7-Eleven Japan is set to launch three new dessert items featuring Matcha (Japanese powdered green tea) to celebrate the arrival of the “Shincha” (new tea) harvest season. Starting April 28, 2026, these treats will be introduced sequentially at stores across Japan. This year’s lineup highlights the rich aroma of Matcha combined with the unique, highly popular Japanese textures of “fuwa-fuwa” (light and fluffy) and “mochi-mochi” (soft and chewy).
Ahead of “Matcha Shincha Day” on May 22, these sweets celebrate the sophisticated, bittersweet charm of Matcha. Here is a detailed look at these seasonal exclusives that offer the high quality expected from a Japanese convenience store, or “Konbini.”
Cloud-Dora: Red Bean & Matcha Whipped Cream — An Astonishingly “Fuwa-Fuwa” Texture Created by Meringue
The highlight of the collection is the “Cloud-Dora Red Bean & Matcha Whipped Cream,” the second installment in the popular “Cloud-Dora” series known for its overwhelming cloud-like fluffiness. This product reflects a commitment to ingredients and techniques reminiscent of traditional Japanese craftsmanship.
- Product Name: Cloud-Dora Red Bean & Matcha Whipped Cream
- Price: 288 yen (approx. $1.92) / 311.04 yen including tax (approx. $2.07)
- Release Date: Rolling out from Tuesday, April 28
- Sales Area: Nationwide Japan (excluding Okinawa Prefecture)
The most striking feature is the unique dough. By using a “separated-egg method” where egg whites are beaten into a meringue and then baked slowly at a low temperature in an oven, they have achieved a thickness and fluffiness that redefines the concept of “Dorayaki” (a traditional Japanese pancake-like confection).
The filling features whipped cream made with “Uji Matcha,” a variety favored by historic tea houses in Kyoto, paired with “Tsubuan” (sweet red bean paste with whole beans) made from Hokkaido Tokachi azuki beans. The elegant bitterness of the Matcha and the clean sweetness of the red beans harmonize perfectly.
Puru-Mochi Kinako Warabi Matcha Cream: A Three-Layered Treat of Traditional Japanese Ingredients
Next is the “Puru-Mochi Kinako Warabi Matcha Cream,” which offers a delightful combination of “puru-puru” (jiggly) and “mochi-mochi” (chewy) mouthfeels. This item perfectly balances Matcha with “Kinako” (roasted soybean powder).
- Product Name: Puru-Mochi Kinako Warabi Matcha Cream
- Price: 170 yen (approx. $1.13) / 183.60 yen including tax (approx. $1.22)
- Release Date: Rolling out from Tuesday, April 28
- Sales Area: Nationwide Japan (excluding Okinawa Prefecture)
The charm of this sweet lies in its carefully calculated three-layer structure. Matcha cream and a rich “Kuromitsu” (black sugar syrup) sauce are encased within a “Warabi-mochi” dough (a jelly-like confection made from bracken starch).
The entire treat is dusted with fragrant Kinako. With one bite, the bittersweet and creamy Matcha overflows, followed by the deep, lingering richness of the black sugar syrup. The overlapping traditional Japanese ingredients create a profound depth of flavor.
O-Matcha Cream Moko: The Perfect Balance of Chewy Dough and Intense Matcha
From 7-Eleven’s popular “Moko” series comes the long-awaited new flavor, “O-Matcha Cream Moko.”
- Product Name: O-Matcha Cream Moko
- Price: 230 yen (approx. $1.53) / 248.40 yen including tax (approx. $1.66)
- Release Date: Rolling out from Tuesday, May 5
- Sales Area: Nationwide Japan (excluding Okinawa Prefecture)
The “Moko” series is best known for its unique, chewy (“mochi-mochi”) dough, which sets it apart from typical cream puffs. This dough, made using 7-Eleven’s proprietary method, is generously filled with an intense Matcha cream.
The “O-Matcha Cream” is a mellow blend where the strong flavor of Matcha harmonizes with the richness of milk. While it lets the power of the Matcha shine through, the gentleness of the milk wraps the flavor profile, making it enjoyable for everyone. It is the perfect post-Golden Week (Japan’s spring holiday season) reward for yourself.
7-Eleven’s Passion for the May 22 “Matcha Shincha Day”
All three products are designed to maximize the “aroma” and “texture” of Matcha. Developers at 7-Eleven stated they focused on the specific consistency of each item to ensure customers enjoy Matcha in its most delicious form during the new tea season.
Timed for the run-up to “Matcha Shincha Day” on May 22, these sweets are perfect for when you want to enjoy a little bit of luxury in your daily life in Japan.
Experience how these popular series—”Cloud-Dora,” “Puru-Mochi Warabi,” and “Moko”—fuse with the traditional ingredient of Matcha. Be sure to check them out at 7-Eleven stores across Japan!
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