Morinaga & Co.’s nationally beloved soft candy, “HI-CHEW,” is celebrating its 50th anniversary this year. To commemorate this milestone, a special collaboration with 7-Eleven in Japan has been launched. In an exciting twist, the “HI-CHEW flavor we most want to see released now,” chosen by a vote among 7-Eleven employees, has been brought to life as “HI-CHEW <Galaxy Apple Flavor>”. It will be rolled out sequentially at stores nationwide across Japan starting from Tuesday, December 9, 2025.
“HI-CHEW <Galaxy Apple Flavor>” Release Information
Price: 140 JPY (151.20 JPY including tax)
Release Date: Sequentially from Tuesday, December 9, 2025
Available at: 7-Eleven stores nationwide across Japan
Manufacturer: Morinaga & Co., Ltd.
A Dream Flavor Chosen by Over 12,000 Employees
The new “Galaxy Apple Flavor” is more than just another product. As part of the 50th-anniversary celebration for HI-CHEW, a massive survey was conducted among 12,594 employees working at 7-Eleven in Japan to decide on the “HI-CHEW flavor we most want to see released now.”
The flavor that these staff members—who interact with countless customers and stand on the front lines of sales every day—found most appealing among numerous candidates was none other than “Galaxy Apple.” It is truly an eagerly awaited flavor born directly from the voices in the field.
Born in 1975, “HI-CHEW” captivated everyone from children to adults all across Japan with its unique, juicy texture that’s neither gum nor caramel. Today, its popularity has crossed borders, and it has become one of Japan’s representative confections (snack) with many fans overseas. Even within HI-CHEW’s long history, this collaboration is a particularly unique endeavor.
A Fruit from Space? The Uncharted Flavor of “Galaxy Apple”
The concept behind this product is “an imaginary fruit that might be cultivated somewhere in outer space.” Its name is “Galaxy Apple.”
From the moment you open the package, you are pulled into its unique world. The base is the refreshing tartness of green apple, to which a rich sweetness reminiscent of honey and a faint aroma of spice add an exquisite accent.
It’s fruity upon the first bite, but as you chew, a deeper, more complex flavor unfolds, creating a wondrous sensation as if you are “biting into an unknown fruit.” This unforgettable and addictive taste is perhaps the very reason it captured the hearts of so many 7-Eleven employees.
Find the Special 50th Anniversary Flavor at Your Nearest 7-Eleven
Convenience stores in Japan are true hubs of trendsetting, where new products rotate with astonishing speed. Even so, a product developed based on a large-scale employee survey like this is exceedingly rare and carries a special significance.
According to a representative, this product is a creation they are proud of, filled with both the trustworthiness of being “chosen by 7-Eleven staff” and the excitement for the unknown “Galaxy Apple” flavor. The space-themed packaging, designed to be irresistibly eye-catching, is another one of its key attractions.
If you are currently in Japan or planning a trip here, be sure to take this opportunity to stop by a nearby 7-Eleven. Why not experience this special, limited-time cosmic journey, brought to you by the 50-year history of HI-CHEW, for yourself?
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