Lawson Store 100 to the Rescue for Post-New Year’s Budgets! Experience Great Deals in Japan with the “Daily Life Support Sale” Starting January 5th

Lawson Store 100, one of Japan’s konbini chains, will be holding a special campaign titled the “Daily Life Support Sale” for 16 days, from Monday, January 5th to Tuesday, January 20th, 2026.

In Japan, spending tends to increase during the year-end and New Year holidays on special meals and gifts. To support daily life after this expensive period, this sale offers many specific and easy-to-understand deals. With the continuing rise in prices, having everyday items available at affordable prices is welcome news for many people.

Lawson Store 100 operates a unique business model that blends the elements of a regular konbini with a “100-yen shop,” featuring many products sold at the affordable price of 100 yen (plus tax). This sale aims to reinforce that concept and deliver direct benefits to its customers.

Save Smartly with Three Highlight Promotions

The centerpiece of this sale is three high-profile promotions. These focus on products essential for daily meals and popular item combinations.

[Limited Quantity per Store] Classic Bananas for 100 Yen!

The ever-popular bananas, a breakfast and snack staple in Japanese households, will be sold at a special price of 100 yen (108 yen including tax) per bag every day during the period.

This promotion clearly conveys the message of “daily life support” by offering a well-known classic product at a surprising price. However, as quantities are limited at each store, it is recommended to visit earlier in the day.

Get a Free Drink with Your Onigiri or Sushi Purchase

This is a very practical promotion focusing on the habit of buying meals and drinks together. During the sale period, for every purchase of 390 yen (including tax) or more on eligible onigiri (rice balls) or various sushi items in a single transaction, you will receive a free voucher for one eligible bottled tea.

The redeemable drinks include popular green tea brands in Japan, such as “Kirin Nama Cha” and “Suntory Green Tea Iemon.” The immediate benefit of being able to use the voucher on your next purchase is very appealing. Multi-pack onigiri sets are also eligible, making this deal useful for family meals and lunches.

Super Satisfying Volume! Set Discount on Extra-Large Rice and Retort Pouch Foods

For those looking for an easy and satisfying meal, this set discount is not to be missed. When you purchase a 300g extra-large portion of rice (Uke Kita-Alps Kokunaisan Tokumori Gohan) together with an eligible retort pouch food, you will receive a 50 yen discount from the total price (including tax) for each set.

The eligible retort pouch foods are all excellent matches for rice, such as “VL Tokumori Curry” and “VL Omori Hayashi.” Retort pouch foods are a very popular type of instant food in Japan, allowing you to create a hearty dish just by heating them up. With this set, you can enjoy a filling meal easily and economically.

And There’s More! Other Welcome Deals for Daily Shopping

In addition to the main promotions above, various other measures to support daily life will be implemented during the sale period.

For example, when you purchase items from the 100-yen “Oden” series, a classic Japanese winter dish, members can receive bonus points. Additionally, at stores that feature in-store cooked fast food, small discounts are also available, such as a 10-yen discount on popular croquettes and menchi-katsu (minced meat cutlets).

Furthermore, there are other parallel promotions, such as a campaign where purchasing from the “VL Big Chuka Man (steamed bun)” series gets you a 20-yen-off coupon for your next visit, and deals where select deli items (sozai) and fresh meats come in larger portions. All of these are efforts to make daily shopping a little richer and more affordable.

This sale also allows the use of coupons from “Fukubukuro” (lucky bags) purchased during the New Year’s first sales, making it a continuous effort to support household budgets, not just a one-time event. Please take this opportunity to experience a part of Japan’s convenient and unique konbini culture.

Source (Japanese): ローソンストア100　正月明けの家計を応援！　1月5日(月)から「生活応援セール」開催　バナナ100円やお茶無料引換クーポンなどお得が盛りだくさん