Starting May 7, 2026, 7-Eleven Japan will launch a three-day “Appreciation Sale,” offering selected breads for just 108 yen (approx. $0.70) including tax during morning hours. This special super sale runs for only six hours each day, from 5:00 AM to 11:00 AM. Prices have been significantly slashed from their regular Japanese retail rates, providing six popular varieties for the surprisingly low price of 100 yen (108 yen with tax). It is a high-quality lineup typical of Japanese convenience stores (Konbini), perfect for a morning energy boost.
6 Classic Favorites Available Nationwide (Excluding Hokkaido & Okinawa)
First, let’s look at the items available at 7-Eleven stores across Japan, excluding Hokkaido and Okinawa Prefectures. The lineup features classic, popular menu items beloved in Japanese households at an incredible value.
Soft Croquette Bun with Savory Sauce
The “Soft Croquette Bun with Savory Sauce” offers the biggest discount in this sale. Normally priced at 168 yen (approx. $1.09, 181.44 yen w/ tax), it drops to just 100 yen (approx. $0.70, 108 yen w/ tax). A massive 68-yen discount provides overwhelming cost performance. The combination of a voluminous croquette (a fried potato patty) coated in a rich, flavorful sauce and soft bread dough is outstanding.
Sweet Corn and Mayonnaise Bread
A staple of Japanese “Sōzai-pan” (savory bread), the “Sweet Corn and Mayonnaise Bread” is also included. Usually 158 yen (approx. $1.02, 170.64 yen w/ tax), it can now be purchased for 100 yen (approx. $0.70, 108 yen w/ tax). This item is a Japanese breakfast essential, featuring the natural sweetness of corn paired with the richness of mayonnaise.
French Bread with Sweet Condensed Milk Cream
For those with a sweet tooth, the “French Bread with Sweet Condensed Milk Cream” is highly recommended. The price has been lowered from the usual 148 yen (approx. $0.96, 159.84 yen w/ tax) to 100 yen (approx. $0.70, 108 yen w/ tax). This fragrant, toasted French bread sandwiching rich condensed milk cream pairs perfectly with coffee.
Crispy Sausage Roll
The “Crispy Sausage Roll” will be reduced from 128 yen (approx. $0.83, 138.24 yen w/ tax) to 100 yen (approx. $0.70, 108 yen w/ tax). While already affordable, the clear 100-yen price point is a major draw. As the name suggests, you can enjoy the “snappy” texture of the sausage.
“Coppe-pan” with Egg Salad
The “Coppe-pan” (a traditional Japanese soft roll) with Egg Salad, a simple and enduringly popular choice, is also discounted from 128 yen (approx. $0.83, 138.24 yen w/ tax) to 100 yen (approx. $0.70, 108 yen w/ tax). Stuffed with plenty of egg salad, it offers a timeless, delicious flavor.
Fluffy Pull-Apart Bread with Chocolate Cream
The “Fluffy Pull-Apart Bread with Chocolate Cream” goes from 158 yen (approx. $1.02, 170.64 yen w/ tax) down to 100 yen (approx. $0.70, 108 yen w/ tax). This unique bread features a soft and chewy texture that you can pull apart by hand. Filled with rich chocolate cream, it is ideal for sharing with friends or family.
Hokkaido Area Only! A Regional Lineup Tailored to Local Tastes
In Hokkaido, 7-Eleven will feature a unique lineup tailored to regional preferences. While it includes items with different names, such as the “Fluffy Coppe Egg Salad,” all discounted prices are unified at 100 yen (approx. $0.70, 108 yen w/ tax).
Okinawa Area: Even More Unique! Local Favorites for 108 Yen
The 7-Eleven stores in Okinawa Prefecture have a distinct lineup that differs greatly from other areas. The chance to enjoy regional flavors for just 108 yen is also a great perk for travelers.
Soy Sauce Flavored Corn and Mayonnaise Bread
Okinawa’s exclusive “Soy Sauce Flavored Corn and Mayonnaise Bread” drops from 168 yen (approx. $1.09, 181.44 yen w/ tax) to 100 yen (approx. $0.70, 108 yen w/ tax). The savory aroma of soy sauce further enhances the flavors of the corn and mayonnaise.
Chocolate Stick Bread (“Choco-bo”)
A local staple, the “Chocolate Stick Bread,” is also included. Normally 158 yen (approx. $1.02, 170.64 yen w/ tax), it becomes 100 yen (approx. $0.70, 108 yen w/ tax), saving you 58 yen. This popular item is easy to eat on the go and offers a satisfying chocolate experience.
Tuna and Mayonnaise Soft Roll
The “Tuna and Mayonnaise Soft Roll” is reduced from 130 yen (approx. $0.84, 140.40 yen w/ tax) to 100 yen (approx. $0.70, 108 yen w/ tax). The combination of moist bread and Japan’s ever-popular tuna mayonnaise is perfect for a light breakfast.
Pull-Apart Butterscotch Bread
The “Pull-Apart Butterscotch Bread,” usually 168 yen (approx. $1.09, 181.44 yen w/ tax), is now available at the bargain price of 100 yen (approx. $0.70, 108 yen w/ tax). This highly satisfying bread features a buttery aroma and is fun to pull apart as you eat.
Fluffy Pull-Apart Bread with Chocolate Cream (Okinawa Edition)
The “Fluffy Pull-Apart Bread with Chocolate Cream” is also discounted from 158 yen (approx. $1.02, 170.64 yen w/ tax) to 100 yen (approx. $0.70, 108 yen w/ tax). This popular style can be enjoyed for a great deal in Okinawa as well.
A total of six varieties across each region will be available for a uniform 108 yen.
Tips for Savvy Shopping: Morning Campaign Notes
Here are some key points to maximize your benefit from this “Appreciation Sale”:
- Be Mindful of the Time: The campaign is strictly from 5:00 AM to 11:00 AM. Prices return to normal after 11:00 AM.
- In-Store Purchase Only: This sale applies only to purchases made at physical stores. Orders via the “7NOW” delivery app or website are not eligible.
- Stock Availability: Availability may vary by store, and items may sell out. Arriving early is recommended to secure your favorite breads.
- Use with Coupons: The sale can be combined with coupons from the official 7-Eleven app, offering an even better deal.
- Seven Meal: The “Seven Meal” pre-order service is also included in the campaign.
This “Appreciation Sale” is part of 7-Eleven’s Founding Anniversary celebrations. Amidst rising prices, this is a fantastic opportunity to purchase high-quality bread for just 108 yen—roughly equivalent to one dollar. Enjoy a wonderful breakfast at a Japanese 7-Eleven during these three days starting May 7!
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