In Imabari City, Ehime Prefecture, Japan, there once stood the legendary eatery “Tatsu,” beloved by many. The flavors of this beloved restaurant, which closed its doors to much regret, are now being revived at Seven-Eleven, Japan’s major convenience store chain. This is not just the launch of a new product. It’s a special event fulfilling the local people’s wish to “taste that flavor once more.”Starting today, Sunday, January 18, 2026, it is available exclusively at 7-Eleven stores in Okayama Prefecture in Western Japan and the Shikoku region (Ehime, Kagawa, Tokushima, and Kochi Prefectures).
This project was realized through collaboration with the popular program “Mogitate TV” on Nankai Broadcasting, Ehime Prefecture’s local TV station.Local media and a convenience store joined forces to revive a “delicious memory” etched in people’s minds. For fans who remember it, it’s nostalgic; for first-timers, it’s a precious chance to experience a legendary Japanese flavor.
What is the Katsudon from Ehime’s Famous Imabari Restaurant “Tatsu”?
The product being released is the “Katsudon from Ehime Imabari’s Famous Restaurant ‘Tatsu'”.The retail price is 698 yen (753.84 yen including tax). Katsudon is a classic Japanese rice bowl dish featuring fried pork cutlet (tonkatsu) and onions simmered in a soy sauce-based broth, topped with a poached egg.
The defining feature of this product is its faithful recreation of the flavor from the now-closed renowned restaurant. It’s packed with attention to detail: the rich aroma of the dashi broth, the thickness of the cutlet, and the perfectly cooked egg. It’s a bowl imbued with the memories of the former owner and regular customers.
Sales are limited to Okayama Prefecture and the four prefectures of the Shikoku region.Since it’s not available nationwide, it’s a special treat only for travelers and residents visiting these areas. Due to its popularity, it might sell out on launch day, but we encourage you to look for it in stores.
App Campaign for Extra Savings
To coincide with the release of this revived Katsudon, a campaign using the official 7-Eleven app will also run. This is great news for those staying in the target areas (Okayama, Kagawa, Tokushima, Kochi, and Ehime prefectures).
The campaign is simple: If your registered address is within the target areas, every time you purchase a bento box priced at ¥301 or more (excluding tax), you’ll receive a ¥50 discount coupon for your next purchase. The campaign runs from today until Monday, February 2nd, matching the product’s sales period. Coupons can be used until Monday, February 9th.
Eligible items are those found in the bento section. Please note that noodle dishes, gratins, frozen foods, etc., are excluded. The “Tatsu” katsu donburi (pork cutlet rice bowl) released this time is, of course, included.
To participate, simply present your Seven-Eleven app member code (barcode) at the register when purchasing the item. Be sure to present it before payment. If you present the code after payment is complete, the coupon will not be issued.
Payment methods include cash, as well as electronic money (nanaco) registered in the app, credit cards, PayPay, and more. However, simply using contactless credit card payment may not always trigger the benefit, so remember to show the staff the member code screen in the app.
Coupons will arrive in the app within 24 hours after purchase. Even if you buy multiple bento boxes at once, you’ll receive a coupon for each item purchased, making it a smart way to buy for family or friends.You can check your received coupons via the “Notifications” or “Coupons” screen within the app.
This initiative combines the desire to “enjoy nostalgic flavors” with the practicality of “shopping affordably.” Signature dishes from now-closed renowned restaurants have been revived in the convenient setting of modern convenience stores. If you live in the Okayama or Shikoku areas, or are traveling through, be sure to experience these legendary flavors at your nearest 7-Eleven.
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