Big Pouch (72g / 2.54 oz): 321 JPY (Approx. $2.14 USD)
• Almond Chocolate “Kari-tto” Fragrant Almond Pop-Joy (43g / 1.52 oz): 189 JPY (Approx. $1.26 USD)
• Macadamia Chocolate Pop-Joy Caramelized (34g / 1.20 oz): 189 JPY (Approx. $1.26 USD)
• Choco Pie (6-pack): 405 JPY (Approx. $2.70 USD)
• Choco Pie “Toro-ama” Caramel Butter (1-pack): 149 JPY (Approx. $0.99 USD)
• Choco Pie “Horo-niga” Dark Cacao (1-pack): 149 JPY (Approx. $0.99 USD)
• Sasha (69g / 2.43 oz): 340 JPY (Approx. $2.27 USD)
• Zero (50g / 1.76 oz): 324 JPY (Approx. $2.16 USD)
• Zero Sugar-Free Biscuits Butter (11 pieces): 322 JPY (Approx. $2.15 USD)
• Nodo-Ame Throat Drops (11 pieces): 133 JPY (Approx. $0.89 USD)
• Fruit Nodo-Ame Throat Drops (11 pieces): 133 JPY (Approx. $0.89 USD)
• Honey Quince Nodo-Ame Throat Drops (11 pieces): 133 JPY (Approx. $0.89 USD)
• Xylitol Gum Lime Mint (14 pieces): 192 JPY (Approx. $1.28 USD)
• Xylitol Gum Fresh Mint (14 pieces): 192 JPY (Approx. $1.28 USD)
• Xylitol Gum Muscat (14 pieces): 192 JPY (Approx. $1.28 USD)
• ACUO Clear Blue Mint (14 pieces): 183 JPY (Approx. $1.22 USD)
• ACUO Green Mint (14 pieces): 183 JPY (Approx. $1.22 USD)
• Green Gum (9 pieces): 149 JPY (Approx. $0.99 USD)
• Black Black Gum (9 pieces): 149 JPY (Approx. $0.99 USD)
• BP18 Black Black Gum (18 pieces): 266 JPY (Approx. $1.77 USD)

Limit: 1 of each design (max 6 files total) per customer per store visit.

[First-Come, First-Served] “Original Clear Sheet” with Purchase of “Yunker” Energy Drink

In addition to snacks, a campaign featuring the “Yunker” series—famous in Japan as a nutritional supplement or “Energy Drink”—will be held simultaneously.

How to Get Them and Prize Overview

• Campaign Period: Tuesday, March 17, 2026, from 7:00 AM until Monday, March 30, 2026 (while supplies last).
• Prize Types: 6 varieties in total (featuring different exclusive artwork from the clear files).
• Stock per Store: 15 sheets in total.
• Procedure: Take one eligible product and one clear sheet of your choice to the checkout counter.
• Size: Approx. 90×125mm (3.5×4.9 inches).
• Material: PP (Polypropylene).

Eligible Yunker Products (Sato Pharmaceutical)

These drinks are excellent for nourishment and tonicity, frequently consumed by Japanese office workers and travelers. All are classified as “Designated Quasi-drugs.”

• Yunker Royal C3 (30mL / 1.01 fl oz): 550 JPY (Approx. $3.67 USD)
• Yunker Royal V3 (30mL / 1.01 fl oz): 660 JPY (Approx. $4.40 USD)
• Yunker Royal D3 (50mL / 1.69 fl oz): 1,100 JPY (Approx. $7.33 USD)
• Yunker Royal F (50mL / 1.69 fl oz): 1,572 JPY (Approx. $10.48 USD)

Limit: 1 of each variety (max 6 sheets total) per customer per store visit.

Limited Quantity! Exclusive Goods Available at Lawson Stores

Limited-edition goods using newly drawn illustrations will be sold on the comic and toy shelves inside Lawson stores.

Acrylic Stands (12 Types)

These are the most popular display items in Japanese otaku culture.

