A special collaboration campaign has launched at “Lawson,” a major Japanese Konbini (convenience store) chain, featuring the globally popular open-world RPG Genshin Impact. Starting Monday, March 16, 2026, customers who purchase eligible “PlayStation® Store Cards” and apply can enter a lottery to win luxurious limited-edition items available only through this campaign.
For PlayStation® users, Store Cards are essential prepaid tools for purchasing new games or topping up in-game currency. This campaign offers a perfect opportunity to snag exclusive Genshin Impact gear while performing your usual top-ups.
Luxury Prize: “Genshin Impact” Limited Edition Controller
The highlight of this campaign is a special model of the official PlayStation®5 controller.
- Prize Name: DualSense® Wireless Controller “Genshin Impact” Limited Edition
- Number of Winners: 30 people (via lottery)
The “DualSense® Wireless Controller ‘Genshin Impact’ Limited Edition” features a unique design reflecting the game’s world. With only 30 units available, it is expected to become a highly valuable collector’s item.
Campaign Overview and Eligible Cards
To participate, you must purchase eligible cards at Lawson stores across Japan and apply via the dedicated campaign website. Use the “barcode number” found on the back of the purchased card to enter.
Eligible PlayStation® Store Cards
The following two denominations are eligible. Please check the physical cards displayed on the store racks before purchasing.
- PlayStation® Store Card: 10,000 Yen (approx. $67.11 USD)
- PlayStation® Store Card: 15,000 Yen (approx. $100.67 USD)
[Note] The following cards are NOT eligible:
- “Variable Cards” where you can specify a custom amount.
- Digital gift cards.
- Store tickets purchased via the in-store “Loppi” multi-terminal.
To ensure a valid entry, you must purchase a physical card with the pre-printed amount of either 10,000 or 15,000 Yen.
Schedule and Participating Stores
The campaign is divided into a “Purchase Period” and an “Entry Period.” Please be mindful of the timing when buying your card.
- Purchase Period: Monday, March 16, 2026 – Sunday, March 29, 2026
- Entry Period: Monday, March 16, 2026 – Monday, March 30, 2026
Cards purchased on Monday, March 30, will not be eligible for the campaign, even if it is within the entry period. Be sure to obtain your card by Sunday, March 29.
Participating Stores
The campaign is valid at the following Lawson Group stores across Japan:
- Lawson: Japan’s representative convenience store chain.
- Natural Lawson: Stores focusing on health and beauty-themed products.
- Lawson Store 100: A 100-yen shop format that also carries fresh food.
Please note that some stores may not carry the cards; check the card racks in-store for availability.
Important Entry Notes and Support
- Number of Entries: You may enter as many times as you like. Purchasing multiple eligible cards increases your chances of winning (one entry per eligible card).
- Winner Notification: Winners will receive a notification via their registered email address after mid-April 2026.
- Prize Shipping: Scheduled for late April 2026.
- Precautions: PlayStation® Store Cards cannot be returned, refunded, or exchanged after purchase. Please double-check the amount before heading to the register.
For further details and to access the application form, please visit the Campaign Special Website 🇯🇵.
Post a Comment