Starting at 10:00 AM on April 30, 7-Eleven stores across Japan will launch a campaign where you can receive a limited edition mini sticker of the popular ice cream “Coolish.” This special promotion celebrates “Ice Cream Day” on May 9. By purchasing two eligible Coolish products, you can get one exclusive sticker that is only available at locations within Japan.
Adorable 3D Texture! Japan-Exclusive “Mini Stickers”
The giveaway item for this campaign is the “Original Coolish Mini Sticker,” designed with the motif of the Coolish squeeze pouch container.
The most notable feature is the “puku-tto” (puffy) 3D texture mentioned in the theme. These thick, embossed stickers are incredibly popular among Japanese youth as decoration items for the back of smartphone cases or for personalizing gadgets.
Here are the details of the sticker:
- Design: 1 type (Theme: “#DreamPackagePuffyHappiness”)
- Size: Approx. 70mm (2.76 in) width × 62mm (2.44 in) height
- Limited Quantity: Only the first 30 customers per store
With only 30 stickers available at each store, they are expected to run out quickly. If you want to ensure you get one, we recommend visiting a 7-Eleven in Japan right when the campaign starts at 10:00 AM on April 30.
Two Eligible Flavors: Vanilla and Muscat
The campaign targets the classic and popular flavors of the Coolish series, which has been long-loved in Japan. You can choose any combination of the two.
Lotte Coolish Vanilla
This is the most basic flavor of Coolish, famously known as “drinkable ice cream.”
- Price: 180 yen (approx. $1.20) / 194.40 yen including tax (approx. $1.30)
- Features: Contains micro-ice crystals, offering a unique, crunchy, and refreshing texture.
While it is quite firm right out of the freezer, the “Japanese way” to enjoy it is to knead the pouch with your hands to soften it before drinking. It features a rich vanilla taste balanced by a clean finish thanks to the ice.
Lotte Coolish Muscat
This is the perfect flavor for those seeking a fruity and refreshing sensation.
- Price: 180 yen (approx. $1.20) / 194.40 yen including tax (approx. $1.30)
- Features: Characterized by the elegant aroma and juicy fruitiness of Muscat grapes.
It offers a luxurious sensation, almost like drinking a fine sorbet. It is a staple of the Japanese summer, perfect for refreshing yourself during work or while sightseeing.
How to Participate and Important Notes
Follow these steps at any 7-Eleven store in Japan:
- Pick two eligible Coolish products from the ice cream section.
- Take one “Campaign Mini Sticker” from the display in the store.
- Bring the two ice creams and the one sticker to the register to pay.
Depending on the store, the stickers might be handed out at the register or exchanged for a dedicated voucher. Please check the promotional signs inside the store for specific guidance.
The campaign runs from 10:00 AM on Thursday, April 30, until Wednesday, May 13, but will end as soon as the stock of stickers is depleted. Due to the popularity of such promotions, many stores are expected to finish distribution within just a few days.
Experience “Ice Cream Day” in Japan
The reason behind this campaign is that May 9 is “Ice Cream Day” in Japan. It was established in 1964 to commemorate the start of the ice cream season.
Japanese “Konbini” (convenience stores) are very active in hosting these small seasonal events and distributing limited-edition goods. A cute sticker that looks like a miniature version of the Coolish package makes for a unique souvenir or a great memory of your trip to Japan.
If you are staying in Japan during the Golden Week holidays, stop by a nearby 7-Eleven to grab a cold Coolish and a limited-edition sticker to experience Japanese convenience store culture!
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