Genshin Impact, the globally popular open-world RPG, has announced a special collaboration campaign with major Japanese confectionery maker Meiji and the leading Japanese convenience store chain, Lawson. Titled “Winter’s Warmth ~A Reward from the Moon~,” this event will kick off at Lawson stores all across Japan starting Tuesday, January 20, 2026. Fans won’t want to miss the original merchandise and limited-edition food featuring newly drawn illustrations.
This campaign is a perfect example of how closely Japanese pop culture is intertwined with daily life. The experience of characters leaping out from the game world to become products available at a familiar Konbini captivates many fans. You can find more details about the campaign on the official website.
First-Come, First-Served & Limited Quantity! Get Your Original Clear Files
One of the highlights of the campaign is the original clear files being distributed on a first-come, first-served, and limited-quantity basis. In Japan, these clear files are not just for the practical purpose of organizing documents; they are also highly sought-after collectible items featuring popular characters.
The campaign period runs from 7:00 AM on Tuesday, January 20, 2026, to Monday, February 2, 2026, but it will end as soon as the prizes run out, so checking early is recommended.
To get one, simply purchase three eligible Meiji snack items at once. At the time of purchase, you can choose one clear file from seven different designs. The beautiful designs featuring the characters are of such high quality that even non-fans will want to have one.
As a note, there is a limit of one of each type of prize per person, per store visit, for a total of seven files. Also, please be aware that Natural Lawson, Lawson Store 100, and payments made via “Lawson Smartphone Register” are not eligible for this campaign, so be sure to check which stores you visit.
Original Food You Can Only Savor with This Collaboration!
This collaboration also features original food inspired by the world of Genshin Impact. Of particular note are the collaboration products with “Meltykiss,” a winter-limited chocolate long-loved in Japan from Meiji. As its name suggests, Meltykiss is known for its melt-in-your-mouth texture, like snow, making it the perfect chocolate for the cold season.
These original products will begin appearing in stores on Tuesday, January 20, 2026, but delivery times may vary by store, so the start of sales could differ slightly. As they are available in limited quantities, it’s a good idea to grab them as soon as you find them.
Meltykiss (Rich Strawberry)
First up is the “Rich Strawberry” flavor, with its charming sweet-and-sour taste. The price is ¥899 (tax included). The packaging features Genshin Impact characters, and inside, one of two types of original clear cards is randomly included. The fruity aroma of strawberries and the creamy texture of Meltykiss are a perfect match.
Meltykiss (Rich Matcha)
Next is the “Rich Matcha” flavor, unique to Japan. The price is also ¥899 (tax included). Matcha is a very popular flavor in Japanese sweets, loved by many for its slight bitterness and deep aroma. This product also comes with one of two types of original clear cards randomly included. Enjoy a sophisticated taste woven from authentic matcha flavor and the sweetness of chocolate.
Meltykiss (Premium Chocolat)
Finally, for chocolate lovers, there’s the classic “Premium Chocolat.” The price is ¥899 (tax included). This flavor allows you to enjoy the rich taste of cacao and the signature smooth texture of Meltykiss in its purest form. It also comes with one of two types of original clear cards.
Good News for Game Fans! Get In-Game Items with Your Purchase
Furthermore, purchasing these original food items comes with a serial code for deluxe in-game items for Genshin Impact. This is an incredibly exciting bonus for fans, connecting a physical purchase with a digital gaming experience.
The items you can get are all helpful for your adventure, including “Primogem x20,” “Hero’s Wit x3,” “Cube Trick x1,” “Afternoon Tea x1,” and “Seabird’s Respite x1.” Not only can you enjoy the products, but you can also enhance your gameplay.
When You Visit Japan, Head to a Lawson!
This Genshin Impact, Meiji, and Lawson collaboration symbolizes that Japanese Konbini are not just retail stores but also hubs for entertainment. If you happen to be in Japan during this period, be sure to stop by a nearby Lawson and experience this special campaign for yourself. It would also make a fantastic souvenir for any game fan.
Source (Japanese): 『原神』×「明治」コラボキャンペーン「冬のぬくもり～お月様のご褒美～」を1月20日より開催！ローソンで描き下ろしイラストのオリジナルグッズやフードを手に入れよう！
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