• Price: 1,980 JPY (Approx. $13.20 USD) each (including tax).
• Size: Main body approx. within 160×80mm (6.3×3.1 inches).
• Lineup: Outing Outfits (6 types), Roomwear Outfits (6 types).
• Where to Buy: In-store comic shelves.
• Pre-order: Sets of two (3,960 JPY / $26.40 USD) are available for pre-order via the “@Loppi” in-store terminals or “HMV&BOOKS online.”

Button Badges (12 Types)

A classic collection item to enjoy on bags or hats.

• Price: 550 JPY (Approx. $3.67 USD) (including tax).
• Format: Blind package (random). You cannot see which character is inside.
• Pre-order: A complete set of all 12 types (6,600 JPY / $44.00 USD) will also be available online.

Photo-Style Cards (12 Types)

The perfect size to keep in a smartphone case or carry with you.

• Price: 385 JPY (Approx. $2.57 USD) (including tax).
• Format: Random.
• Pre-order: A complete set of all 12 types (4,620 JPY / $30.80 USD) will be available online.

Acrylic Keychains (6 Types)

These items will be sold on the toy shelves.

• Price: 1,100 JPY (Approx. $7.33 USD) (including tax).
• Format: Random.
• Pre-order: A complete set of all 6 types (6,600 JPY / $44.00 USD) will be available online.

Note: Release dates vary by region.

• March 18 (Wed): Hokkaido, Kyushu, Chugoku Region, Ehime, Aomori (Takko-machi store).
• March 19 (Thu): Shimane (Gotsu-kekawa store), Ehime (Uchiko-Ikarazaki Interchange store).

Tokyo & Osaka Only! Collaboration Decorated Stores (Wrapping Stores)

Two exclusive stores—one in Shibuya, Tokyo, and one in Minami-Horie, Osaka—will feature special “collaboration decorations” (wrapping) both inside and outside the store.

Locations and Access

• Period: Tuesday, March 17, 2026, 10:00 AM – Monday, March 30, 2026, 8:00 PM.
• Tokyo: Shibuya Dogenzaka-ue Store (19-1 Maruyamacho, Shibuya-ku, Tokyo).
• Osaka: Minami-Horie 1-chome Store (1-8-9 Minami-Horie, Nishi-ku, Osaka-shi, Osaka).

Please note: The campaign at these decorated stores starts at 10:00 AM. This differs from regular stores (7:00 AM start).

Exclusive Bromides at “Lawson Print” In-Store Copiers

Using the multi-function printers found in Lawson stores nationwide, you can print “Bromides” (Photo Prints) of your favorite members on the spot.

• Sales Period: Tuesday, March 17, 2026 – Monday, May 25, 2026.
• Types: 12 varieties in total (2 outfits per member).
• Price: L-size 300 JPY (Approx. $2.00 USD), 2L-size 500 JPY (Approx. $3.33 USD) (including tax).

In-Store Announcements by the Members

During the campaign, special voice announcements by hololive members will be broadcast over the in-store speakers. This is a unique experience found only in Japanese convenience stores.

Broadcast Schedule and Members

1. Campaign Teaser (March 12 – March 16): Fubuki Shirakami, Mio Ookami, Towa Tokoyami.
2. Announcement Pattern 1 (March 17 – March 21): AZKi, Fuwawa, Mococo.
3. Announcement Pattern 2 (March 17 – March 23): AZKi, Mio Ookami, Towa Tokoyami.
4. Announcement Pattern 3 (March 24 – March 30): Fubuki Shirakami, Fuwawa, Mococo.

Broadcasts occur approximately once an hour, though this is subject to change based on circumstances.

Experience the “hololive Campaign” Convenience Store Culture

This Lawson x hololive collaboration offers fans a full sensory experience, from limited-edition prize distributions and store decorations to in-store voices.

However, please keep the following points in mind:

• All prizes and goods are available in “limited quantities” and will end as soon as they are gone.
• “Natural Lawson” and “Lawson Store 100” are not participating in this campaign.
• If you want to ensure you get your items, we recommend heading to a store early on the campaign start date.

"hololive" Campaign | Lawson Lab 🇯🇵