A new ally to support the busy daily lives of people in Japan has arrived. Available exclusively at 7-Eleven stores across the country, the natural energy drink “BloomyPLUS,” supervised by the leading Acai company “Fruta Fruta,” is now on sale. This is a drink based on an entirely new concept that utilizes the natural nutrients of fruit.
This drink overturns the traditional image of energy drinks as being high in caffeine and sugar. Through the collaboration of Fruta Fruta—experts in Amazonian fruits—and 7-Eleven, Japan’s largest “Konbini” (convenience store) chain, they have created an ideal bottle that provides both refreshment and nutritional supplementation at the same time.
Rethinking Energy? “BloomyPLUS” Proposes a New Way to Refresh
With the recent rise in health consciousness, more people are looking for drinks made from “natural ingredients that can be consumed with peace of mind” rather than products with intense stimulants. The development team at 7-Eleven focused on the voices of those who want to refresh themselves but avoid traditional energy drinks due to health concerns.
“BloomyPLUS” is a “nutrient-rich natural energy” drink tailored to the modern lifestyle. Instead of relying on artificial stimulation, it concentrates the power of superfoods (foods with exceptionally high nutritional value) like Acai and Guava. They have pursued a flavor so delicious that even those who dislike the unique taste of typical energy drinks can enjoy it just like juice.
A Day’s Worth of Iron! The Appeal of “Acai Bowl Energy”
The first in the lineup is “Acai Bowl Energy,” inspired by the Acai Bowl (a dish of Acai smoothie topped with fruit), which is well-established as a healthy breakfast choice in Japan. Acai is known as a superfood rich in iron and polyphenols.
The most significant feature of this drink is that a single can allows you to easily consume a “full day’s supply of iron.” Even when your diet tends to be irregular due to a busy schedule, you can replenish nutrients and charge your energy through a delicious drink. Supervised by Fruta Fruta, the rich flavor of Acai and its ease of drinking are realized in an exquisite balance.
Tropical Vibes and Vitamin C! The Rich Aroma of “Guava Energy”
The second option is the vibrantly pink “Guava Energy.” Using guava, often called the “Queen of Tropical Fruits,” this drink offers a gorgeous aroma and a refreshing sweet-and-sour taste.
This version is designed to provide a “full day’s supply of Vitamin C” per can. Vitamin C is essential for beauty and health maintenance, but since it cannot be stored in the body, frequent intake is recommended. This drink is truly “killing two birds with one stone,” allowing you to refresh with a tropical scent during work breaks while delivering the nutrients your body needs.
Why “Natural” Now? A Collaboration with Fruta Fruta
Fruta Fruta, the supervisor for this project, was a key player in popularizing Acai in Japan and is a company with an overwhelming track record in importing and selling Amazonian fruits. Their know-how in utilizing ingredients merged with 7-Eleven’s ability to capture consumer needs, giving “BloomyPLUS” its high value.
By suppressing chemical aftertastes and prioritizing the natural sweetness and aroma of the fruit, it is also suitable for enjoying with meals. The concept of adding energy while maintaining health is likely to become the new standard for future energy drinks.
Stylish Design for Your Desk! The 250ml Slim Can
The package design is also highly sophisticated. The gradients based on Acai purple and Guava pink create a stylish impression that lifts your mood at the office or on the go.
The 250ml (approx. 8.45 fl oz) size is easy to finish, making it perfect for nutritional replenishment during breaks or while commuting. It’s an energy drink you can enjoy like a new accessory, designed for those who want to spend their days positively.
Available at 7-Elevens Across Japan! Key Information
Here is the essential information for getting your hands on “BloomyPLUS.”
- Product Name: BloomyPLUS Acai Bowl Energy / Guava Energy (Supervised by Fruta Fruta)
- Price: 198 yen each (approx. $1.30) / 213.84 yen including tax (approx. $1.40)
- Volume: 250ml (approx. 8.45 fl oz) per can
- Release Date: Rolling out from Tuesday, April 28
- Sales Area: 7-Eleven stores across Japan (excluding some locations)
While using high-quality fruit ingredients, it achieves the excellent cost performance expected of a convenience store.
Upgrade Your Daily Refreshment Time!
“BloomyPLUS,” exclusive to 7-Eleven, is a groundbreaking product that turns the guilt of drinking an energy drink into expectation. It is ideal for modern individuals who want to intelligently charge their energy while caring for their bodies.
For those visiting Japan after Tuesday, April 28, or those with a store nearby, be sure to check the drink section at your local 7-Eleven. Come and experience this new form of energy for yourself.
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