7-Eleven in Okinawa, Japan’s southern island paradise, is kicking off a special campaign to celebrate its 200th store in the prefecture. A lineup of products exclusive to Okinawa will be released sequentially starting October 31, 2025. This unique collection, available only for this occasion, features collaboration sweets with beloved local companies, hearty onigiri, and more.
Exclusive Products Packed with Okinawan Flavors
This celebration introduces six exclusive products that pay homage to Okinawan food culture. Each item has been carefully developed as a token of gratitude to the residents of Okinawa.
Charcoal-Grilled Beef Kalbi Onigiri
First up is the “Charcoal-Grilled Beef Kalbi Onigiri,” with an appetizing aroma of fragrant charcoal grilling. It is priced at 186 yen (200.88 yen including tax) and will be released on October 31. It’s a luxurious rice ball packed with generous amounts of beef kalbi soaked in a sweet and savory sauce, offering great satisfaction in just one piece.
Seared Mackerel Onigiri
Next, for fish lovers, is the “Seared Mackerel Onigiri.” This will also be available from October 31 for 186 yen (200.88 yen including tax). Fatty Norwegian mackerel is grilled to perfection, and the carefully flaked meat is mixed with rice. It’s a dish where the rich dashi flavor spreads, allowing you to fully enjoy the umami of the mackerel.
Ready-to-Eat Cold Macaroni & Cheese
As a slightly unusual deli item, “Ready-to-Eat Cold Macaroni & Cheese” will also be released. The price is 186 yen (200.88 yen including tax). It features a rich flavor using a luxurious blend of three types of cheese: cheddar, cream cheese, and parmesan. A secret ingredient of chicken bouillon and butter enhances its richness and umami, while a black pepper accent makes it a perfect accompaniment for alcoholic drinks.
“Yogo” Mochi Crepe, Supervised by Okinawa Morinaga Milk Industry
You can’t miss the sweets. “Yogo,” a cultured milk drink loved for generations in Okinawa, has been turned into a dessert. The “‘Yogo’ Mochi Crepe, Supervised by Okinawa Morinaga Milk Industry” will be released for 240 yen (259.20 yen including tax). A cream and jelly that replicate Yogo’s refreshing, sweet and tangy flavor are gently wrapped in a chewy white crepe. With its cute appearance, you can enjoy that nostalgic taste in a new form.
Fluffy “CAFÉ” Cream Puff, Supervised by Okinawa Morinaga Milk Industry
Also born from a collaboration with Okinawa Morinaga Milk Industry is the “Fluffy ‘CAFÉ’ Cream Puff.” It is priced at 238 yen (257.04 yen including tax). It reproduces the flavor of “Morinaga Café,” a coffee drink familiar to Okinawans, in a cream puff. The slightly bitter coffee aroma and coconut flavor are a perfect match, and a hint of salt as a secret ingredient further enhances the sweetness of the cream. The aftertaste is refreshing, making it a treat you won’t tire of, even with its generous filling.
American Crunch Chocolate Roll
From the bread category comes the “American Crunch Chocolate Roll.” This product is a pastry version of “American Crunch,” a long-selling ice cream from Okinawa Meiji Milk Industry. The price is 186 yen (200.88 yen including tax). It’s topped with so much of two types of crunch that it spills over, and a crunchy texture fills your mouth with every bite. It’s filled with a generous amount of refreshingly sweet cream, ensuring a luxurious taste to the very end.
Limited to 7,110 Pieces! Special Collaboration T-Shirt with Orion Beer
A highlight of this celebration is the exclusive original T-shirt created in collaboration with Okinawa’s representative company, “Orion Beer.” The refreshing white fabric features a design with the Orion Beer logo and 7-Eleven motifs, resulting in a casual shirt perfect for everyday wear. It is priced at 2,500 yen (2,750 yen including tax) and available in four sizes: S, M, L, and XL. Sales start at 9:00 AM on October 31, but as it’s limited to 7,110 pieces, those who want to get one as a souvenir of their visit to Okinawa are advised to check early.
Packed with Savings! Concurrent Anniversary Campaigns
To coincide with the release of the limited-edition products, various campaigns will be held at 7-Eleven stores in Okinawa. There are plenty of great deals that are easy for travelers to take advantage of.
Save with a Bundle Purchase
For three days, from October 31 to November 2, a sale will offer a 70-yen discount when you purchase two eligible items together. This applies to onigiri and sushi priced under 400 yen (before tax), select sweets, and select breads. It’s the perfect opportunity to try a few different items that catch your eye.
Date-Specific! Unmissable 70-Yen Off Sale
On specific dates, even better deals await. On October 31 only, the “Sauce-in Chicken Bar (Cheese Sauce)” will be 70 yen off, and on November 1 only, the popular “Curry Bread” will also be 70 yen off its regular price. This is a chance to enjoy popular items at a fantastic price.
Teaming Up with Local Companies! Manufacturer Collaboration Campaigns
Furthermore, many collaboration campaigns with local Okinawan manufacturers will be held. You can enjoy unique Okinawan combinations, such as receiving a discount coupon for a select drink when you buy two Okinawa Morinaga Milk collaboration sweets, or getting a discount when you buy the Okinawa Meiji Milk collaboration bread and milk set. There are also many other promotions to enjoy Okinawan flavors at a discount, like set-discounts with Okinawa Pokka Corporation’s sanpin-cha (jasmine tea) and discounts on Blue Seal ice cream.
All the products introduced here will be sold exclusively at 7-Eleven stores in Okinawa Prefecture. It’s a very attractive lineup that reflects the unique food culture of the land and strong ties with local companies. If you have the chance to visit Okinawa during this period, why not stop by a nearby 7-Eleven and experience these special flavors?
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