Japanese convenience stores, or konbini, are not just places to buy a quick meal. They are hubs of daily life where you can also find high-quality daily necessities and clothing. In particular, the apparel brand “Convenience Wear” developed by FamilyMart is known for its high quality. Starting Friday, January 23, 2026, the popular “Zip-Up Jacket” and “Jogger Pants” series—which has sold over 150,000 units—will feature a new color: Beige. Additionally, a sale offering selected items at half price will begin on Tuesday, February 3. Here is a detailed look at this news, which symbolizes the evolution of Japanese convenience store culture.
A Zip-Up Jacket Combining Function and Design
First, let’s introduce the jacket releasing on Friday, January 23, 2026. Previously available only in “Black,” the lineup now includes the new “Beige.” The price is 3,990 yen (tax included). It is available in sizes M and L.
The feature of this jacket lies in its high functionality. It adopts materials that are water-repellent, provide UV protection, and offer stretchability for ease of movement. As a result, it is incredibly comfortable to wear. In terms of design, the gathers on the sleeves are a distinctive feature. This elevates it beyond mere workwear or sportswear, enhancing its appeal as a fashion item. It is a convenient piece that can be worn daily, regardless of gender or occasion.
Jogger Pants Enjoyable as a Matching Set
On the same day as the jacket, “Jogger Pants” will also be released. These will also be available in the new “Beige” color in addition to the existing “Black.” The price is 2,990 yen (tax included). Like the jacket, they come in sizes M and L.
Like the jacket, the pants feature water-repellent, UV-cut, and stretch functions. The waist and ankles are elasticated, allowing for a relaxed fit. At the same time, the silhouette is beautifully tailored. If you wear the jacket and pants together as a “setup,” you can achieve a sophisticated style that looks nothing like something bought at a convenience store. Since these new colors are limited in quantity, we recommend visiting a store early if you are interested.
Surprising Half-Price Sale Starts February 3
Following the release of the new products, there is some money-saving news. From Tuesday, February 3, to Saturday, February 28, 2026, a “Clearance Sale” will be held at FamilyMarts nationwide in Japan. During this period, selected items will be 50% off—meaning you can buy them at half price.
Items targeted for the sale include the “REHEAT” series, “Cotton Cardigans (White, Black),” and “Low Gauge Socks (White Mocha, Brown Mix).” Since February in Japan is still cold, this is a perfect opportunity to get these warm items cheaply. Eligible products will have a special sticker attached, so please use that as a guide when looking in the store. If you want to prepare new clothes for spring, be sure to check out the actual items at a FamilyMart in Japan.
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