Starting Tuesday, January 6, 2026, a special collaboration campaign with “Pretty Guardian Sailor Moon” will be held at Lawson, a Japanese Konbini store. This is an irresistible event for fans, where you can receive one “Original Hair Accessory” for free when you purchase any three eligible Meiji snacks.
By the way, the “Meiji × Sailor Moon” campaign isn’t just happening at Lawson—it’s also running at FamilyMart and 7-Eleven. Each store has different merchandise, so be sure to check them out.
Purchase 3 Eligible Items to Get an “Original Acrylic Hair Tie”!
The main highlight of the campaign is, without a doubt, the original hair accessories available exclusively at Lawson. The lineup includes a total of 10 different designs, featuring motifs of the Sailor Guardians’ guardian star marks and key items that appear in the series.
This campaign will run for a limited time, from 7:00 AM on Tuesday, January 13, 2026, to Monday, January 26, 2026.
Please note that quantities are limited, with only 20 items available at each store on a first-come, first-served basis (two of each of the 10 designs).
The campaign will end as soon as the prizes are gone, so checking early is recommended.
*Limit of one of each type, up to a total of 10 items, per person per store.
Eligible Campaign Products
The products eligible for the campaign are chocolates and snacks from ‘Meiji,’ a major Japanese confectionery company. These are all familiar products found in Japanese Konbini, making them perfect for a snack during your travels.
The Unique ‘Keihin Campaign’ Culture of Japanese Konbini
Collaborations with popular anime and games, like this one, are a very common promotional method in Japanese Konbini stores. The merchandise, called “Keihin,” which you receive on the spot when purchasing eligible products, are valuable collector’s items for fans. On the campaign’s launch day, many people visit the stores seeking their desired Keihin. “Pretty Guardian Sailor Moon” is a work that has been beloved across nations and generations since the 1990s, and this campaign is sure to attract a large number of fans.
Important Notes for Participating in the Campaign
This campaign is available at Lawson stores nationwide in Japan, but please note that Natural Lawson, Lawson Store 100, and certain other stores are not participating. All prizes are first-come, first-served and available in limited quantities. The campaign will end once all prizes are gone, so we recommend visiting early if you’re interested. It is also important to note that payments made via the ‘Lawson Smartphone Register’ system are not eligible for the campaign.
Source (Japanese): 【予告】「美少女戦士セーラームーン」キャンペーン
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