Starting March 30, 2026, the new sweet “7 Cafe Rich Strawberry (Koichigo) Fondue Butter State’s Cookie” has been released sequentially at 7-Eleven and Ito-Yokado stores across Japan (excluding Okinawa). This product is a collaboration between “Ginnobudo,” a highly popular famous Western confectionery brand in Japan, and 7-Eleven.
The biggest attraction is the rich composition with a butter content of 34%, which overturns the common sense of ordinary cookies. Furthermore, it is luxuriously coated with spring-like sweet and sour strawberry chocolate, making it a perfect treat for yourself.
Exclusive Collaboration between Japan’s Famous Brand “Ginnobudo” and 7-Eleven
Within 7-Eleven’s private brand “Seven Cafe,” the “Butter State’s” series is particularly supported for its high quality. This series was developed using the techniques of the prestigious brand “Ginnobudo,” which operates the butter sweets specialty store “BUTTER STATE’s.”
“Ginnobudo” is a Western confectionery brand that has been loved in Japan for a long time, and the fact that its authentic taste can be easily purchased at a Konbini (Japanese convenience store) is big news for Japanese sweets fans. This new release is themed around strawberries to match the spring season, and the mellow aroma of butter and strawberry that spreads the moment you open the package creates a luxurious feeling.
The Secret of the Unique “Butter Avalanche Melting Method” and Rich Strawberry Chocolate
The reason these cookies are surprisingly delicious lies in the unique “Butter Avalanche Melting Method” (Butter Nadare Toroke Seiho). More than one-third (approx. 34%) of the entire dough is kneaded with fermented butter, and the butter overflows during baking, creating a unique texture. With every bite, the richness of the fermented butter spreads throughout your mouth.
Furthermore, this time, that rich dough is fondue-coated (wrapped) in “Rich Strawberry Chocolate” containing 40% strawberry (fresh equivalent). The rich butter flavor and the fresh sweet and sour taste of the strawberries melt together in a perfect balance. It is a special combination that can only be tasted at this time when strawberries are in season.
Easy to Eat with the “Happy 3-Piece” Design, a Japanese Innovation
The thickness and satisfying chew of the Butter State’s Cookie are part of its charm. On the other hand, in response to the need for “eating a little at a time,” a detailed Japanese-style innovation has been applied. That is the unique “Happy 3-Piece” design.
Despite its thickness, this cookie is designed so that it can be cleanly divided into three pieces just by holding it with both hands and lightly pressing the top. You can enjoy the luxurious texture by taking a large bite as it is, or you can break it into three pieces and savor it carefully in bite-sized portions. You can enjoy it in a style that suits your preference.
The Worldview Proposed by the Butter Sweets Specialty Store “BUTTER STATE’s”
“BUTTER STATE’s by Ginnobudo” is a brand where pastry chefs have pursued the deliciousness of butter to the limit. As the brand name suggests, it develops sweets filled with love and passion for butter, just like a “United States of Butter.”
That philosophy is also inherited in this joint development product with 7-Eleven. Much trial and error went into providing a premium experience that could previously only be tasted at specialty stores at a familiar Konbini. This “Rich Strawberry Fondue” can be said to be the culmination of those efforts.
Product Details and Sales Information for “Rich Strawberry Fondue”
The details of the “7 Cafe Rich Strawberry Fondue Butter State’s Cookie” are as follows:
- Product Name: 7 Cafe Rich Strawberry Fondue Butter State’s Cookie
- Price: 397 yen including tax (approx. $2.65 USD) (Base price 368 yen (approx. $2.45 USD))
- Contents: 3 individually wrapped pieces
- Release Date: Starting sequentially from Monday, March 30, 2026
- Sales Region: 7-Eleven, Ito-Yokado, York Mart, etc., throughout Japan (excluding Okinawa)
Since they are individually wrapped, they are suitable for breaks at the office or sharing with friends. If you enjoy them with Seven Cafe’s authentic coffee, your home will transform into a luxurious space like a cafe.
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