Japan’s leading top creator (YouTuber) HIKAKIN has launched his new brand, “ONICHA.” Under this brand, a bottled version of one of Japan’s most popular health drinks, “Mugicha” (Barley Tea), will be released. Starting April 21, 2026 (Tuesday), it will be available sequentially at Seven-Eleven stores across Japan. This product aims to overturn the traditional image of barley tea as something “drunk solely for health” by infusing it with entertainment.
HIKAKIN established “BEE Inc.” and has been deeply involved in every step of the process, from product planning to development. Because it is an essential beverage in the daily lives of Japanese people, he pursued not only taste quality but also a “fun factor” that makes purchasers feel excited. From Seven-Eleven, an icon of Japan’s “Konbini” (convenience store) culture, a new standard for barley tea is being set.
Playful Design! The “Onippi” Character and Hidden “Omikuji” Fortunes
The most striking feature of “ONICHA Barley Tea” is its catchy package design. While conventional barley tea usually features more subdued designs, this product boldly adopts an impressive logo and an original character named “Onippi.”
There are three package designs in total, all featuring adorable visuals that make you want to collect them. Furthermore, there is a uniquely Japanese cultural element to enjoy after finishing the drink. When you peel off the label, a “Oni-mikuji” (an Omikuji or traditional Japanese fortune-telling strip) appears on the back.
- Daikichi (Excellent luck)
- Chukichi (Good luck)
- Shokichi (Small luck)
- Secret (1 type)
With four types of fortunes available, the content of the secret one is quite intriguing. This clever setup turns daily hydration into a fun Japanese Omikuji experience.
Uncompromising Taste! A Blend of Two Barley Types for Aroma and Clarity
Beyond the fun appearance, there is no compromise on the quality of the beverage itself. HIKAKIN was determined to maximize the natural flavor inherent to barley.
The ingredients are very simple, using no unnecessary additives. It utilizes only two types of barley commonly used in Japan: “Six-row barley” and “Two-row barley.” By leveraging the characteristics of each, a deep and layered flavor was achieved.
- Six-row Barley: Characterized by the roasted aroma and strong savory (umami) flavor unique to barley tea.
- Two-row Barley: Provides a clear taste and a subtle sweetness.
By carefully extracting these, the tea balances a rich roasted aroma that fills the mouth with a refreshing, crisp aftertaste. It is a high-quality Japanese barley tea perfect for meals or relaxation.
HIKAKIN’s Vision as a Father! “A Barley Tea Children Will Choose Themselves”
Behind HIKAKIN’s choice of “barley tea” is a significant life event: becoming a parent. Following the birth of his daughter, his health consciousness grew, and he began wishing for his child to drink caffeine-free, body-friendly barley tea.
However, he noticed that children often view barley tea as something they “have to drink,” rather than something they want to. He decided to evolve it into a beverage that makes them feel happy and eager to choose for themselves.
Under the passionate theme of “Changing Japan’s Barley Tea,” his creativity is reflected in every detail of the design and user experience. “ONICHA Barley Tea” aims to become a staple in the daily lives of all generations, from children to adults.
Product Details and Availability at Seven-Eleven Nationwide
“ONICHA Barley Tea” is also appealing for its affordable price, typical for Japanese convenience stores.
- Product Name: ONICHA Barley Tea
- Price: 138 JPY (approx. $0.91 USD) / 149.04 JPY including tax (approx. $0.98 USD)
- Release Date: April 21, 2026 (Tuesday)
- Seller: BEE Inc.
- Sales Area: Seven-Eleven stores across Japan
While it will be released sequentially at Seven-Eleven locations, please note that some stores may not carry it, or it may sell out due to high popularity. If you are visiting Japan, be sure to check your local store.
The “ONICHA” Entertainment Experience Spreading via SNS
Expanding beyond just a beverage, various projects are planned to roll out through official social media channels. Starting with HIKAKIN’s YouTube channel “HikakinTV,” attention is focused on updates across all platforms.
- https://x.com/onicha_jp 🇯🇵
- https://www.tiktok.com/@onicha_jp 🇯🇵
- https://www.instagram.com/onicha_jp 🇯🇵
The latest information is also updated on the official website.
“ONICHA Barley Tea” is a fusion of HIKAKIN’s passion and Seven-Eleven’s network. One sip should convey the dedication and fun poured into it. Please look forward to the release on April 21, 2026.
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